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How to Get More Online Readers

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How to Get More Online Readers

  1. 1. Prat’. Susan Kfl+z University of Bridgeport
  2. 2. 3' -’I . L *5-. ; . . -‘, .-. .
  3. 3. Ealtothlznulldlngonowcdlonoozlvldonforthotutun Rmhontcdlm Dqwnluul olflivv-'11, (‘ulundu ideal if Ur--. 1.4!! -DIM: -do 17,. liufik-. (‘nhaudu KWII-(M7. I. 'S4 Illeccued I5 Scpmnbrv 11|N: l:c¢| lRd I5 Sqlvlnhrv 20H: gnbfhbvd olliu Ill Sefmuhcr Elli INlfl‘. lMx. doLw| II(l llhJl| .JIfi5I1| Iwoiddulcuoheginuylnnsg-rdalnmhlhyoaylng lkrwhohnmllulnohnvrltrofilovliulicylnlxtvtlslilr nun Eiluur-in-l. ‘lii: loI‘IIH-IoaII'ln-ura L: -nrn. ThelowIuI hmhu¢nnn~dluu-npvIhaIhnughoumyr¢-aarhn- mv. An| ~u| du1u. nIy'finIpv: H-vk«-djunuulpuhlicuiou unlnrvqulinlf&vsirvumn-fls~audnyvwuwd- flepubIk‘uixlnn-idewiIhii| iupu¢n. EuI)'iIIlvy| xulon- IJnIIIIi. 'u¢«. lhn1Ih: JoiIuldt. -livvtrdtollyoflictnhll ohivnllvdlhcldllenlcvnucnuufehchi-nuenditurivcd. flinwmhtnllcpiwwihllnllkuianynchtlfluvenw. Iodnyl-hinnnalk-dlnlcnilcuurnnnnlpnnhlicniou Ilrm. )‘lA; IplklFk_v1ksI. (l! (I!9liIt“¢l1I'R| yItl'VflU¢ wryhrnudmpiicd wk-that tanIInuIil)'. 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Inl| o~uIulImts| n:n-n- fitinggrrnerhtxvulnpltliuluedvuahnunilhcn-ntuvh &IldnmkqimIhnm. I'2vIkhring| hinclunpc<Iuk-un- wwdeunlupywluuilr-fiwlhcuwkrneulculnnicniou dncwdhcvv«inwIIrnunwmit)'. -l§nwIhekMop- mrualoovullnnlunln-psciuuisunhvcutofiiislaiotin Ih: irfv: H. IIIlluriliIIInlhrpvurth: fekv.1tIIi: ':vlnwI- hkndwkubnamg-iznlnaruunflntuulhnhhlul Ihlnpuaywlayovilmiuziund ufliliuion. Wilhinfltiu. -uvimvIIIc! I.IIy vhimlaflppllnlfhvnn lnr(nh| huiI¢vIllII: eunhciclaIulIc-IrwidpINic| - liar: lot lath; -«lg: distuverin uni hnwuiun in the nppfidpliyxialxicukrnfuxttqlnnhlinlwluwplr Icvvclldnnlglllullhoncunitpc uponudmmlidfllyai-I Lfllrulhlhnedh-cdlllnplayhpvaflmkluniflllk puhlinliuu (at mm: mm Soy; -an wlik Ifiing -hung: of Iheoppvurnntitie-oflwdalbyuiwiviwnnknn-vuhniunlo @}I1$IIII$II¥| IDlO| -l%@ 5'. IIOWI-I naiequhilyidgnnioyeiuergivalnplcxuuuclncw-than andnndivnees. -flhunevnuvvlhc-cirnwr¢nInuunity. I [lInmpIw¢cnv-: IdenbkaIIpItiIou| h¢kIuInl'nlv: opi- nargcovnliuncilcnhcumtnuwinpiatlhhink-pnpsuud the-tin-nnlw-wluuwnliu-p-gen. FurmAhnn, nyp-nl-xaannuhui-IplA. unvuru pea-n-View pmocu Ihu pnwicks inlonntd. cumsnxlhre f: ¢dhIc4:. nnliupvn~¢uh: innlpuhlis1LkIt. laadd'uinm| o ck-udi: «tio1Iunulri: hIwio.1AppMnlPh_v. rk-iLrnrr1p¢« Iidrxunhnnmudawell-ddludxiofpzflkuiainuuir ncnundlnuifillntwnlwhniuirnpiux-n. Ed-ntiul innlalletlluilwhirlllkjilnlnlcmusblulfius. exkvnfiuhlllhcvrly fvuni lncfinplrw-cienkuuldrnlnd lh: dnIcIu‘hIino(IIcflu:1ivcl41Iv: rI: pIIwidhIyyI£d- uncnnevlaknl yuhliuliixiwuiiv. -unit: -pun-lhilinirx IN-I-noechllyi-npnnuulotyounpendaliasu-I-ckuv has in turning «marks. Fol eunpk. may ul my can smlriluhlvrapuncdcuulnnionmlbo-houldbe uxluluihflruuhxfltihrhuulnlcaaaluvplovktnne tulminunwilh -neclincncwuowmu-enul nquimncnn innzhunsuivnvenshgnllkhcctanopapmmi nhhevningmuuedfurdunuchiviing Fwruhnnrmmlimpmanunivnlaumllwo