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Do This, Not That: Localizing your International Survey

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  1. 1. Do This, Not That: Localizing Your International Surveys A presentation by Lisa Pietrangeli from Language Intelligence And Esther LaVielle from Survey Analytics   
  2. 2. What We’ll Cover <ul><li>ABOUT US </li></ul><ul><li>Translation Options: SurveyAnalytics & Language Intelligence </li></ul><ul><li>DIY Translation Tools </li></ul><ul><li>Go Mobile </li></ul><ul><li>Q & A </li></ul>
  3. 3. About Survey Analytics -Started back in 2002 in Seattle, WA   -#172 out of 500 fastest growing private companies   -30,000 + clients & growing - SurveyAnalytics, QuestionPro, IdeaScale, MicroPoll Esther LaVielle: Chief Education Director   
  4. 4. Language Translation Services <ul><li>SurveyAnalytics & Language Intelligence have partnered together to make it easier & more affordable than ever to get your surveys translated! </li></ul><ul><li>Quick turnaround time </li></ul><ul><li>Experienced PM staff </li></ul><ul><li>Experienced translators </li></ul><ul><li>ISO 9001:2008 Certified </li></ul>
  5. 5. Let’s Get Something Clear Goal = Better question structure via localization means better quality of data Leverage Existing Tools & DIY Methods Language Intelligence has been working with Market Research companies for over a decade. Offering best practices that are applicable to multilingual & international research strategies.
  6. 6. How to Access Translation Services # Step I: Set up the entire survey in your account in your primary language. # Step II: * Login » Surveys » Integration » Integration Tools » Translation Service Add the required languages to your survey. You can add multiple languages.
  7. 7. Select Language(s) & Get Quote(s)
  8. 8. Available Languages Language Intelligence can Translate to: English German French Dutch Spanish Portuguese Italian Russian Arabic Turkish Thai Hebrew Baltic Cyrillic Chinese (Mainland - gb2312) Chinese (Taiwan/HK - Big5) Japanese Korean Armenian Polish Hungarian Swedish Finnish Danish Slovakian Romanian Flemish Norwegian Greek Czech Catalan Croatian
  9. 9. DIY Translation Tool
  10. 10. If you plan to translate the survey on your own…. SurveyAnalytics offers tools to DIY Multilingual Survey tools in 37 languages! We support full internationalization (i18n) -- Including Chinese, Japanese i.e. Multi-byte Character Set languages. Please note that we only provide system prompts and messages for all the languages. The actual display text in the survey for questions/answers is not automatically translated! You will need to edit/enter the text in the required language if you are not using Language Intelligence to translate your survey!
  11. 11. Creating Surveys in Different Languages * Login » Surveys » (Select Survey) » Edit Survey » Multilingual Options Click on the Add / Edit Language Versions link.
  12. 12. Select Language
  13. 13. Now under Edit Survey tab click on the Edit link for the question
  14. 14. Under Language Version first select the Language. Enter the appropriate translated text & click on save
  15. 15. How to Change the Header, Footer, Survey Buttons, etc. * Login » Surveys » (Select Survey) » Edit Survey » Multilingual Options Click on the Add / Edit Language Versions link.
  16. 16. Click on the Configure Survey link for the language option
  17. 17. Enter the translations next to the original text.
  18. 18. Multilingual Report Options * Login » Surveys » Reports » Advanced Analysis » Grouping/Segmentation Under System Variable Based Grouping you will find the External ID option. Enter the appropriate language ID and create the Group.
  19. 19. Multilingual Report Options: IDs 0 English 1 German 2 French 3 Dutch 4 Spanish 5 Portuguese 6 Italian 7 Russian 8 Arabic 9 Turkish 10 Thai 11 Hebrew 12 Baltic 13 Cyrillic 14 Chinese (Mainland - gb2312) 15 Chinese (Taiwan/HK - Big5) 16 Japanese 17 Korean 18 Armenian 19 Polish 20 Hungarian 21 Swedish 22 Finnish 23 Danish 24 Slovakian 25 Romanian 26 Flemish 27 Norwegian 28 Greek 29 Czech 30 Catalan 31 Croatian
  20. 20. Going Mobile with International Surveys Reach your target audience via smart phone Save Trees: Use an iPad for Field Studies!   Download App here: Fact: There are more Cell Phones than Toilets in India!
  21. 21. International Telecommunications Union
  22. 22. THANK YOU
  23. 23. Q & A Esther LaVielle [email_address] Lisa Pietrangeli