10 ways to meet the information needs of your community

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How do you really engage with local audiences to address their interests and needs as a web publisher?

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10 ways to meet the information needs of your community

  1. 1. 16  slides  on  mee,ng   community  info  needs  in   #Oakland   Susan  Mernit   April  25,  2014   @innova,ng  the  local  news  ecosystem  
  2. 2. Oakland,  California,  pop.  400  K    
  3. 3. Our  independent  #futureofnews     Nonprofit  runs  3  informa,on  projects:    Oakland  Local    Live  Work  Oakland    Oakland  Police  Beat  
  4. 4. And  one  economic  development,  youth  employment   project  that  gets  local  small  businesses  online  and   teaches  youth  about  careers  in  tech—                                                                            Hack  the  Hood  
  5. 5. Photo  by  Paula  Wirth   90,000  people  read  our   content  monthly   28,000  follow  us   on  social  media   42%  are  under  35   38%  iden,fy  as  people   Of  color   22%  iden,fy  as  LGBTQ  
  6. 6. Photo  by  Bonnie  Chan   Readers  post  more  than  30  stories  a  month,  including     the  widely  read  “20  ways  to  not  be  a  gentrifier”—a   very  hot  topic  in  the  Bay  area  right  now   *yes,  this  is  #occupyoakland,  2012,   Photo  by  Bonnie  Chan  
  7. 7. Photo  by  Sophia  Hussain  for  Hack  the  Hood   Lesson  #1:  Listen  
  8. 8. Photo  by  Howard  Dyckoff   Lesson  #2:  Use  social  media  to   talk  to  people,  ask  ques,ons    
  9. 9. hbps://www.flickr.com/photos/docsearls/13934254662   Lesson  #3:  Use  surveys    and  data  to  learn  about   your  audiences,  where  they  live,  ages,  gender.  
  10. 10. Photo  by  elikah  lovage   We  listen  and  then  build  to  solve  problems.   Oakland  Police  Beat,   launched  April  2014,   reports  on  police   accountability  using   data  journalism  
  11. 11. Live  Work  Oakland,  launched  November  2013,   reports  on  tech  &  business  innova,on  and  tracks   local  start-­‐up  scene.  
  12. 12. Oakland  Local,  community  media   site—general  news  &  informa,on   -­‐-­‐more  inclusive  than  legacy  media  
  13. 13. Use  lean  start  up  and  itera,ve  development  principles   Always  plan  for  sustainability-­‐-­‐realis,cally   Use  data  to  know  when  to  pivot   Play  to  your  strengths  in  mee,ng  community  needs  
  14. 14. Be  a  great  partner  with  other  local  community  orgs—   but  be  true  to  your  mission  and  goals.  
  15. 15. For  more  informa7on   Sites:   Oakland  Local:  oaklandlocal.com   Live  Work  Oakland:  liveworkoakland.com   Oakland  Police  Beat:  oaklandpolicebeat.com   Hack  the  Hood:  hackthehood.org   Social  media:   @oaklandlocal   @hackthehood   @olpolicebeat   @liveworkoakland  
  16. 16. hbps://www.flickr.com/photos/zoarvalleyhog   Stay  in  touch   Susan  Mernit   susan@oaklandlocal.com   @susanmernit  

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