CPRS Vancouver<br />Presented by Susan Kirk, APR<br />APR Information Session<br />
Why earn your APR?<br />Accredited Public Relations Professional<br />
APR Eligibility<br />Member of the Canadian Public Relations Society - National<br />You have been employed full-time in a...
Road to APR<br />Four segments<br />Application (Work sample overview  pre-qualification)<br />Work sample<br />Written ex...
Dates<br />December 1st - Accreditation application due<br />April 1st – Work sample due<br />October (Friday of 3rd week)...
Application Process<br />Application and fee ($400) received by the CPRS National Office by 5 pm ET, December 1. <br />App...
Work Sample Overview with Application<br />One-page description <br />Outline the scope of the project and your role in it...
Work Sample<br />Shows your ability to plan, analyze and execute within the context of current public relations theory and...
Work Sample<br />Presented as a formal business report<br />Include: <br />an executive summary of no more than 500 total ...
Written Exam – 3 hours<br />Section 1: Public Relations Knowledge and Practice <br />focuses on knowledge or informed opin...
Oral Exam – 1 hour<br />Usually 3 evaluators in room<br />Warm-up question <br />General questions<br />asked four questio...
Resources<br />Reading List<br />Study Outline<br />Work Samples<br />Marking Guidelines<br />Study Sessions<br />6 weeks ...
Marking	<br />Pass<br />Work sample = 60%<br />Written test = 60%<br />Oral test 	= 60%<br />Overall 	= 65%<br />Weighting...
Why your APR<br />“I wanted to achieve my APR designation because it demonstrates to the organization I work for and to my...
Questions?<br />http://www.cprsvancouver.com/accreditation<br />http://www.cprs.ca/accreditation/<br />
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CPRS Vancouver APR Information Webinar

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CPRS Vancouver APR Information Webinar

  1. 1. CPRS Vancouver<br />Presented by Susan Kirk, APR<br />APR Information Session<br />
  2. 2. Why earn your APR?<br />Accredited Public Relations Professional<br />
  3. 3. APR Eligibility<br />Member of the Canadian Public Relations Society - National<br />You have been employed full-time in a public relations position for at least five years<br />You spend at least half of your professional time involved in specific public relations activities<br />
  4. 4. Road to APR<br />Four segments<br />Application (Work sample overview pre-qualification)<br />Work sample<br />Written examination<br />Oral examination<br />
  5. 5. Dates<br />December 1st - Accreditation application due<br />April 1st – Work sample due<br />October (Friday of 3rd week) – Written and oral exam<br />
  6. 6. Application Process<br />Application and fee ($400) received by the CPRS National Office by 5 pm ET, December 1. <br />Application references<br />names, phone numbers and emails of 3people familiar with your work who are willing and able to attest to your eligibility and professional conduct<br />2 of 3 references must be APRs. <br />Application includes<br />resume outlining in detail your experience in the field; <br />work sample overview, explaining the nature and scope of the proposed work sample <br />your role (ownership) in the program or project<br />
  7. 7. Work Sample Overview with Application<br />One-page description <br />Outline the scope of the project and your role in it<br />Include <br />Scope: <br />an overview of the project<br />the organizational and PR goals the project was intended to serve, and how these relate <br />to the evaluation of your project<br />the approximate date of project completion<br />Your role: <br />your involvement in the decision to launch the project, or the point at which you <br />became the lead PR practitioner for the project<br />clear ownership must be demonstrated in the language of the work sample<br />a discussion of your role in the research, analysis, communication and evaluation related to the project<br />whether you worked alone, as team leader, or as a member of a team<br />what staff or consultant support was available for the project <br />
  8. 8. Work Sample<br />Shows your ability to plan, analyze and execute within the context of current public relations theory and practice<br />Is a description of a public relations program, special project, outstanding event or other public relations exercise<br />Show RACE<br />Research<br />Analysis<br />Communications<br />Evaluation<br />Be as current as possible<br />Prefer within 2 years of application<br />
  9. 9. Work Sample<br />Presented as a formal business report<br />Include: <br />an executive summary of no more than 500 total words, providing a clear, comprehensive overview of your submission<br />a case study or analytical discussion of no more than 2500 total words, detailing your planning, execution and evaluation of the project<br />Appendices - collateral <br />i.e news releases, brochures, photographs, scripts, newsletters, etc. <br />Not bulky items like T-shirts, hats as these add significantly to the cost of shipping your work sample to different regions for grading<br />
  10. 10. Written Exam – 3 hours<br />Section 1: Public Relations Knowledge and Practice <br />focuses on knowledge or informed opinion that a practitioner should have<br />four compulsory questions<br />Section 2: Professionalism <br />focus on ethics, two on research and two on other areas of professionalism<br />Section 3 – Communications Planning <br />includes three scenarios requiring communications plans and you select one<br />
  11. 11. Oral Exam – 1 hour<br />Usually 3 evaluators in room<br />Warm-up question <br />General questions<br />asked four questions testing your knowledge of public relations<br />Work sample <br />asked three questions about your work sample<br />Current affairs<br />asked three questions on PR related to current affairs, based on both national and regional stories and issues<br />Wrap up <br />If time permits, asked one last question or given an opportunity to make a comment<br />
  12. 12.
  13. 13.
  14. 14. Resources<br />Reading List<br />Study Outline<br />Work Samples<br />Marking Guidelines<br />Study Sessions<br />6 weeks before exams<br />Really, really, really helpful!<br />
  15. 15. Marking <br />Pass<br />Work sample = 60%<br />Written test = 60%<br />Oral test = 60%<br />Overall = 65%<br />Weighting of marks (out of 100%)<br />Worksample= 20%<br />Written test = 45%<br />Oral test = 35%<br />
  16. 16. Why your APR<br />“I wanted to achieve my APR designation because it demonstrates to the organization I work for and to my PR colleagues the commitment I have to both the practice of public relations and to personal development. Being part of a study group in which “homework” was assigned was a great process because it made me work and reinforced what I did know while pinpointing areas in need of improvement. The APR designation has provided me with a great sense of accomplishment and a big confidence boost. I’m so glad I chose to “just do it.”<br />- Sharon Shore, APR, Senior Manager, Communications & Media Relations, BC Medical Association<br />“The APR designation is peer and client recognition that you’re no longer playing public relations. You’re a pro taking a theoretical and practical approach to your business. The program helped move me from PR technician to PR manager, giving me the confidence to fight for a seat at my client’s decision-making table. Enrolling is one of the best decisions I made to advance my career and professional development. The program is manageable even with a full time job and family. Don’t talk yourself out of it. Enroll!”<br />- Victor Vrsnik , APR, SPIRE Public Relations<br />
  17. 17. Questions?<br />http://www.cprsvancouver.com/accreditation<br />http://www.cprs.ca/accreditation/<br />

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