Omaha SEO Firm Opines
Organic SEO Techniques
Confused? We explain
We at Stern PR™ specialize in both organic search
engine...
Google AdWords On Top & Right Side
Likewise, pay-per-click listings sit along the right
side of the screen. Our experience...
engine marketing firm. If you are promised 1st page position, run fast. They are
dishonest. After all, search engine posit...
Stern PR Marketing™ is the ideal option for Omaha
SEO firm work. Susan Stern brings 20+ years of
copywriter experience as ...
Upcoming SlideShare
Loading in …5
×

Omaha SEO Firm Strategist Opines. What is Organic SEO vs. PPC in PDF

540 views

Published on

http://www.sternpr4less.com/seo-omaha/ Omaha SEO Firm Strategist explains the difference between organic SEO and pay-per-click pdf document. Search engine marketing Omaha Nebraska news. For Omaha SEO Firm news, go to http://www.sternprnews.com

Copyright February 2014. Stern PR Marketing Omaha. All Rights Reserved.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
540
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Omaha SEO Firm Strategist Opines. What is Organic SEO vs. PPC in PDF

  1. 1. Omaha SEO Firm Opines Organic SEO Techniques Confused? We explain We at Stern PR™ specialize in both organic search engine marketing (SEO) and pay-per-click (PPC) like Google’s AdWords and Facebook advertising. We have earned our stripes as a top-rated search engine optimization marketing Omaha Neb. Provider because our SEO techniques seem to work great. For all our clients, we suggest they invest in a monthly SEO/PR plan that focuses on building/maintaining keyword rank on Google, Bing and Yahoo for the words people type in most. We think that a company on a limited budget should spend their dollars on organic search engine optimization rather than PPC, for the most part. Google AdWords Can Be Costly Fact is that Google AdWords can be too cost prohibitive for many small and medium-sized companies, especially if their industry keywords are highly competitive. Google AdWords works great though if you choose keywords that are not as popular. Difference Between Organic SEO Versus PPC Google AdWords works like an auction. The more competitive a keyword, the higher the investment. Don’t be surprised to hear that it can cost $15 each for every click your PPC advertisement gets. The downside of PPC can be click fraud, when an unethical competitor clicks on your ad to deplete your budget quickly. Underhanded, yes. As an Omaha SEO Firm analyst, Stern PR Marketing™ believes that the most effective way to catapult keywords high on search engines is to use organic search engine optimization techniques. This above image explains in simplistic terms the difference between organic SEO and pay-per-click advertising. Where is Organic SEO On Google? Organic SEO refers to Google’s search result listings found in the center of your screen. These listings are NOT paid for, but are targeted via content that is created by your Omaha SEO strategist and involves other external factors. 1 of 4| P a g e | S t e r n P R M a r k e t i n g A r t i c l e : O r g a n i c S E O V s . P P C
  2. 2. Google AdWords On Top & Right Side Likewise, pay-per-click listings sit along the right side of the screen. Our experience shows that fewer people click to the right, unless their search is for something obscure. The shaded listing on the top IS the prime spot, courtesy of Google AdWords pay-per-click advertising. Google AdWords Works But Pricey We know and our research shows that most people first look at the center (organic business listings) of Google and/or the top (Google AdWords PPC) of Google's search results. Again, to obtain position on the top shaded section, you’ll need to place the highest bid in Google AdWords. A lot of moolah is mostly required to show up at the top. We do believe, however, that any organization would benefit from doing both Google Adwords AND organic SEO, if the marketing budget allows. Why Organic SEO May Be Better To be frank, organic SEO works great on its own provided you are willing to invest in hiring an Omaha SEO analyst and internet marketer who spends time weekly and/or monthly boosting your online Public Relations, Marketing and Advertising. When to Do Pay-per-click Advertising Again, if you have a decent marketing budget, PPC is invaluable. If you currently have a limited online presence and need a top search engine spot fast, Google AdWords is a great product that nets quick results, especially for highly competitive keywords that may take time to rank organically. To reiterate, if your keywords are not competitive, then your marketer may be able to run a PPC campaign with a small budget. Word to Wise Business Owners In total, companies must understand that it takes time and patience to move up the search engines for any given keyword in the organic SEO game. It's not uncommon for a website article, press release and video to take months to rank high. That said, Stern PR™ in Omaha Nebraska has been able to achieve results in less than 48 hours, but the Omaha SEO company makes no promises, nor should any search 2 of 4| P a g e | S t e r n P R M a r k e t i n g A r t i c l e : O r g a n i c S E O V s . P P C
