Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Online Panel Management<br />An opportunity to enhance your research practice<br />Speaker: Rudly Raphael<br />
About SurveyAnalytics<br /><ul><li>Started in 2002 in Seattle, WA
#172 on Inc. 500 Fastest Growing Private Companies
#12 on Puget Sound Journal's Top 100 in Washington
Over 6K+ clients and growing!
QuestionPro, SurveyAnalytics, IdeaScale, MicroPoll</li></ul>Rudly Raphael<br />Director of Panel Solutions<br /> <br />
Agenda<br />Online panel landscape<br />Industry challenges<br />Advantages of using an online panel<br />How to select th...
Online Panel Landscape<br />Virtually nonexistent 10 years ago<br />Significant growth in the MR sector<br />85% of online...
Industry Challenges<br />Data quality<br />Response rate<br />Industry standards<br />Price war among panel providers<br /...
Advantages of online panels<br />Quick research turn around<br />Control over data quality<br />High response rate<br />Ex...
Panel software selection<br />Cost (Annual software license ranges from $10k+ depending on panel size)<br />Platform (Host...
Panel Workflow<br />
Panel Design Outline<br />Develop benchmark questionnaires<br />Panelists communication material<br />Member portal design...
Panel Recruitment<br />Database source (existing customer list or recruitment from scratch)<br />Recruitment channels (Ind...
Reward<br />Establish a point system (if it’s good for AMEX, it’s good enough for you)<br />One shoe does not fit all (poi...
Best Practice<br />KISS principle (always have your respondents in stick shift mode)<br />Set reasonable expectations<br /...
Quality not Quantity<br />Panel intimacy<br />Test, test, test and test some more<br />Avoid  the survey invitation overki...
Confidence Score<br />	Confidence score is a sampling feature integrated within Survey Analytics, designed to address data...
Deliverables<br />Panel engagement tools<br />Panel management dashboard (metrics, utilization) <br />Member portal admini...
MicroPanelplatform<br />Community portal for panel registration and profile management<br />Panel engagement Tools (quick ...
MicroPanel Modules<br />SurveyswipeSmartPhone App<br />Ipad App<br />Survey Pocke<br />Ideascale – idea generation<br />
MicroPaneladvantage<br />Affordable software licensing fees (small, medium, large firms)<br />Unlimited surveys(no additio...
Upcoming SlideShare
Loading in …5
×