vnieunnavs-InIrnvCy. wclI~I'r’IIcn. uidiiwn«nlwuh| l— cniumholhlnlhciv uperific ainciplhwudinhluukvarzcu ofluI: iinI. IvlIIw¢-itwixhttackn-ou: hkFJiIavunl»w-lira fhpiu Itlfru and with Ihc Id: -niic cunmulily Iocmtur Ihulhtlmnulpdlidiesmlyrhthnlulfimumlgninuut lawn In Indiriunnl diucipllnrn while idsuifying and Hunting mu. etrilhg mull [mun ewicrfllig field-. In Ind: y'xvm¢M. IherInuiIcr¢nln; ve-attiuhruvtmrw unnxwhiu-gnivkvwwndiwiplhrunthruomd Audialriym-nlzwrtulhvmilmquklly-dnulou-: urh I Ii: -¢ hn-nduIn. luIIn-Indllhuidly h~n. IMwIlIwn~ Iliuaellzlmnladitljsishlkhtvalinhrrdbwiqii-uy vtirmv. IJb¢IIunlym. u*lh1ht-h: avolmnto(pu: bIis-: :ion- uuhy. lak1Ifcell-uphyhutalsiiiqawhtnksurvlrsio Inrkiq key dcvelny-I-can in my Item The A. -anrlur B£InuaIIIl‘aihI'hIAmha7IkIrIi. It| InurnI: nI. 'Iiv¢ IvrucIa¢nlu‘iII3IIeauIItissvu¢s. wil| hrliIi: Iuhvw: uI Ihzrlunllkcunuunilyuailhnln-rInl. Th¢yuiIlh: lpu: idcmilyimavuliuuninnllownthanouunnninartllcir wad In try umuhnmria and whkh -Amplify India. In- pulullnkuuiuhmlnficuuolilunnn. Oluhditnionhnllthinytiuenwlctdnrnuullppliod xkuifickuhkyndhplidflynkxumnwfllmmwim it. Din-nily with In Aux-in: Eldon III Eilllinl Advianylulilmlvwly-du'. uilIuuIkIAewb: IIIyuv~ I-uinmiopvut-m. ': --non-nuvxuur-cwiuennnrt-«Ir an-dnnlunpiuhulvurlwnityflvuqhlhewnvtwcpuhtinh camnnnuuugurc TEXT IS 0 Dense 0 Hard to read 0 Hard to understand 0 Not inviting to users 0 Not easily scannable
  4. 4. n: exemng in: week. A gxoup oi“-nren. Anziudmg Pm]. .-~. mex. .-L . I. O Hornu. }onArhAn Frmun. HA]u: . Fmncme Prose. Am‘. Uumng Xueran. gathered on the steps of the New Yoxk Pubh: Lthran‘ to a O 0 r S dtsouncv cvnsoniup Ln Chum Fur. :cn cud Aloud A Zcrrvr wnnvn bv fhc Yxghur «hob: Xlhnm Toh: A.who wu senrrnu-c" to Liv A-'1 prison An 3014 After bemg tonvictcd ofsep. uAusm. Homc1 read A poern br Lu zho “mic o: ':hv Ampmoned democurv Acnvur And Nobel Po-we Pnze reupwm Lm X11060‘ Behmd them. proresten held up $hrphexd Fnizev-snée po: u.Airs ofthe Amu AA 'uwes And : he Tibenn wmu "ono: . A ugn u: ion! zud 'Gounmenn . m. 3.4 54.. .). .." 0 Tlu uflv. azgAm: e¢" bv the PEN . -me. ucAn Cennm»-. AA tuned to zosncsde wnh Bookflspn . -men. -A, the ; -ub'. u}ung Andunn-'1 lA: ~5eA: rude Aha-v m the Umleé §: A2es. xx-hirh Wu held Anon 2'nzee dmx At the JA. -ob K. }A-m Convention Cemex. :1: tin: wAx’A “gun: ofhonox. ‘ the Chanrse gm-rxr. mam had um A -Jun five hundnd peoplr from A hundxed pubinshmg hauus. Au uvfl AI nrenn--four lJYh0H. And Luv: fluted nwnn--Enw thousand u. :_uAu fee: 3el~g. mon ofmoz of spate for I Chm; -therned pa1.bon. 'Th€ Chmesz gonrnmen: ll uung B. E.. -K m pamr A xow pntnue ofthe “mid ofteneu m C'mm. and to pauea: An ‘ Appzoxed lA: e:Aru: e to the u-o: .d. ' md Andxew ‘oiomou. pxeudem ofthe PEN . -me. 'A: An Comes. An I speech on the Lbnn‘ Maps. 0 The bnckiuh dAd nor mxpxuse B E. -X3 o: guu: en ‘Tm: A! not specific to 13.2.-x. ma .1.. . . . no! ., ~«. s.c to cum. " ma Ruedngex '. .a. mbm. .». ... .«1 or Anxernmoml ILTIHI fa: B. E.A. . who hm Also Wozked II the FxAnk: '~. ux Book Fair. Quch ewnn. he messed. axe Alwavx tommg under 23:: tor then mvm. -es. In 2001. foux week: Afro: ‘epnmbvr llth. rh: FrAn'Ar: 'u: : Back Fm honed A numbvr oi rndiul . ludAm ; vub‘. uhen. ‘People would Auk. 