Getting Started with Paid
Traffic
SUSAN HARRISON

HARRISON KENYON MARKETING
WWW.HARRISONKENYONMARKETING.COM
Getting Started with Paid Traffic

For anyone who wants to jump start their business,
using paid traffic sources is a grea...
Getting Started with Paid Traffic
First you want to understand what paid traffic
methods are available. Some of the top on...
Getting Started with Paid Traffic
With any paid advertising method you will have to set
up an account with the program tha...
Getting Started with Paid Traffic
Inside your account you will have the ability to
create your ads and then set up a limit...
Getting Started with Paid Traffic
To create a good ad you will want to perform
keyword research for your site. You should ...
Getting Started with Paid Traffic
You need to have a goal in mind before starting any
advertising campaign. Are you lookin...
Getting Started with Paid Traffic
The above are the basics that you will need to get
started with using paid traffic sourc...
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Getting Started With Paid Traffic

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Paid traffic can be a highly effective very fast and do wonders for your business , get it wrong however and you could be faced with a very expensive waste of time. This presentation will help you get to grips with the basics and build solid foundations for your campaigns.

Published in: Marketing, Technology, Business
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Getting Started With Paid Traffic

  1. 1. Getting Started with Paid Traffic SUSAN HARRISON HARRISON KENYON MARKETING WWW.HARRISONKENYONMARKETING.COM
  2. 2. Getting Started with Paid Traffic For anyone who wants to jump start their business, using paid traffic sources is a great solution. However, if you have never paid for traffic before getting started this may be a little daunting. This article will cover the basics of what you can expect when starting out with paid traffic for the first time.
  3. 3. Getting Started with Paid Traffic First you want to understand what paid traffic methods are available. Some of the top ones that you may recognize are Google Adwords, Bing Ads, Banner Ads, Facebook Ads and LinkedIn Ads. As you will see many of the top social sites are offering their own advertising methods. These methods only apply to their sites so remember this, but when you think about how large Facebook and LinkedIn are, you can see that these are a great traffic source to tap into.
  4. 4. Getting Started with Paid Traffic With any paid advertising method you will have to set up an account with the program that you choose to use. Along with this you will have to provide them with a payment method for your ads. This is normally a credit card so you need to have one that you can use for your business. It is advisable to have a credit card that is dedicated to business expenses, easier for doing your taxes at the end of the year.
  5. 5. Getting Started with Paid Traffic Inside your account you will have the ability to create your ads and then set up a limit for what you want to spend each day. This is very important and will ensure that you don’t overspend on ads that aren’t working.
  6. 6. Getting Started with Paid Traffic To create a good ad you will want to perform keyword research for your site. You should have a good idea of what keywords you are targeting. To see which keywords your visitors are using use Google Analytics or log into the Awstats section of your web hosting company. Then use these keywords in your ads to get even more traffic.
  7. 7. Getting Started with Paid Traffic You need to have a goal in mind before starting any advertising campaign. Are you looking to create sales, get people to sign up to your email list or to like your Facebook page? These are all great goals and will help deliver more traffic to your site.
  8. 8. Getting Started with Paid Traffic The above are the basics that you will need to get started with using paid traffic sources. Be sure to look for other methods such as banner advertising and using text links. To build a following a rock star would envy please visit our blog and membership site www.harrisonkenyonmarketing.com

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