Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Planned Giving: Its Role in a Comprehensive Development Program


Published on

This is a presentation I gave in to the students in Pace University MPA Program's class on Financial Resources for Nonprofits.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Planned Giving: Its Role in a Comprehensive Development Program

  1. 1. Planned Giving Who, What, Why, When, Where… Susan D. Edwards, Esq, CPA [email_address] Westchester Community Foundation (914) 948-5166
  2. 2. What is Planned Giving? <ul><li>“ Planned giving is the integration of sound personal, financial, and estate planning concepts with the individual donor’s plan for lifetime or testamentary giving.” </li></ul><ul><ul><li>AFP Glossary </li></ul></ul><ul><li>Donor-centered fundraising </li></ul><ul><li>Gifts to be received “later” </li></ul>
  3. 3. When is an organization READY for Planned Giving? <ul><li>A strong annual giving program </li></ul><ul><li>Has patience </li></ul><ul><li>Has persistence </li></ul><ul><li>Has leadership in place for both </li></ul>
  4. 4. Donor Motivations for Making Planned Gifts <ul><li>To help provide future funding for organization </li></ul><ul><li>Ability to restrict funds </li></ul><ul><li>Recognition for a loved one </li></ul>
  5. 5. Planned Giving Prospects <ul><li>Age 55 or older </li></ul><ul><li>Long-time member/supporter </li></ul><ul><li>Few or no dependents </li></ul><ul><li>Unusual generosity for OUR work </li></ul><ul><li>Appreciated assets </li></ul>
  6. 6. When Donors Consider Making Planned Gifts <ul><li>Personal timing/circumstances determine need </li></ul><ul><li>Need to create a valid will </li></ul><ul><li>Need to review and revise a will </li></ul><ul><li>Death of a spouse </li></ul><ul><li>Choosing executor, trustee and guardian </li></ul><ul><li>Need for estate liquidity </li></ul><ul><li>Health </li></ul><ul><li>Value of old policies no longer needed </li></ul>
  7. 7. What to do when the Prospect says… <ul><li>I need all the income my assets produce to live on </li></ul><ul><li>I can’t give away capital assets; I intent to pass them on to my children and grandchildren </li></ul><ul><li>I must put my kids through college! </li></ul><ul><li>Your institution is not my only charity </li></ul><ul><li>I need all my income. Most of my assets are non-income producing real estate so I am cash poor. </li></ul>
  8. 8. Or when s/he says… <ul><li>I hesitate to part with any assets; I worry about a long term illness and having enough to take care of myself. </li></ul><ul><li>Our oriental rug collection is our pride and joy, but our children don’t want the hassle of caring for them and insuring them. </li></ul><ul><li>This year’s been very bad for me; my tax situation is awful and I am going to owe a huge capital gains tax. Maybe some other year. </li></ul>
  9. 9. Timing of Gifts <ul><li>Give it outright </li></ul><ul><li>Give it later (after donor is deceased) </li></ul><ul><li>Give the asset now, keep the income </li></ul><ul><li>Give the income now, keep the asset </li></ul>
  10. 10. Types of Gifts <ul><li>Cash Gifts </li></ul><ul><li>Appreciated Assets </li></ul><ul><li>Non-Cash Gifts </li></ul>
  11. 11. Cash Gifts <ul><li>Appropriate for : Everyone </li></ul><ul><li>Tax Treatment : Fully deductible for itemizers (up to 50% of adjusted gross income). Excess may be carried forward for five additional years. </li></ul><ul><li>Potential Issues : Certain high-income taxpayers may have this deduction phased out. </li></ul>
  12. 12. Appreciated Assets <ul><li>Appropriate for : People with high appreciated securities, real estate or closely held stock. </li></ul><ul><li>Tax Treatment : Full fair market value of asset is deductible (up to 30% of adjusted gross income). Excess can be carried forward five more years. No capital gains tax paid on appreciation. </li></ul><ul><li>Potential Issues : Gift MUST be made to charity prior to sale of asset. </li></ul>
  13. 13. Other Non Cash Gifts <ul><li>Appropriate for : People wishing to donate real and personal property. </li></ul><ul><li>Tax Treatment : Fully deductible up to appraised value (form 8283 filed with return). Items valued at over $5000 MUST have an independent appraisal. </li></ul><ul><li>Potential Issues: If asset is sold within two years of receipt by institution, form 8282 must be filed. Potential problem for donor if sold under appraised value. </li></ul>
  14. 14. Vehicles for Planned Gifts <ul><li>Bequests </li></ul><ul><li>Charitable Giving Annuities </li></ul><ul><li>Pooled Income Funds </li></ul><ul><li>Life Insurance </li></ul><ul><li>Charitable Remainder Trusts </li></ul><ul><li>Charitable Lead Trusts </li></ul><ul><li>Retirement Assets </li></ul>
  15. 15. Bequests <ul><li>Appropriate for : Anyone with a will or trust </li></ul><ul><li>Tax Treatment : Gifts identified are excluded from federal estate and state inheritance taxes. </li></ul><ul><li>Potential Issues : Recipients MUST be qualified charities and gifts fully discernable. </li></ul>
