An overview of my work from 2009 - 2013. The key was tapping into the emotional decision of purchasing an RV from a dealership that did not compete on price. The value adds and corporate culture over-rode the sticker shock and allowed the buyer to feel a sense of wonder as they fulfilled their RV dream.

1. For the past 4 years it’s been my mission to create joy and make the
customer want to do business with us as opposed to the competition.
This presentation is a visual representation of my Lazydays re-branding story.
Much of the writing and art direction is my own; however, some of the
pieces were conceived by my very talented creative team.
I would love the opportunity to present to you in person . . . but this is the
digital age! Interested? Call me.
Susan Jones
813.253.0246

3. CUSTOMER ENGAGEMENT

4. BRAND STANDARDS
Keep it real
Reflect the colors of the outdoors
Warm and inviting messaging
Conversational tone
Expert messaging

5. SUB-BRANDS

6. LAZYDAYS COMMERCE BRANDS

7. WEB SITE sales

8. WEB SITE campground

9. RE-TARGETING

10. THIRD PARTY

11. BANNER ADS

12. COLLATERAL

13. eMAIL sales

14. eMAIL engage

15. NATIONAL PROMOTION online and Outside magazine

16. ON-SITE EVENT

17. NEWSPAPER

18. eMAIL. SOCIAL

19. BRAND ADS

23. CAMPGROUND ADS

24. MOTOSPORTS AD

25. SERVICE ADS

26. betterRVing Store
Lazydays Commerce

27. STORE SIGNAGE

28. STORE COUPONS

29. STORE ADS

30. STORE DEPARTMENT SIGNAGE

31. STORE SHELF SIGNAGE