'h- Al" rhrv hvn-: ” hm And, ‘I uould In’. That‘: the win ofrho book fun”. -t the Franldnn fur An 200°. “-ha. -h Abe {uruxed ('hAnA. two dmidcnr xx-rmn vwxeAnx1red ro .41: an cvmr. then dmnvxred. than [E-| A|'HQd A. ’-NI Cvumm Joumthan And . iApEom. m prozeued. pxampung ("tumor ot'fmAlA (0 walk out And the due: -.0: YO Apologue to Chu-. A. In 301.‘-. REA. uznled Ruaem; two re b tlm. Book 'oA1d PA Ague boned Smdi AAALAL These ueuu. "n: hez ' 4:9 m. w.. ox , ,.u. .‘. ; ‘Fun A. pmcucal F 0 R T H E E S The PEN pmteste. -A A. -gued {hit the Chum: §avexr. A:u: ::X w. u explomng B. E.. -V: pngx-rutum lb: polmui pru. rpoIe1.In A speech at the nlkv. §u: u.m: .'oue: . axe. -urwe duecmz o: ':'m PEN . -mencm Cantu. called the expo ‘An opponunaw fa: C'hmA vo uprud m soft panv: And show thn crvanvxfs‘ and hteraturr an flouxnhlng dnpltr : ep: nuv one-pun‘ ruin. "
  5. 5. W Readers Some simple solutions
  6. 6. Users don't read. They surf, scan, scroll and skip. 0 75% of users who download a page, merely scan it 0 16% read it word-for—word 0 with low readership, Nielsen recommends scan-ability
  7. 7. ,‘f! ,.l. ,-! .l_i’%“ ia Lu: ', '-o. ,”, 'T5i CHUNKING short paragraphs, one idea each HIGHLIGHTING bolding key words HYPERLINKS & DIGITAL SPEED BUMPS (short bursts hyperlinked text) iv VARY typefaces & color it SUBHEADS use them 6*» LISTS ordered (numbers) & unordered (bullets) PULL QUOTES (key words used as graphic element) V GRAPHIC INTERACTIVITY charts, maps, infographics, video, audio
  8. 8. Adapting Print to the Web If you'd like to download this post it's available [Ere as a Word file At the end of the 1300»word “print" version We appended a chunked version o one-~tnird as long Your comments will be most welcome I've also added the edit 0 my students Rhona Maclnnes performed on the article—reducing it to JUST eight w Adapting Print Text for the Web By Crawford Kilian Surprisingly little has been written about transferring print materials to Web sites Va people including me have complained about shove| ware—print text dumped uncha onto the site But not much advice is available on how to modify such text to make It readable and usable on the Web Often of course shovetware is perfectly OK You can slow a document online as a ' or wordprocessed file knowing visitors want to print it out Or a document may be s short and concise that it fits snugly on a single screen Problems arise, however because standard print relies on reader habits that don t tr to the computer screen We really do read differently in this medium Web text shout exploit the difference Chunking and Scrolling Even after 20 years we still don‘t enroy scrolling through a long online document 80 t unit of text on the Web is the chunk—a screens wonh of information that includes lin other chunks Whats more the chunk cant be a solid mass of text We scan Web text looking for navigation guides rather than reading line by line Even a paragraph more than five lines long