Consumer behavior

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CONSUMER BEHAVIOR

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Consumer behavior

  1. 1. Consumer Behavior MVS.SRINIVASA RAO, MRPG COLLEGE, VIZIANAGARAM.
  2. 2. Consumer Behavior – Definition <ul><li>“ How individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.” </li></ul>
  3. 3. Influenced By…… <ul><li>Consumer behavior is influenced by: </li></ul><ul><ul><li>Cultural factors </li></ul></ul><ul><ul><li>Social factors </li></ul></ul><ul><ul><li>Personal factors </li></ul></ul><ul><ul><li>Psychological factors </li></ul></ul>
  4. 4. CULTURE <ul><li>Culture </li></ul><ul><li>Subculture </li></ul>
  5. 5. Social Classes <ul><li>Reference groups </li></ul><ul><li>Family Groups </li></ul><ul><li>Social roles and statuses </li></ul><ul><li>Upper Class </li></ul><ul><li>Middle Class </li></ul><ul><li>Lower Class </li></ul>
  6. 6. PERSONAL FACTORS <ul><li>Age </li></ul><ul><li>Stage in life cycle </li></ul><ul><li>Occupation </li></ul><ul><li>Economic circumstances </li></ul><ul><li>Lifestyle </li></ul><ul><li>Personality </li></ul><ul><li>Self-concept </li></ul>
  7. 7. PSYCHOLOGICAL <ul><li>Motivation </li></ul><ul><li>Perception </li></ul><ul><li>Learning </li></ul><ul><li>Beliefs </li></ul><ul><li>Attitudes </li></ul>

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