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Customer life time value

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CUSTOMER LIFE TIME VALUE

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Customer life time value

  1. 1. Customer Life Time Value MVS.SRINIVASA RAO, MRPG COLLGE, VIZIANAGARAM
  2. 2. Customer Development Process
  3. 3. Creating Customer Value <ul><li>Attracting and Retaining Customers </li></ul><ul><li>Basic marketing </li></ul><ul><li>Reactive marketing </li></ul><ul><li>Accountable marketing </li></ul><ul><li>Proactive marketing </li></ul><ul><li>Partnership marketing </li></ul>
  4. 4. Customer – Product Profitability Analysis

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