+
Beginning Social
Media with
Crowdfunding
Campaigns and
Start Ups
A presentation by Susan Fant
www.susanfant.com
susanche...
+
Introduction: Social Media, Starting
Up and Crowdfunding
Bottom Line: We need to prove the potential impact
of social me...
+ About Susan
 University of Alabama Instructor in
Masters of Marketing Program –
Create & Teach MKT597: Digital &
Social...
+
Outline for Today
 Using Social Media for Your Business
 The Basics: Facebook & Twitter
 Platforms: Emphasis on Faceb...
+
Using Social Media Professionally
to Meet Your Goals
 In order to have ROI potential, you must understand:
 How to use...
+
What Does Social Media Do
(other than promote funny cat videos?)
 Social Media has 4 Core Functions that can help you i...
+
Nothing is for Free
(…but Free is a Great Place to Start)
 Social Media - is not free - but it is a great way to tell
y...
+
Facebook =
www.facebook.com/business
 680 million Monthly Active Users in
Dec. „12
 1 out of every 5 page views in the...
+
You Want More ENGAGEMENT
(Likes are Good but Not the End-All)
 LESS Likes MORE Engagement
 With Edge Rank it is more i...
+
In-Depth:
Creating a Facebook Page
1. Set Your Goals
 What do you want? More
Followers?
 More Sales? More Money?
2. Un...
+
Create Shareable Content & Calls
to Action (So Your Followers Help You)
Twitter: @susanchesley #CoolestClassAtUA
+
Learn About Your Audience
Twitter: @susanchesley #CoolestClassAtUA
+
Understand Your Posts
Twitter: @susanchesley #CoolestClassAtUA
+
Know the Demographic
(It May Surprise You.)
Twitter: @susanchesley #CoolestClassAtUA
+
Twitter = business.twitter.com
 As of 12/2012 more than 100 million users in the USA
 Twitter users post 750 tweets pe...
+
Good & Unexpected Things Can
Happen on Twitter
Twitter: @susanchesley #CoolestClassAtUA
+
Great Story Telling Happens on
Twitter (When You Set it Up Just Right)
Twitter: @susanchesley #CoolestClassAtUA
+
Not So Great Things Happen Too
(You should be aware, but not scared)
Twitter: @susanchesley #CoolestClassAtUA
+
What Does it All Mean?
You can tailor fit your marketing to your
target market online which may be the
same or differen...
+
Now What Do I Do With
Crowdfunding?
 Be on Facebook & Twitter
BEFORE you launch your
campaign.
 You can have the best
...
+
Don‟t Depend on Just Your Friends
(Ask them For Help Not Money)
 Utilize Hashtags, Shareable
Content, Newsletters, Emai...
+
Suggested Resources
 http://www.facebook.com/business
 http://business.twitter.com
 http://www.pbs.org/mediashift/201...
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Starting Social Media with Crowdfunding & Start Ups

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This presentation is about starting a social media campaign and platforms for your crowd funding and start up businesses. Many Kickstarter, IndieGoGo, Go Fund Me campaigns need social media to survive. Here's how to use Facebook and Twitter to make the money and keep moving!

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Starting Social Media with Crowdfunding & Start Ups

