The Evolution of Millennials and Data Privacy


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Presentation Overview:

- How data privacy has evolved from past to present day
- Survey results on privacy insights from two age groups
- What values millennials consider to be private information
- Social media trend comparisons
- How to effectively approach millennials for feedback

The mobile technology frontier and our levels of comfort with technology have drastically changed over the last decade. Data that Internet users considered private information 10 years ago is now shared publicly and easily accessible to our friends, family, schools, employers, and more.

Survey Analytics CEO Andrew Jeavons presented an educational webinar about data privacy and how it is now being redefined by "Generation Y" (The Millennial Generation) with the frontier of mobile technology, location sharing and more.

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The Evolution of Millennials and Data Privacy

  1. 1. THE EVOLUTION OF MILLENNIALS AND DATA PRIVACY August 1st, 2013 Thursday, August 8, 13
  2. 2. DID WE EVER HAVE PRIVACY? Thursday, August 8, 13
  3. 3. DID WE EVER HAVE PRIVACY? Our conversations and transactions have always been shared in one way or another, even if we do not realize it For some reason with the web, the panic button on privacy became hot Thursday, August 8, 13
  4. 4. CONCEPTS OF PRIVACY “Concepts of Privacy in a Post Human Age.” Sebastian Sethe, Journal of Personal Cyberconsciousness “Thus in the future, we likely be discussing privacy intrusions involving senses and types of information which we haven’t conceived of yet.” Thursday, August 8, 13
  5. 5. CONCEPTS OF PRIVACY (CONTINUED) Stop others from observing you Stop others from stalking you Deceive others about your health Avoid discrimination based on superstitions about genes Stop others from using information about you without your consent Stop others from using information about you in a way that conflicts your values Leave without a trace Leave your old life behind and begin afresh Deprive the police of crime fighting tools Safeguard against dictatorship Fool others about your true identity Wear different masks What do we really want to protect? Thursday, August 8, 13
  6. 6. CONCEPTS OF PRIVACY (CONTINUED) “Thus, is the abolition of privacy the key to a truly integrated society?” Thursday, August 8, 13
  7. 7. PRIVACY SURVEY STUDY Define the top 5 values you consider to be private information: Social Security Numbers Social Security Numbers Income Location Location Income Contact Information Contact Information DNA DNA Over 30Years Old Under 30Years Old Thursday, August 8, 13
  8. 8. MILLENNIAL DISSONANCE More than 50% of Millennials would give personal, private information in exchange for an incentive Thursday, August 8, 13
  9. 9. MILLENNIAL DISSONANCE (CONTINUED) People over 30 were more worried about their personal information on the internet becoming public The over 30 group feels people are sharing too much information on the internet Thursday, August 8, 13
  10. 10. SOCIAL MEDIA Millennials have much higher numbers of friends on social media profiles. Q: How many friends do you have on Facebook? Thursday, August 8, 13
  11. 11. SOCIAL MEDIA (CONTINUED) Millennials are more likely to delete social media profiles entirely. Q: Have you ever removed your information and deleted a social media account? Is this because of more expendable friends? Thursday, August 8, 13
  12. 12. LOCATION SHARING Q: Do you share your location with your friends and family? Millennials are more likely to share their location with friends and family. Thursday, August 8, 13
  13. 13. LOCATION SHARING (CONTINUED) Q: Are you comfortable sharing your location with businesses and employers? Millennials are less likely to share their location with businesses and employers. Thursday, August 8, 13
  14. 14. LOCATION SHARING DISSONANCE Majority of both age groups have geolocation services running on their mobile devices, but have little to no understanding of the technology and what data is being shared. Thursday, August 8, 13
  15. 15. DATA PRIVACY IS CHANGING Privacy Crossroads Millennials are the first generation to grow up surrounded by mobile technology and social media. Millennials live in the moment and are always connected via mobile devices and apps around the clock. Thursday, August 8, 13
  16. 16. TEENS ARE EVEN MORE MOBILE 75% of teens between the age of 12-17 are “mobile internet users.” 37% of teens age 12-17 own their own smartphone, up from 23% reported at the end of 2011. One in four teens own tablet devices. 2013 Pew Internet Report Teens and Technology Thursday, August 8, 13
  17. 17. THE MILLENNIAL RIFT USC Annenberg Center for the Digital Future Survey in April 2013 “We are seeing a whole new set of values driving Millennials in their behavior online,” said Greg Bovitz, president of Bovitz Inc. Thursday, August 8, 13
  18. 18. DO MILLENNIALS HAVE A CLUE? Forbes on the USC Annenberg Center for the Digital Future Survey in April 2013 “They’re happy to give away their online privacy but say they’re not.” Jeffrey I. Cole, director of the USC Annenberg Center for the Digital Future, declares online privacy dead. “This demonstrates a major shift in online behavior — there’s no going back,” he says. Thursday, August 8, 13
  19. 19. SOCIAL MEDIA PERCEPTION Millennials “perceive social media as an exchange or an economy of ideas, where sharing involves participating in smart ways.” USC Annenberg Center for the Digital Future Survey in April 2013 Thursday, August 8, 13
  20. 20. SOCIAL MEDIA PRIVACY The Sad State of Social Media Privacy by MDG Advertising, 2013 “Nearly 2/3 of consumers don’t trust online companies like Facebook, even though we interact with them and share our personal information with them.” Thursday, August 8, 13
  21. 21. THE IMPACT ON BUSINESS We must change the way we approach Millennials to collect feedback and insights. To keep growing, we must first focus on keeping our customers and employees happy. Rebuilding business credibility and trust is crucial as Millennials are entering the workforce. We can start by listening. Thursday, August 8, 13
  22. 22. SURVEY ANALYTICS OVERVIEW A suite of interconnected and easy-to-use information collection and analysis tools, including online surveys, mobile data collection, advanced analytics and data visualization. Thursday, August 8, 13
  23. 23. SOME OF OUR CLIENTS Thursday, August 8, 13
  24. 24. ONLINE PANEL COMMUNITIES A panel is custom branded interactive online community where you can reward your customers and prospects for sharing information and insights. Thursday, August 8, 13
  25. 25. MOBILE PANEL RESEARCH 1. Create a rewards driven mobile panel community 2. Panelists download the app and give their consent 3. Easily segment panel members 4. Send push notifications 5. Enable “geofencing” surveys Thursday, August 8, 13
  26. 26. PANEL MANAGEMENT SOFTWARE Build, recruit and manage your own self- service online and mobile panel communities without hiring a third-party panel provider. Easily segment panelists and analyze the insights you gain with powerful panel reporting tools. Thursday, August 8, 13
  27. 27. 1(800) 326-5570 E-mail: Online Inquiries: QUESTIONS? Thursday, August 8, 13