TURF Analysis 
Total Unduplicated 
Reach & Frequency
What is TURF? 
TURF is an acronym for "total unduplicated 
reach and frequency" and it is a type of 
statistical analysis ...
Why do you need TURF Analysis? 
TURF Analysis might be right for you or your 
company if you have ever asked yourself thes...
How do I conduct TURF Analysis? 
There are a few different ways to conduct TURF Analysis, depending on 
what you would lik...
Survey Analytics about us 
We help companies listen. 
At Survey Analytics, surveys are just a small piece of the puzzle. W...
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Guide: TURF Analysis

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TURF Analysis stands for Total Unduplicated Reach and Frequency and it is a great way to estimate market potential before incurring unnecessary costs. Learn more about TURF and how to use it to your advantage in this guide by Survey Analytics.

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Guide: TURF Analysis

  1. 1. TURF Analysis Total Unduplicated Reach & Frequency
  2. 2. What is TURF? TURF is an acronym for "total unduplicated reach and frequency" and it is a type of statistical analysis used for estimating market potential. For example, if a company was going to launch a new product, but wanted to find out which one would be the most popular, they could conduct a TURF Analysis first to better understand its potential. Essentially, TURF Analysis allows you to assess which combination of products and services appeals to the greatest number of people. Sometimes decisions based on simple percentages alone can be deceiving. TURF Analysis allows you to take into account complex combinations of choices that people make when selecting products or services.
  3. 3. Why do you need TURF Analysis? TURF Analysis might be right for you or your company if you have ever asked yourself these questions: What combination of products and services would sell the best? How can I tell which marketing campaign is driving customers? Where should we place these ads to reach the widest possible audience? How much market share will we gain if we add a new product line to our mix? For example, say a company wanted to know which features customers were interested in learning more about. This is an example of what a TURF Analysis would look like. Here they are calculating unduplicated reach.
  4. 4. How do I conduct TURF Analysis? There are a few different ways to conduct TURF Analysis, depending on what you would like to achieve. Analysis - Choose the options (answers) that you would like to calculate the reach for and click on "Calculate Unduplicated Reach". This will give you the percentage reach or market share for those options. Simulator - If you would like the TURF Simulator to run through every possible combination and present you with the optimal reach for a limited set of choices, click on "Simulator". Price Modeling - With this option, you can assign a "cost", a "price", or specify a "budget" for each of the options. The Price Modeling simulator will simulate every possible combination that falls within the budget and give you optimum configurations for the maximum reach. Line Optimization - With this option, you can find out the cheapest alternatives if you have a minimum reach that you are trying to achieve.
  5. 5. Survey Analytics about us We help companies listen. At Survey Analytics, surveys are just a small piece of the puzzle. We help companies listen through our suite of powerful and interconnected DIY research tools. Our platform gives you the actionable reports you need to engage with your audience. With real-time analytics and customizable dashboards, you can see the information that you need to make the right decisions. Aside from surveys, we offer high quality panel and community building software as well as a variety of tools for developers such as API calls to Salesforce and a mobile survey SDK. Our platform adheres to the highest levels of security to protect your valuable information. We support 44 languages and are currently helping clients in 15 countries and 30 different industries. www.surveyanalytics.com 1 (800) 326-5570 • USA +1 (513) 268-6458 • International @SurveyAnalytics Seattle 93 S. Jackson St. #71641 Seattle, WA 98104 Cincinnati 823 Delta Ave Suite F Cincinnati, OH 45226 Pune 501, 4th Floor, ITI Rd Aundh, Pune, 411007

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