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HASHTAG ACTIVISM
Real action or slacktivism?
Susan McPherson
@susanmcp1
Hashtivism (noun):
the use of hashtags on social
media (mainly, but not solely,
on Twitter) to express and
promote a political or social
position
Hashtag activism must be paired
with real-world action to be
meaningful.
Origins
• #ArabSpring
• #OWS – Occupy Wall Street
• #Kony2012 – call to stop Ugandan military
leader and war criminal Joseph Kony, who
had been kidnapping child soldiers since
the early 90s
• #JusticeForTrayvon
#NotBuyingIt
#Ask4More
#SolidarityisForWhiteWomen
#changetheratio
#yesallwomen
#BringBackOurGirls
#BanBossy
#WeAreSilent
#womenshould
#iamMalala
#LeanIn
#GirlRising
#StandWithWendy
#WomenShould
#ImAGirl
The benefits of hashtag
activism are very real.
 Raise awareness
 Build and organize communities
 Give a voice to the voiceless
 Educate
 Increase civic engagement
 Garner media attention
But tweeting
and sharing
via social
media alone
will NEVER
solve
anything.
What do you think?
Is hashtag activism real
action or slacktivism?
Tweet your answer
#DLDhashtivism
THANK YOU
Susan McPherson
@susanmcp1

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How Hashtag Activism is Becoming a Women's Game

Editor's Notes

  1. Let’s be clear on what hashtag activism offers.
  2. Let’s not be fooled to think it will solve the world’s challenges. IT must be done in concert with other advocacy and movement building. It’s a democratic way to start and support dialogue, so long as users engage critically and continue to care when the trend diminishes.