Introduction to Panel Management Solutions

1,951 views

Published on

  • Be the first to comment

  • Be the first to like this

Introduction to Panel Management Solutions

  1. 1. Online Panel Management<br />An opportunity to enhance your research practice<br />Speaker: Rudly Raphael<br />
  2. 2. About SurveyAnalytics<br /><ul><li>Started in 2002 in Seattle, WA
  3. 3. #172 on Inc. 500 Fastest Growing Private Companies
  4. 4. #12 on Puget Sound Journal's Top 100 in Washington
  5. 5. Over 6K+ clients and growing!
  6. 6. QuestionPro, SurveyAnalytics, IdeaScale, MicroPoll</li></ul>Rudly Raphael<br />Director of Panel Solutions<br /> <br />
  7. 7. Agenda<br />Online panel landscape<br />Industry challenges<br />Advantages of using an online panel<br />How to select the right panel management solution<br />MicroPanel platform<br />Panel management best practice<br />Panel recruitment<br />Reward<br />Text<br />
  8. 8. Online Panel Landscape<br />Virtually nonexistent 10 years ago<br />Significant growth in the MR sector<br />85% of online research spending is supported by panels<br />Industry is still dominated by a handful of providers who account for more than 50% of panel revenue<br />Increase internet penetration will result in the creation of more panels <br />Text<br />
  9. 9. Industry Challenges<br />Data quality<br />Response rate<br />Industry standards<br />Price war among panel providers<br />Software license fees<br />Text<br />
  10. 10. Advantages of online panels<br />Quick research turn around<br />Control over data quality<br />High response rate<br />Extensive profile information<br />Reduce project cost<br />Text<br />
  11. 11. Panel software selection<br />Cost (Annual software license ranges from $10k+ depending on panel size)<br />Platform (Hosted or Installed)<br />Software capability<br />Integration (reward catalog, mobile, etc.)<br />Learning curve<br />Technology<br />
  12. 12. Panel Workflow<br />
  13. 13. Panel Design Outline<br />Develop benchmark questionnaires<br />Panelists communication material<br />Member portal design and layout <br />Develop first survey<br />Identify and develop subsequent surveys to exercise panelists<br />Determine panel size<br />Determine survey participation frequency<br />Decision on survey and registration incentives<br />
  14. 14. Panel Recruitment<br />Database source (existing customer list or recruitment from scratch)<br />Recruitment channels (Industry list, Ad network, CoReg, social media)<br />Affiliate Program<br />Engagement (first survey, profiles, specialty profiles, activities)<br />Drawing<br />Recruitment tracking tools<br />Text<br />
  15. 15. Reward<br />Establish a point system (if it’s good for AMEX, it’s good enough for you)<br />One shoe does not fit all (points, drawings, gift cards, prizes)<br />Rewards are not meant to be treated like rebates<br />Activity rewards (registration, profiles updates, disqualification)<br />Drawings (are conducted on time and winners are announced and posted)<br />Survey Incentives (must be based on complexity, survey length, audience)<br />Text<br />
  16. 16. Best Practice<br />KISS principle (always have your respondents in stick shift mode)<br />Set reasonable expectations<br />Treat your members like experts<br />Be an advocate for panelists<br />Incentives, Rewards – Don’t insult their intelligence<br />Set participation rules <br />Address every email<br />
  17. 17. Quality not Quantity<br />Panel intimacy<br />Test, test, test and test some more<br />Avoid the survey invitation overkill<br />Don’t put reminders on autopilot<br />Develop multiple survey invitation templates<br />Add resting period after each survey<br />If necessary, offer incentives for disqualifiers<br />Throw them a bone every now and then<br />Always have a parachute plan <br />
  18. 18. Confidence Score<br /> Confidence score is a sampling feature integrated within Survey Analytics, designed to address data quality by sampling respondents based on survey response pattern and profile information.<br />A score is assigned to each profile variable<br />The system tracks respondent’s survey taking pattern<br />Survey data is cross referenced with profile data<br />Inconsistencies are red flagged and drops the score<br />Respondents with low confidence scores are selectively removed from future sample<br />Text<br />
  19. 19. Deliverables<br />Panel engagement tools<br />Panel management dashboard (metrics, utilization) <br />Member portal administration<br />Panel segmentation (specialty profiles)<br />Recruitment tracking<br />Reward tracking<br />Online research tools<br />Data delivery and online reporting facility<br />
  20. 20. MicroPanelplatform<br />Community portal for panel registration and profile management<br />Panel engagement Tools (quick polls, message boards, respondent management)<br />Unified software platform (surveys, reports, advance analytics, panel management) <br />Data delivery and online reporting<br />Custom reward solution (points, cash, gift cards)<br />
  21. 21. MicroPanel Modules<br />SurveyswipeSmartPhone App<br />Ipad App<br />Survey Pocke<br />Ideascale – idea generation<br />
  22. 22. MicroPaneladvantage<br />Affordable software licensing fees (small, medium, large firms)<br />Unlimited surveys(no additional data collection charge)<br />No up front development charge (panels can be created in minutes)<br />Unified platform (Surveys, reporting, analytics, mobile, panel, polls)<br />Custom reward solution (points, cash, gift cards)<br />
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27. Questions?<br />For more information or to schedule a demo, contact:<br />Rudly Raphael<br />Director of Online Panel Solutions<br />Rudly.raphael@surveyanalytics.com<br />www.surveyanalytics.com<br />

×