  16. 16. Charitable Gift Annuities <ul><li>Appropriate for : Older individuals wishing “higher rate” of return on investments. </li></ul><ul><li>Tax Treatment : Current charitable deduction received for portion of gift based on life expectancy of donor. No capital gain on transfer of assets. </li></ul><ul><li>Potential Issues : Gifted asset value must be segregated. Tax free income ends when donor attains life expectancy. </li></ul>
  17. 17. Pooled Income Funds <ul><li>Appropriate for : Individuals wanting “higher rate” of return on investments but do not have the assets required for a CGA. </li></ul><ul><li>Tax Treatment : Current income tax deduction received for portion of gift based on life expectancy of donor. No capital gain on transfer of assets. </li></ul><ul><li>Potential Issues : Limitations on investment opportunities. </li></ul>
  18. 18. Life Insurance <ul><li>Appropriate for : People with existing policies which are no longer required to meet planning needs OR people wishing to take out a new policy which will result in a significant gift at death. </li></ul><ul><li>Tax Treatment : Current deductions provided for “cash surrender value” of existing policies or premium payments for new policies. </li></ul><ul><li>Potential Issues : Make sure state recognizes “charity” as “insurable interest.” </li></ul>
  19. 19. What is a Trust ? Donor Bank/Trust Co. Donor (Trustor) is an individual or organization that gifts—transfers--funds or assets to a Bank (Trustee) for the benefit of a Charitable Organization (Beneficiary) 501©(3) org
  20. 20. Charitable Remainder Trusts <ul><li>Appropriate for : Individuals with large taxable estates wishing to preserve an income stream to someone for life or term of years with remainder of trust passing to organization. </li></ul><ul><li>Tax Treatment : Charitable deduction based on term of the life interest AND percentage passing to income beneficiaries. </li></ul><ul><li>Potential Issues : Trusts are considered separate taxpayers and must be managed and invested individually. </li></ul>
  21. 21. Charitable Lead Trusts <ul><li>Appropriate for : Individuals who want their estate to go to heirs but want to support their charitable organization with annual income. </li></ul><ul><li>Tax Treatment : Charitable deduction based on number of years payments are made to organization and whether trust reverts back to donor. </li></ul><ul><li>Potential Issues : Trusts are considered separate taxpayers and must be managed and invested individually. </li></ul>
  22. 22. Tax Deferred or Retirement Assets <ul><li>Appropriate for : Individuals with IRA’s, Keoghs, pension plans, annuities, etc. </li></ul><ul><li>Tax Treatment : Gift is excluded from estate, inheritance and deferred income tax liabilities. </li></ul><ul><li>Potential Issues : Favorable tax treatment is available ONLY in an estate. Many people are unaware that the combination of taxes on tax deferred assets may easily exceed 70% </li></ul>
  23. 23. Phase-in Process <ul><li>Planned Giving doesn’t have to happen all at once. </li></ul><ul><li>It can and should be phased in, step-by-step. </li></ul>
  24. 24. Phase One , the Bequest and Beneficiary Designation Program <ul><li>It requires a thorough understanding and implementation of a practical wills and bequests program for which effective educational efforts . </li></ul><ul><li>Marketing and public relations programs are critical elements. </li></ul><ul><li>Many times outright gifts of appreciated securities and real estate are also included. </li></ul><ul><li>For many charitable organizations, it may not be necessary, prudent, or affordable to progress beyond this stage of the gift planning process. </li></ul>
  25. 25.     Phase Two, the Life Income Gifts Program <ul><li>This phase assumes an advanced understanding of gift planning options and commitment of the resources necessary to move successfully into a fully developed gift planning program. </li></ul><ul><li>It builds on the successes achieved in the development of a strong Phase One foundation by continuing educational, marketing and public relations efforts. </li></ul>
  26. 26. Phase Three , the Charitable Gift and Estate Planning <ul><li>This is the level at which organizations engage in professional gift planning and counseling with prospective donors. </li></ul><ul><li>It involves well-trained third parties, such as attorneys, accountants, financial planners and other members of the planning team in the dialogue with prospective donors. </li></ul><ul><li>It requires the retention of a level of professional expertise and training which many nonprofits may not have available on a full time basis. </li></ul><ul><li>In many cases, the donor will actually engage the services of a professional who will help tailor the gift to insure that it meets the donor's needs and protects the donor's interests. </li></ul>
  27. 27. If you just remember… <ul><li>Planned Giving has a place in a comprehensive development program </li></ul><ul><li>It can be simple or very complex </li></ul><ul><li>It’s “big dollars” for established programs </li></ul>