is unscannabte So we need subheads bulleted lists, and plenty of white ~ That lets us scan comfortably finding what we want Chunking doesn I let us exploit the linearity of print We cant build up a cumulative argument or an extended narrative We re reduced to ‘text bites of no more than 10 words and maybe fewer Chunks are good for assertion description and definition for discussion and detailed exposition Cutting One of Jakob Nielsen s most important discoveries back in the 19805 was that text low—reso| Lition computer screen slows down our reading speed Twenty years later resolution is still poor and we still read slowly online compared to print If otir visitor reading speed is 25 percent below normal we owe them at least a 25 percent sh Nielsen goes further and says print text should be cut by 50 percent 0 Adapt print for web 0 No “shovelware” unless a PDF or . doc 0 Paragraphs are text bites—1OO words or less 0 No paragraph more than 5-6 lines 0 Cut print text by 50%
  9. 9. In-llicr ll l susln. lrml rm‘. pail lliai. nriusl a (ll‘lIll. Suucl Basil Is a , '.‘l1‘: Il npllnll In lllt‘ uall: -I-mnsciuus snulcnl. llnl'l'ci's: u;£I't-:11aricl) ulasian cuisine. such as _]: Ipancsc. ('llincsc. and Thai. During lunch hours lhcrc is a lrcincmlnus (Iiscuunl. u licrc lhc ; £n-at lll: I_lt)l'll} ml ilislu-s are Dill} 3.l)'u. H‘()lll the u lmlc ('lL‘lll v lIlL‘lllI. mu: dish that stands out is llu: pad lhai. ’| '|icrc is llnllL'l'L' clsc in lhu area llial )nIl can Iiml it al [his price. In all. a ; .*rcal place lo cal mil for lunch. . nulhL-r l'calui'L- is lhcir liappy hour. ‘lllL'll lakes placc 7 (lays a week from 3pm to 0pm. During. this time. all appetizers are 30". . off. (il a hail llL‘: ll al all. Almnl a ‘. minnlc <| ric [ruin campus. I I lf‘l I I . I ii I “ Callout key words with bold Provides contrast Creates scan-ability Even add con. ’ to key words
  10. 10. ;e to go into the most is web design. The reason rk on computers and I want to be able to play a is just creating how it 1ooks—since how websites s can effect the outcome ‘ 0 : :Ad1e class taught by Profess )1‘ Todd Rhoda h llped me 15 on digital media. I enjoy. . WW; project that l istrating some of them were. Embed the hyperlink like this “§3on’t run the link like http: //c| everdesign. com/ Teamaspx Flows with the text Users know right away what it leads to Open in a new tab Easy, simple, clean
  11. 11. Illiii ~“‘i"? i1Il 1illi'i| "~‘ would do projects but I was not very self-critical in my work; instead I just relied on what the professors thought ofmy work and changed it based on what they said. That didn't work for professor It'/ hite. Instead oftelling me what I might change in a project, he would ask me why I choose something and what I thought might be wrong with it. Even though I dreaded going to that class every time I had it, it did? teach me how to learn to r. -Iv n Read More: Drill’ ["l't. ‘iI. <llltI l/ tum‘ iriiu ! i'u1l. ’ii rm‘ . -limit (Iiii‘iI: ’ >2. :5 : .'. m—. _1 * Graphic Design Careersifor Me Even when I was learning how to think like a Graphic Designer I wasn't sure what I wanted to focus on when I graduate from college. I knew that I wanted to work in the digital media field but there are so many different types of fields I would like to try. Some of them are: 0 working on the aesthetic side ofWeb Design
