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Susan Jones. Rebranding of an icon.

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An overview of my work from 2009 - 2013. The key was tapping into the emotional decision of purchasing an RV from a dealership that did not compete on price. The value adds and corporate culture over-rode the sticker shock and allowed the buyer to feel a sense of wonder as they fulfilled their RV dream.

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Susan Jones. Rebranding of an icon.

  1. 1. For the past 4 years it’s been my mission to create joy and make the customer want to do business with us as opposed to the competition. This presentation is a visual representation of my Lazydays re-branding story. Much of the writing and art direction is my own; however, some of the pieces were conceived by my very talented creative team. I would love the opportunity to present to you in person . . . but this is the digital age! Interested? Call me. Susan Jones 813.253.0246
  2. 2. CUSTOMER ENGAGEMENT
  3. 3. BRAND STANDARDS Keep it real Reflect the colors of the outdoors Warm and inviting messaging Conversational tone Expert messaging
  4. 4. SUB-BRANDS
  5. 5. LAZYDAYS COMMERCE BRANDS
  6. 6. WEB SITE sales
  7. 7. WEB SITE campground
  8. 8. RE-TARGETING
  9. 9. THIRD PARTY
  10. 10. BANNER ADS
  11. 11. COLLATERAL
  12. 12. eMAIL sales
  13. 13. eMAIL engage
  14. 14. NATIONAL PROMOTION online and Outside magazine
  15. 15. ON-SITE EVENT
  16. 16. NEWSPAPER
  17. 17. eMAIL. SOCIAL
  18. 18. BRAND ADS
  19. 19. CAMPGROUND ADS
  20. 20. MOTOSPORTS AD
  21. 21. SERVICE ADS
  22. 22. betterRVing Store Lazydays Commerce
  23. 23. STORE SIGNAGE
  24. 24. STORE COUPONS
  25. 25. STORE ADS
  26. 26. STORE DEPARTMENT SIGNAGE
  27. 27. STORE SHELF SIGNAGE

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