Slides from the webinar presentation: How to Use Geofencing in Mobile Surveys.
In this webinar, Andrew Jeavons, CEO at Survey Analytics informed well over 100 live marketers and research attendees of new breakthrough ways to collect data from mobile devices using geofencing. Within a location, you can trigger a survey to mobile devices. Watch this webinar as we talk about geofencing, how it works, examples, use case scenarios, best practices, and much more.
Questions at the end include important privacy issues for consent, opting in members, where to get a sample, and more questions related regarding creating a mobile research panel.
Geofencing is the ability to place a virtual fence around a geographic location such that when a mobile device enters the radius, a survey can be triggered. In this webinar you will learn how to use geolocation to make your surveys more powerful and reach a larger audience.
Today there are many applications that track location using GPS, Bluetooth, and Wi-Fi. Geofencing is a newer and better tool that allows companies to send targeted alerts to opted in mobile devices to consumers in a specific barrier. Geofencing can trigger a survey to consumers at the location you desire.