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How to Use Geofencing in Mobile Surveys


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Slides from the webinar presentation: How to Use Geofencing in Mobile Surveys.

In this webinar, Andrew Jeavons, CEO at Survey Analytics informed well over 100 live marketers and research attendees of new breakthrough ways to collect data from mobile devices using geofencing. Within a location, you can trigger a survey to mobile devices. Watch this webinar as we talk about geofencing, how it works, examples, use case scenarios, best practices, and much more.

Questions at the end include important privacy issues for consent, opting in members, where to get a sample, and more questions related regarding creating a mobile research panel.

Geofencing is the ability to place a virtual fence around a geographic location such that when a mobile device enters the radius, a survey can be triggered. In this webinar you will learn how to use geolocation to make your surveys more powerful and reach a larger audience.

Today there are many applications that track location using GPS, Bluetooth, and Wi-Fi. Geofencing is a newer and better tool that allows companies to send targeted alerts to opted in mobile devices to consumers in a specific barrier. Geofencing can trigger a survey to consumers at the location you desire.

Published in: Technology, Business

How to Use Geofencing in Mobile Surveys

  1. 1. How to UseGeofencing inMobile SurveysMay 2, 2013Thursday, May 2, 13
  2. 2. Webinar Agenda• What is Geofencing• Examples Where it’s Used• Use Case Scenario• Benefits of Use• Best Practices• Privacy Issues• How to SetupYour MobileSurvey and Location(s)Dana StanleyVP of Marketingat Survey AnalyticsAndrew Jeavons CEO atSurvey AnalyticsThursday, May 2, 13
  3. 3. Geofencing allows you to trigger an “event” to happenwhen a mobile device enters the specified location/rangeWhat is Geofencing?Thursday, May 2, 13
  4. 4. • A virtual barrier that is defined by using GlobalPositioning System (GPS).• An administrator sets up a trigger alert to besent when a device is within the geofence.• These alerts are sent to the device by nativemessaging services.How Geofencing WorksThursday, May 2, 13
  5. 5. • SoLoMo (Social Local Mobile)• GF allows us to track metricsthat we could not before• Activities at the location• Phone information atlocationGeofencing is ImportantThursday, May 2, 13
  6. 6. Geofencing can trigger promotions or incentive basedrewards for completing a short survey when someoneenters a storeExamples of GeofencingThursday, May 2, 13
  7. 7. Examples of GeofencingReturning Customer Incentives:Free casino credit for their next trip to your hotelThursday, May 2, 13
  8. 8. Geofencing Use CaseThursday, May 2, 13
  9. 9. Benefits from GeofencingVerificationRespondents are on thepremisesThursday, May 2, 13
  10. 10. Benefits from GeofencingData in the MOMENTThursday, May 2, 13
  11. 11. Geofencing Best PracticesBe realistic about the size of your fence50-100 feet recommended for best resultsThursday, May 2, 13
  12. 12. Mobile Survey Best PracticesNo more than10 Questions7 Answers Max to Choose From140 Characters per Question (length of a tweet)The Length of a Mobile Friendly Survey10-7-140Thursday, May 2, 13
  13. 13. Mobile Survey Best PracticesOffer incentives or rewards for their timeThursday, May 2, 13
  14. 14. Privacy IssuesConsentneededThursday, May 2, 13
  15. 15. Privacy IssuesThursday, May 2, 13
  16. 16. A suite of interconnectedand easy-to-use informationcollection and analysis tools,including online surveys,mobile data collection,advanced analytics and datavisualization.Survey Analytics OverviewThursday, May 2, 13
  17. 17. TextSome of Our ClientsThursday, May 2, 13
  18. 18. How to SetupYour SurveyThursday, May 2, 13
  19. 19. Adding Survey Questions is EasyThursday, May 2, 13
  20. 20. How to Setup LocationsThursday, May 2, 13
  21. 21. Activating GPS HandlingThursday, May 2, 13
  22. 22. • Import Latitude/Longitude Coordinates• Or Import the Location Address(es)Importing LocationsThursday, May 2, 13
  23. 23. The Location Survey is LiveThursday, May 2, 13
  24. 24. How to Analyze Collected DataThursday, May 2, 13
  25. 25. Questions?Thursday, May 2, 13
  26. 26. THANKYOU FOR JOINING USPhone: 1(800) 326-5570E-mail: sales-team@surveyanalytics.comWebsite: www.surveyanalytics.comThursday, May 2, 13