How are you telling your company's story in your emails? Inboxes are a personal space, really -- people have invited you there. So why not shape your emails into campaigns that showcase exactly you who are? Why not make them ... epic?
You can tell your story one email at a time, and this presentation is chock-full of examples of companies doing just that.
Of course, you want to base these techniques on a solid content strategy and frame it up with good design. (You can read more about that on our blog at www.myemma.com/blog.) Also, consider segmenting your audience, which can increase revenue up to nine times.
Then get to even more fun stuff: Tell stories about who you are and what you do in a way that's relevant, and in a way that values where you are in your relationship with each person on your list. Your emails will seem grand -- and, yes, possibly epic -- before you know it.