  12. 12. SANS-SERIF SERIF . . . « Serits (Z headlines/ subheads Times Century Palatino Garamond Bodoni 0 SANS SERIF 0 Improved body text readability 0 SERIF 0 Keep it to headlines two fonts and subheads body copy Arial Geneva Helvetica Tahoma Verdana
  13. 13. How to Be A Graphic Designer It can Ul‘nL' at ma "e me reel iineasy to say. ""h_ my major is n1L‘. ;H"-'IcC. lUL‘ sometimes I don't know why lm in my major. and other times I am reall' glad that I had picked it. It's the battle between being a realist pessimist and 0'erl) contidant that sometimes makes me question mi‘ choice in beeoniing a graphic designer. As I studs and do more projects in the year I have been at B. I‘m finding that I am becoinirig more self critical about my work. Being self critical is not a bad thing. You have to be critical about your own work since out in the real world there are no teachers to sa' whether vou should change something or keep it. That's wh I'm glad a tew protessors hammered down some or m' over contidence about mi work. Sure. it bruised my ego, but it I'| U‘L‘Ll me I10“ to think about the decision I made about something. Tough Professor One or the professors that helped me tigure out what being a graphic designer was about was Professor . ~'«. ieaiitlei " 'liite. "hen I was signing up for classes the end of semester before taking his class. I had heard a few somewhat negatise things about taking his Design Studio class, "hene'er someone ould mention ha ing to take his class a few other students would have a surly look on their taces accompanied by a slight groan. SUBHEADS 0 Open things up 0 Create whitespace 0 Give the eye 8 rest 0 Use color too 0 Get those scanners to read something
  14. 14. Use numbers—steps or chronological order *9 Attention grabbing- ‘ 1- content that works i1',1i'i'». >111i-—"~1 Common Misconceptions About List Posts 11.‘ 5—m1—l-l1e. "lig{- "L13: post: :11 1.15! 1‘orlis: y«iri"°' ' T . ‘L1’: pc: :; arr n’: r : _.hr1'o' my stylv r, :I‘- ‘ 1, 1'1.11,1l~, 1'1’. 3. Five Familiar Skin Troubles ‘ O ‘C 1 1i»1ieil1 1511 i—‘ 1' l1'i:1'1;1i~ 1 '1 ',1:ii ‘ ‘. "»'-'ri' 3'1’ i1..1 lti'1 , .11l 4. Six Types of Investor — Which Group Are You In? ‘L1'; '.poa: sI~n1.-etc be r~: »r1l‘y long ‘ . .
  15. 15. H1111 1 1 1 :1 ‘ '; 1 fiUse bullets or any icon .2 ()1: A5 Liv; eveiit iiCI(! j(. I into lull 5e’ 1. l soon lust siglit cil Djniela w'1'- "ii (311113 .1; no 51111): 111-. ’ to Sl’i3“:1V1<ir. i' Pr 1~tF1:~i1«. '1.iL1)11§c Tl1o1i1.1:'. v1.‘l1i:13l1.1=«'-tl that = .1-1:~s'>.1i<)wi1to often disappear out of thin air Jntl rr: :1D; M-:11 after rv: -f. olv1r1gi,1J'ol_i| »:rii5 that come up nose MA. 5.I1‘1ii5I-1t'i'i'. -119 on *i'iQz list- [ILH 1'19. ev -rits. “ VVli€: 'i I il1i. il1y , gUl1'1ii1)I(IUf? ‘1-fl F‘: il(ldN lIgi’1l E1ll‘CF: ‘ D. '1n1r2|.1 1-4.15 1‘11'(1in11=(i11'~: r1|v1i‘1g. 