  1. 1. + Beginning Social Media with Crowdfunding Campaigns and Start Ups A presentation by Susan Fant www.susanfant.com susanchesley@gmail.com Kickstarter IndieGoGoGo Fund Me Entrepreneurship
  2. 2. + Introduction: Social Media, Starting Up and Crowdfunding Bottom Line: We need to prove the potential impact of social media, measure its effectiveness, and align activities with company financials. Logo: Kickstarter, IndieGoGo, Go Fund Me Source: Harvard Business Review & SAS Social Media Surveys - 2010
  3. 3. + About Susan  University of Alabama Instructor in Masters of Marketing Program – Create & Teach MKT597: Digital & Social Media Marketing Courses  President of Castle Sands LLC – Create Websites & Social Media Presences for Professionals  Executive Director Foresight Education & Research Network (online network 3,500+ professionals worldwide)  Education: Birmingham-Southern College & University of St Andrews (Business + Technology)  www.susanfant.com www.slideshare.net/susanchesleyfant Twitter: @susanchesley #CoolestClassAtUA Time to research Google Glass!
  4. 4. + Outline for Today  Using Social Media for Your Business  The Basics: Facebook & Twitter  Platforms: Emphasis on Facebook Pages  How to Understand the Platform‟s Analytics  Social Media for Crowdfunding  Hints and Pro-Level Tips for Success  Resources / Questions Twitter: @susanchesley #CoolestClassAtUA
  5. 5. + Using Social Media Professionally to Meet Your Goals  In order to have ROI potential, you must understand:  How to use different platforms / channels  How to gauge effectiveness  How to integrate into other marketing efforts  You are looking to impact the bottom line (ROI) and capitalize on the ability to create, listen, analyze and interact with your customer conversations online. Twitter: @susanchesley #CoolestClassAtUA
  6. 6. + What Does Social Media Do (other than promote funny cat videos?)  Social Media has 4 Core Functions that can help you if you understand them.  When you craft your own social media strategy (with paper and pencil) think about these functions!  With social media you can: Monitor, Lead, Amplify & Respond Twitter: @susanchesley #CoolestClassAtUA Source: Harvard Business Review & SAS Social Media Surveys - 2010
  7. 7. + Nothing is for Free (…but Free is a Great Place to Start)  Social Media - is not free - but it is a great way to tell your story & can be tailored to your budget.  Setting up your accounts can be free. But that‟s where it ends (and that‟s okay)  Time is an opportunity cost  Budget hiring someone to work on your social media  Budget can be spent on “sponsored” stories and promotions  Bottom Line: Utilizing social media can be less expensive and more impactful than other media resources if you use it correctly. Twitter: @susanchesley #CoolestClassAtUA
  8. 8. + Facebook = www.facebook.com/business  680 million Monthly Active Users in Dec. „12  1 out of every 5 page views in the USA is on Facebook  Main competition is for attention  Edge Rank – the more engagement a user has with content the stronger Edge Rank believes the user‟s interest is in similar content and filters newsfeed accordingly  Likes, clicks, shares proves interest  It does not track purchases or conversions Twitter: @susanchesley #CoolestClassAtUA Source: Jab, Jab, Jab Right Hook by Gary Vaynerchuk
  9. 9. + You Want More ENGAGEMENT (Likes are Good but Not the End-All)  LESS Likes MORE Engagement  With Edge Rank it is more important to get engaged users who will LIKE & SHARE your content  Promote your Facebook presence online and offline with flyers, banners, in-store displays, giveaways/coupons, and actively engaging your audience Twitter: @susanchesley #CoolestClassAtUA
  10. 10. + In-Depth: Creating a Facebook Page 1. Set Your Goals  What do you want? More Followers?  More Sales? More Money? 2. Understand Yourself  This is your chance to tell a story about your organization or business. Twitter: @susanchesley #CoolestClassAtUA
  11. 11. + Create Shareable Content & Calls to Action (So Your Followers Help You) Twitter: @susanchesley #CoolestClassAtUA
  12. 12. + Learn About Your Audience Twitter: @susanchesley #CoolestClassAtUA
  13. 13. + Understand Your Posts Twitter: @susanchesley #CoolestClassAtUA
  14. 14. + Know the Demographic (It May Surprise You.) Twitter: @susanchesley #CoolestClassAtUA
  15. 15. + Twitter = business.twitter.com  As of 12/2012 more than 100 million users in the USA  Twitter users post 750 tweets per second With Twitter you are talking to the world at large – anyone can find you via a hashtag (#) and you can talk with anyone – it‟s an open network Twitter: @susanchesley #CoolestClassAtUA Source: Twitter & Jab, Jab, Jab Right Hook by Gary Vaynerchuk
  16. 16. + Good & Unexpected Things Can Happen on Twitter Twitter: @susanchesley #CoolestClassAtUA
  17. 17. + Great Story Telling Happens on Twitter (When You Set it Up Just Right) Twitter: @susanchesley #CoolestClassAtUA
  18. 18. + Not So Great Things Happen Too (You should be aware, but not scared) Twitter: @susanchesley #CoolestClassAtUA
  19. 19. + What Does it All Mean? You can tailor fit your marketing to your target market online which may be the same or different than who is coming into your offline business. You can test content immediately and see what works and what doesn‟t. A lot of social media is about experimentation. Twitter: @susanchesley #CoolestClassAtUA
  20. 20. + Now What Do I Do With Crowdfunding?  Be on Facebook & Twitter BEFORE you launch your campaign.  You can have the best campaign ever – and social media is a BIG way to tell people about it.  Videos, Pictures, Visuals Make Connections, Gain Followers, and HELP You! Twitter: @susanchesley #CoolestClassAtUA Logo: Kick Starter
  21. 21. + Don‟t Depend on Just Your Friends (Ask them For Help Not Money)  Utilize Hashtags, Shareable Content, Newsletters, Emails, Videos  Be Vibrant  Get Schedule Ready: Crowdfunding is Going to Eat Up a Lot of Time & Effort  “Content Monster”  (From IndieGoGo) Don‟t ask for $$ instead ask:  “Help me spread the word: LINK HERE”  “Know anyone who might like this? LINK HERE”  Who can help me find the next backer? LINK HERE” Twitter: @susanchesley #CoolestClassAtUA Source: PBS Media Shift
  22. 22. + Suggested Resources  http://www.facebook.com/business  http://business.twitter.com  http://www.pbs.org/mediashift/2013/12/10-things-to- know-about-social-media-savvy-crowdfunding/  http://www.slideshare.net/susanchesleyfant  http://socialmediatoday.com Twitter: @susanchesley #CoolestClassAtUA

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