  3. 3. engine marketing firm. If you are promised 1st page position, run fast. They are dishonest. After all, search engine position depends solely on third party algorithms and secret factors that are not shared with SEO strategists. Another tip, hire a local Omaha SEO firm rather than outfits overseas or out of state. Why do some SEO companies succeed, while others fail? SEO success depends on luck and education by your search engine marketing Omaha consultant. Here at Stern PR™, we are dedicated to continuing education that involves white hat SEO strategies. This month alone, we’ve invested in 80 hours of education to get better at search engine optimization. With an estimated 70-90% of people searching online before buying a product/service, every business needs to rank on the 1st page of Google. To achieve this objective, your company must invest in a monthly search engine optimization plan which includes organic SEO techniques. Few Omaha SEO companies write well The Omaha internet marketing specialist you hire should be an expert in advertising, marketing and public relations on & offline. It’s not wise to hire an Omaha web design or SEO company for search engine marketing because the bulk of the work that IS required for success involves professional online writing: website content, press releases, social media posts and the like. Web designers and SEO strategists in Omaha tend to be technical people only. They are NOT professional copywriters who specialize in corporate identity branding. Another common scenario from Omaha web designers and SEO companies in Nebraska is to allow their clients to write their own content. Then, the SEO "professional" simply copies/pastes the unpolished writing onto their client's website or social media. Most business owners don’t have the skill or knowledge to pen a great website. "A business needs a professional copywriter to pen their work on and offline. I've looked at some of the writing from Omaha SEO competitors and I’m underwhelmed. While some Omaha search engine marketing companies do great SEO work, they appear to lack the ability to write well.” “Writing well is fundamental for identity branding. That’s why business turns to us for SEO. We write for aesthetics and search engines. We’re great storytellers,” emphasizes Susan Stern, a copywriter Omaha. 3 of 4| P a g e | S t e r n P R M a r k e t i n g A r t i c l e : O r g a n i c S E O V s . P P C
  4. 4. Stern PR Marketing™ is the ideal option for Omaha SEO firm work. Susan Stern brings 20+ years of copywriter experience as an on-air broadcast news journalist, and writer for public relations, marketing and advertising. Observers of Stern PR’s national work have confused the small agency with a largesize firm with a staff of 5-20 individuals. The fact is that Omaha Marketer Susan Stern handles 90% of PR strategy and implementation herself with great success. Web developer Austin Scott serves as a fantastic website developer and co-marketer, too. Together the pair provide outstanding Omaha-based internet marketing services to clients from Maine to California. "Businesses come to us because they know we provide exceptional marketing, advertising and public relations without the huge price tag that big agencies pass along to clients," said Susan Stern. Count on Stern PR Marketing™ in Omaha for outstanding and affordable website content writing, advertising, graphic design, Omaha video production, press releases, social media and more. From early companies to established business, Stern PR™ helps business grow. Stern PR™ IS your organization's one stop shop for offline and internet marketing consulting in Omaha Nebraska. Plus, Stern PR™ offers Omaha SEO firm services that are effective. With most people searching online before buying a product or service, every business must have a strong internet presence, preferably a 1st page Google position. Count on Stern PR™ to help your organization rank high. You've heard the background. You’ve also learned about Organic SEO versus PPC. Final Step: Pick a Monthly SEO/Social Media Plan. Visit website for more information. Inquiries? Contact Stern PR Marketing™. Reach Susan Stern direct. 402212-7489 Leave slideshare and visit official website for Omaha SEO plans, Marketing, Advertising and Public Relations! Website: sternprmarketing.com 4 of 4| P a g e | S t e r n P R M a r k e t i n g A r t i c l e : O r g a n i c S E O V s . P P C

×