'i:1'~. '1ti1 -.1.1i1'- lt -'.1'1<'111liri.3:ii1’1v1'-1y1(|1'-.11 t1'111’11*lli. i: it 1-.1.’is_Jr, i1'i17, “ be a busy day or Jctivsty with (. .-or‘.7.‘1|e7 wliof1»: - has .3 long list of resnoiisibilstiv: -5 which iritltidebtit .111-1' " I: . ' Commmng budgets wkh 3 CFO: AHOIMS‘ Eva ' "tee CMNDHSO” ‘ IIlI>ll"Il il 11111-s i11ii lmik like lllllt'Il il'll| ll llie 11iilsl1le 1l11ii‘lI11-(I1-11-ie1l| i the I 5”"’““" bL"~"5“‘ ‘Om’ 'Y““‘ *""*’“‘* ""°"l>”‘ L*""l"'5‘*"‘- "1‘-""‘"' seiicir s; i|s;1 is :1 siiirill . Iexic;1n reslamninl lli;1l11illl1|11i1 11111 ;111;i. ii) ils1I1.‘Ii: .5I I Leading RE board meetings M. —'1l111i; —‘ r11i1'1'» 1’-v-'11 y-ni1r- 1i SPR1 noiiit wit 1‘l-1- ‘ H 1.111-_Somc c_‘; |n]pIcs 0I'’h: Il you can gt‘! :lI'l. ‘2 events €1|'lfIlTlOH’3'v‘ - Making sure her club members are okay on a personal bas' . -s.11111- ' Q'| '~“1"i"1" [WitD1/1"l‘. ‘1/lli‘1Ill“-‘(‘i ‘Vliiiii1l“ll 1oli-:0tlir-vr. i11y11t1‘1iit ii‘l"'ll M111’-.1! '1 ' iau“ . . . I I e :1i| :i - Leading weekly General Board meetings with Gen" , .1>ard mi ; ers1 '1" ml ‘ , I Biirrllus . +1etl1el'-earl and-; z,111l<:1f>PI3Iliatgoe-s1,i1il — 1 1li, ii 111;»; even l5:'dIE ' _. d““ _md clluwc / - | (I1‘1‘t‘1F!1'W’Il11rii1L' tl'1'-iii l‘1€l[I1l}1“l1 . T_mmk_ - T nco Salads Vt itli so many ex'pe: t:1tio'i3 L1I1Ci[[ISiS[O -_1C’OH1DI‘Sii. D.)l‘lF: Id S1lIil1"l11_‘l‘-dgfli-1 1511 - (‘o1-11bin;1|ion p| ;1[|1_-rs 1111111111-11(|1-1|] .1 fli| _ll(iiV r [_I'l1§'l()3LllL1 .12. SI’[l: )ir: sItl1:11i De-:1i1111sri11t1-111.1 1:1,-1‘-1 iii,111iti; re'sll1.i1 m1L, ,,~.511,d. ~,«,5 1,11,. 1'I.1.: r1“ , ,,m, ,,(1 ,1.. . gym ,0 M0, , ,, ,1., .,, , 01.11,. npp, :,mm, ,,. .5 5 111111:111lli1-iilirl11xl11:1ii11i'ii: ii111-i1ls;1ii1l1il1r: iiil L‘UI1lI't‘(I: IIi. Ilie : illni1s11l11'i‘1'i:1i‘IIi; ili1II‘I‘i1'II1I| ).IlI: i1I1ii| i11Il. s1'ni1'1'is1isIi: ilI) 11IIi1'I>1 . iIi1I H11 111 il11- 111111l11il|11111 1|is;1111111ii1i. .lm11I :1 ‘yIllilllllt‘(il’i'I. ' l'i~1ii1i -:11111iiis. UB can offer ther-,1. while [105-‘-'14?-'lllg questions parents had. She even ericoui Ligetl 11-11;iv1,1tl1 l li)llI| rlliI)‘, 'l [O_l’, E_[ ii'1.1.11’1lv('tl 1'11irl~J1)1.1l« with til-')‘»(: ' 1111111.: 111 at the 111;; 111 -, '.11’~ll , s1~. : »: rc~:11Iv cool 'if‘ld E""‘iLliT1E1 h1*‘1rt»: —d there's no words to really describ kindness. ::11dlr1-aritland President 0! SLAM tSODillSilC5iiE'Ci Lover: of the Artisti
  16. 16. P| .ll. l.0ll0'| ’ES That is the surface's secret: it's _ that tums into a tablet, not a ta 0 Breaks It up ' to a laptop. 0 Adds whitespace 0 Scanners read it Meet the Cyber Goths ilm | ~ 4 mm ml }'n<, vI lh. nlngrmul In-In -HIIIK«II: ’VH! x~. I<Ilv: |~I. uIn-lm‘1H»nIm‘l| MI! ;l’II| m. ..‘. . mm In rm-n. Hm . m . . MI ml-nul an Hum my my m‘ «I» L'l| l|l'| l ILL n[, Iu: -1-L| IIu' Hm In 1 .1 . |n. |1I nnvmdl : . : l~l «, ..vI ' n. :l| v|; H uh‘-uv Vhx'1‘. |I| I. vlu-Ayju " K (’ (’*hcrguIh I. nhmn 'n111k11ks 1‘-| ': ‘. nu (head. .m1gnIh L1~hlnn‘. | wcll as dx. n'mg | n~p| r.1lI¢-H Irnm ‘| n'rpunk and ulhcr Iumhut xucmr h(l| nll ma. v1.v. fi:nlm. k-ll. )-Inn . ‘
