Blogging 101


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A beginner\'s overview of blogging. I answer the why, how, and what to the blogging phenomenon. Included are sceen shots to help you get your free blog set up on wordpress.

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Blogging 101

  1. 1. Blogging Breaking the Barrier Online <br />
  2. 2.<br />
  3. 3. Why Social Media?Seeing The Big Picture<br /><ul><li>1. Social Media works ENTIRELY on the concept of pull (instead of push) marketing. Law of Attraction (pull marketing)
  4. 4. 2. It’s all about the content and the conversation. This establishes you as an expert, which then ATTRACTS customers to you. Building relationships and engaging in the conversation
  5. 5. 3. Organically increases SEO (search engine optimization)</li></li></ul><li>Why Social Media?<br />Concepts of Social Media<br /><ul><li>4. Social Media allows users to engage with the writers, ask questions, and add content as they see fit
  6. 6. 5. This is exactly like the networking you are used to, just through newer methods. It’s all about creating, growing and maintaining relationships</li></li></ul><li>Statistics <br />Social Media – a complex, organic online conversation<br /><ul><li> 73% of internet users read blogs
  7. 7. 45% of internet users have started blog
  8. 8. 39% of internet users subscribe to RSS feeds</li></ul>Facebook – just reached 300M active users<br /><ul><li>Each user averages 30 minutes a day on the site
  9. 9. Fastest growing demographic is female 55+</li></ul>LinkedIn – Average user is 40, and 60% of users make $93k+/yr. <br /> “One word-of-mouth conversation has the <br /> impact of 200 television ads” <br /> – Buzzagent<br />
  10. 10.<br />
  11. 11. Why Blogging?<br />
  12. 12. Why Blogging?<br />* Blogging – why as <br /> a main webpage?<br />Can connect everything<br />Better web searchability<br />More interactive & engaging<br />EX) “Julie, Julia” book & movie about a blogging <br />
  13. 13. Why Blogging?<br />What to write about??<br />What you are interested in or involved in<br />Business events, news, great links<br />Content – to let people connect with you <br />Widgets<br /><ul><li>Add widgets by grabbing and putting in sidebar: </li></ul>add a tag cloud, rss feeds, delicious, twitter, flicr, calendar, for pdf posts, etc<br /><ul><li> Set up account on youtube or viddler, camera, editing software- windows movie-maker, upload and post to blog </li></li></ul><li>Blogging<br />Fortune 500 Company’s Blogs Top 10~<br />Wal-Mart<br />Coca – Cola<br />Southwest Airline <br />GM<br />Marriot Hotels<br />GE<br />Starwood Hotels & Resorts<br />Nokia<br />Wells Fargo<br />Starbucks<br />
  14. 14. Blogging<br />Strategist News <br />The Top Bloggers of 2009<br />1.   Seth Godin's Blog<br />2.   Malcolm Gladwell<br />3.   The Conscience of a Liberal<br />4.   Freakonomics<br />5.   Greg Mankiw's Blog <br />6.   Naked Capitalism<br />7.   Calculated Risk<br />8.   PSFK<br />9.   TechCrunch<br />10.  Seeking Alpha<br />11.  The Big Picture, by <br />12.  Springwise<br />13.  Slow Leadership<br />14.  How to Change the World<br />15.  Blogging Stocks<br />16.  Leadership Turn<br />17. Blog<br />18 .  Ad Freak<br />19.  Penelope Trunk: Brazen Careerist<br />20.  Marketing Profs Daily Fix<br />
  15. 15. Wordpress: Examples<br />
  16. 16. Wordpress: Examples<br />
  17. 17. Wordpress: Examples<br />
  18. 18. Setting up your Blog<br />Steps:<br />Go to<br />Set up & fill in login information<br />Set up the title of your Blog<br />Choose templates, add photos, set security settings, add widgets, and pictures/video<br />Post your first Blog<br />Connect your Blog to your LinkedIn, facebook, if interested through the applications settings<br />
  19. 19. Setting up your Blog Step #1<br />
  20. 20. Setting up your Blog Step # 2<br />Createe User, confirm and validate your email, start set up.<br />
  21. 21. Setting up your Blog Step # 3<br />The Dashboard is the back side of the blog, where you post all your blogs, set your settings, see your stats, approve comments, and manage all aspects of the blog.<br />
  22. 22. Setting up your Blog Step # 4<br />This is what your site looks like when first created, not customized yet<br />
  23. 23. Setting up your Blog Step # 5<br />Go to the Dashboard, On left bar go to ‘Appearance’, ‘Theme’, pick your template<br />
  24. 24. Setting up your Blog Step # 6<br />Post your 1st Blog. Go to the Dashboard, to ‘Posts’, ‘Add New’<br />
  25. 25. Setting up your Blog Step # 7<br />You can have more then one blog per account. And control them from one dashboard. Then, it is critical to register your blog on blog registry’s.<br />
  26. 26. Connecting your Blog Step # 8<br />How to maximize your exposure once you are up and running.<br />Register On: Technorati, Networkedblogs, Squidoo, etc.<br />
  27. 27. Conclusion<br />Susan T. Stewart<br />Equity Title Associates<br />Director of Business Development<br />303-304-0900 (c)<br /><br />Online Connection’s ~<br /><br /><br /><br />Blog:<br />