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Being Smart about Surveys…..<br />ChandikaBhandari  CTO SurveySwipe<br />Andrew Jeavons EVP SurveyAnalytics<br />
81% browsed the internet<br />77% used a search engine<br />63% connected to a social network<br />48% watched a video<br ...
70% use smart phone while in the store<br />44% to find promotions or coupons<br />Smart phones will become universal:<br ...
Source: Nielsen<br />
What is so great about Smart Phones for Research ?<br />Immediate	<br />People carry them pretty much everywhere.<br />Red...
Location, Location and Location<br />Location + Push = Engagement, better response rates, relevant<br />Author surveys key...
Mobile Ethnography<br />Ethnographic Studies<br />Superbowl - 2011<br />Photos<br />~30% Participation<br />100 Photos Upl...
Comprehensive smart phone platform / panel<br />Android, iPhone, Blackberry, Windows 7<br />Panel 20k+ by end of month<br ...
Demo<br />
Project Offer	<br />$2000 per project<br />200 Gen Pop completes<br />15 questions<br />Simple Login<br />Fast turnaround<...
Contact:<br />ChandikaBhandari  CTO SurveySwipe<br />chandika.bhandari@surveyswipe.com<br />
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SurveySwipe

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SurveySwipe

  1. 1. Being Smart about Surveys…..<br />ChandikaBhandari CTO SurveySwipe<br />Andrew Jeavons EVP SurveyAnalytics<br />
  2. 2. 81% browsed the internet<br />77% used a search engine<br />63% connected to a social network<br />48% watched a video<br />22% while reading a newspaper<br />33% while watching TV<br />79% used a smartphone to help <br />while shopping<br />http://www.google.com/think/insights/#tab0<br />
  3. 3. 70% use smart phone while in the store<br />44% to find promotions or coupons<br />Smart phones will become universal:<br />IDC report a 80% growth in Q1 2011 <br />compared to 2010.<br />Samsung : 350% sales increase<br />HTC: 229% sales increase<br />
  4. 4. Source: Nielsen<br />
  5. 5. What is so great about Smart Phones for Research ?<br />Immediate <br />People carry them pretty much everywhere.<br />Reduces recall.<br />Personal<br />They don’t get shared the same way as desktops.<br />Locational<br />You can know where they are via GPS.<br />Identifiable<br />They have a unique ID .<br />They are fun.<br />
  6. 6. Location, Location and Location<br />Location + Push = Engagement, better response rates, relevant<br />Author surveys keyed on - <br />Entity (Starbucks, Airports)<br />Category (restaurants, coffee shop, parks)<br />
  7. 7. Mobile Ethnography<br />Ethnographic Studies<br />Superbowl - 2011<br />Photos<br />~30% Participation<br />100 Photos Uploaded in 60 mins<br />
  8. 8. Comprehensive smart phone platform / panel<br />Android, iPhone, Blackberry, Windows 7<br />Panel 20k+ by end of month<br />Works with SurveyAnalytics& Micropanel<br />For use with private communities/panels<br />Rewarded with points for Apps.<br />Available on a project basis or for custom panels or communities.<br />
  9. 9. Demo<br />
  10. 10. Project Offer <br />$2000 per project<br />200 Gen Pop completes<br />15 questions<br />Simple Login<br />Fast turnaround<br />Smart Phone based !<br />
  11. 11. Contact:<br />ChandikaBhandari CTO SurveySwipe<br />chandika.bhandari@surveyswipe.com<br />

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