  17. 17. SEAIIGN ENGINE OPTIMIZATION IN BLOG POSTS 0 Search engines find and rank content using keywords 0 Search engines look at headlines, subheads and tags 0 Popular keywords optimize chances of page coming up I N N 0 To find keywords think about what users would type into a search box
  18. 18. SEAIIGII ENGINE ornmznnou headlines and subheads 0 Google data shows heads about 10 words work best 0 Shorter is better and important keywords should get stacked up front 0 Test keywords—throw them into Google and auto complete will prompt more I I N suggestions 0 Remember sometimes the head is all : E the user will ever read
  19. 19. SEAIIGN ENGINE OPTIMIZATION Google News 2013 trending headlines All headlines no more than lO words. Use of proper nouns makes great keywords. Zimmerman trial witness attempted to break up Zimmerman/ Martin fight — USA TODAY U. S. woman indicted in poison letter-to-Obama case — YNETNEWS Snowden's dad worries about son’s ties to WikiLeaks — USA TODAY Vatican clerics, two others arrested for corruption — LATIMES Heat wave settles in across the West — WALL ST. JOURNAL
  20. 20. SEAHOH ENGINE OPTIMIZATION new= vOters, oici voters’, serial aosentee Dallot voters. How many bodies do we have for P. T.? How much cash must we spend to turn out a vote? It's part of the calculation in the circus of city elections A legacy of the 19th Century showman Phineas Add New Post whose circus winter quarters was situated ar Adding Tags OSliar-1"” . " v ‘ ', 'iMi Dr»-': LJ_‘ F. ; H . . A : :v ‘- , , . -, muw; »_; I C3Pt5’”'5 COVE Seaport D5””Y R055” 5”” L, ” _m, J_, : . u_, ‘b, ‘,AL W: __“J_‘; U_, ,_, _;, ‘, _. ,,, ,,L. w,¢Wi Ganirn Steven Stafstrom W ‘ W _ I m 27 COMMENTS SO FAR _i Categories f~il. .-‘mg, .-, ~. i.-- ~. i Steven Auerbach Jul: 8 ZD1:LE{1,¥jl}LJ‘£r[ 4 mi . l ni Good for Joe. He looks comfortable and 5 iriwr Wmmg H elper ‘ .1941 N! !! Cfilflili) ‘lags Excerpt " _ _ i" in lrlil-'
  21. 21. images it In WordPress it looks like this 6 Most important parts are File Name, Title and Alternate Text as Give image descriptive file name—it goes into Title box automatically e Alt Text is descriptive and relates to image and post
  22. 22. T W| TH MULTIMEDIA audio video photo galleries interactive maps timelines infographics A Day in the Life of Daniela Gonzalez LIVE SAMPLE iERSlT; . wzltsrns as am: /DGEPO / DGEPO
  23. 23. One I ltllll lli New York is I! my IJ! EhA! I'lL'I| 'I§ The Gmsu ‘mu 1:. w= .i. _ ’il'! ‘lITill l rv W2. n . r. l| Ii'r-i'(lTh1l. l iiiilyiu slim. « ciiiliin ‘l ti it-igp i: i»: i‘i 0. . ii hrmt 'I‘, ii .1-i-, i-amt tirm II -iaAV, ll1‘I rim xziriml l-l». m;i_-, ;i; iriv: 11 l ~‘.1l‘r. ii Mirzilr 'i'l : v '_iIIll 1 . l!>00i1‘iv'1IIVIl*< Irllrr-rl l », . Flifh «nan-iisii Il'~ l'l Fill: III‘. il; i*‘, ir.2i~i zrv p: vr, »‘- lbi nlru. -ic<l~iiirv mnnm 1d‘I'V3lflI. . ii-. l,mi. i.i. .., n»: .i: ,l. n Illil-MAI mutiiim, »ut; iLiui~_- ml 'l| :I: iIulAL
  24. 24. $0 v~ll'H. .. YOU’| _L GET READ Prof Susan KAI-z University of Bridgeport
  25. 25. I creative waysg SUSAN KATZ Creative Director/ Professor l<atzing. com . D m 5% goat onlme.

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