10 MOBILE SURVEYTIPS
Here are 10 tips for creating and optimizing the mobile survey experience!
Thursday, September 5, 13
#1 KEEP IT SHORT
Keep	

surveys	

short	

and	

 to
the point. Remember,	

mobile
survey respondents could be
anywhere - a...
#1 KEEP IT SHORT (CONTINUED)
A good metric for mobile
surveys is 10-7-140. Use a
maximum of 10 questions. Have
a maximum o...
#2 LOCATION LOCATION LOCATION
The old Realtor maxim applies
to mobile surveys. Leverage the
geolocation capabilities of
mo...
#3 BROAD COVERAGE
Be sure that your mobile survey
technology can cover multiple
devices where your respondents
can be reac...
#4TEST ANDTEST AGAIN
All researchers know that things
can go wrong with a survey,
especially when surveys are
delivered bo...
#5 MAKE SURVEYS FUN
When appropriate - use the
opportunities to “gamify” your
surveys and make them more
fun to increase e...
#5 MAKE SURVEYS FUN (CONTINUED)
Gamification is the
application of game playing
elements such as point scoring,
rules of pl...
#6 MAKE A MOBILE COMMUNITY
Integrated software delivers
panel capabilities out-of-the-
box.Take advantage of rewards,
memb...
#7 KEEP IT SIMPLE
Use images, audio and video
very judiciously, and make sure
you look at how your media
appears and rende...
#8 CREATE SOMETHING NEW
New mobile question types are
frequently being visualized and
created by mobile developers.
Put on...
#9 COLLECT NEW DATA
Mobile data collection brings an
opportunity to collect new
forms of data. New types of data
now possi...
#10 OWN IT!
Did you know it is possible to
make a white-label custom
branded mobile software
application? Make your entire...
QUESTIONS? CONTACT US
Phone: 1(800) 326-5570
E-mail: sales-team@surveyanalytics.com
Online: www.surveyswipe.com/contact
10...
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10 Mobile Survey Tips

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10 Mobile Survey Tips

  1. 1. 10 MOBILE SURVEYTIPS Here are 10 tips for creating and optimizing the mobile survey experience! Thursday, September 5, 13
  2. 2. #1 KEEP IT SHORT Keep surveys short and to the point. Remember, mobile survey respondents could be anywhere - at the store, in a restaurant or at work. 10 Mobile Survey Tips Thursday, September 5, 13
  3. 3. #1 KEEP IT SHORT (CONTINUED) A good metric for mobile surveys is 10-7-140. Use a maximum of 10 questions. Have a maximum of 7 choices per question. Use 140 characters at most for the question text. 10 Mobile Survey Tips 10-7-140 Thursday, September 5, 13
  4. 4. #2 LOCATION LOCATION LOCATION The old Realtor maxim applies to mobile surveys. Leverage the geolocation capabilities of mobile devices. Surveys can be triggered by the respondent being at a certain location. 10 Mobile Survey Tips Thursday, September 5, 13
  5. 5. #3 BROAD COVERAGE Be sure that your mobile survey technology can cover multiple devices where your respondents can be reached and is compatible with multiple smartphone operating systems. 10 Mobile Survey Tips Thursday, September 5, 13
  6. 6. #4TEST ANDTEST AGAIN All researchers know that things can go wrong with a survey, especially when surveys are delivered both online and mobile. Make sure you test the survey on each type of device and each operating system. 10 Mobile Survey Tips Thursday, September 5, 13
  7. 7. #5 MAKE SURVEYS FUN When appropriate - use the opportunities to “gamify” your surveys and make them more fun to increase engagement and participation. 10 Mobile Survey Tips Thursday, September 5, 13
  8. 8. #5 MAKE SURVEYS FUN (CONTINUED) Gamification is the application of game playing elements such as point scoring, rules of play or competition.This is often used as a marketing strategy to encourage engagement with a product, service or brand. 10 Mobile Survey Tips Thursday, September 5, 13
  9. 9. #6 MAKE A MOBILE COMMUNITY Integrated software delivers panel capabilities out-of-the- box.Take advantage of rewards, member profiles, push notifications, social sharing and more interactive ways to engage your community. 10 Mobile Survey Tips Thursday, September 5, 13
  10. 10. #7 KEEP IT SIMPLE Use images, audio and video very judiciously, and make sure you look at how your media appears and renders in the survey environment. 10 Mobile Survey Tips Thursday, September 5, 13
  11. 11. #8 CREATE SOMETHING NEW New mobile question types are frequently being visualized and created by mobile developers. Put on your thinking cap and create new breakthrough mobile question types. 10 Mobile Survey Tips Thursday, September 5, 13
  12. 12. #9 COLLECT NEW DATA Mobile data collection brings an opportunity to collect new forms of data. New types of data now possible to collect from mobile surveys include taking or uploading photos, videos and audio recordings. 10 Mobile Survey Tips Thursday, September 5, 13
  13. 13. #10 OWN IT! Did you know it is possible to make a white-label custom branded mobile software application? Make your entire mobile survey experience have your own or your client’s look, feel and brand. 10 Mobile Survey Tips Thursday, September 5, 13
  14. 14. QUESTIONS? CONTACT US Phone: 1(800) 326-5570 E-mail: sales-team@surveyanalytics.com Online: www.surveyswipe.com/contact 10 Mobile Survey Tips Thursday, September 5, 13

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