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4 Effortless Tactics To 
Generate PR
Generating 
great coverage 
is hard.
When Successful, There 
Are Many Benefits 
• Generate brand awareness. 
• Increase website traffic. 
• Link building. 
• N...
1 
Here are some simple tactics to help.
existing Ride an 
news story
Text Two 
Case Study: 
Survata (That’s us!) 
• When we heard that 
Apple was coming out 
with an iPhone 6, we 
saw an oppo...
A Note From The Experts. 
“Become part of a 
bigger narrative… 
Putting data in a 
broader context 
attracts a broader 
au...
front-half Target the 
of the news 
cycle
Case Study- 
Airbnb’s New 
Logo 
• Airbnb’s new logo 
release had 
spurred a deluge of 
opinions across 
various social 
m...
A Note From The Experts. 
“…You can’t have a 
10-step scenario and 
flow-chart for when 
you’re going to 
publish…if you’r...
pre-planned Predict stories around 
events
Every year, there are events re-occur with regularity (The Superbowl, Black 
Friday, The Oscars, Christmas) to plan a majo...
definitive Become a 
source.
When the first three steps 
are covered… 
It puts you in a prime position to be cited by 
spin-off articles published afte...
In Short
1. Ride an existing story. 
2. Target the front half of the news cycle. 
3. Predict trending stories around pre-planned 
e...
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4 Effortless Tactics To Generate PR

Simple tactics for generating PR without a Public Relations firm. Useful for businesses at any stage.

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4 Effortless Tactics To Generate PR

  1. 1. 4 Effortless Tactics To Generate PR
  2. 2. Generating great coverage is hard.
  3. 3. When Successful, There Are Many Benefits • Generate brand awareness. • Increase website traffic. • Link building. • New client acquisition.
  4. 4. 1 Here are some simple tactics to help.
  5. 5. existing Ride an news story
  6. 6. Text Two Case Study: Survata (That’s us!) • When we heard that Apple was coming out with an iPhone 6, we saw an opportunity to ride the wave of a highly publicized event. • As a marketing research company, we had the tools to conduct consumer research and provide value to the story in a unique and definitive way.
  7. 7. A Note From The Experts. “Become part of a bigger narrative… Putting data in a broader context attracts a broader audience and lends credibility to the brand.” -NYTimes, 2014 Robert J. Moore CEO, RJMerics Inc.
  8. 8. front-half Target the of the news cycle
  9. 9. Case Study- Airbnb’s New Logo • Airbnb’s new logo release had spurred a deluge of opinions across various social media channels. • Media outlets such as Gawker who were early to capitalize on the story benefited from the viral traffic.
  10. 10. A Note From The Experts. “…You can’t have a 10-step scenario and flow-chart for when you’re going to publish…if you’re second or third in that moment, it can work against you.” -AdAge, 2014 Ross Hoffman Director of Brand Strategy, Twitter
  11. 11. pre-planned Predict stories around events
  12. 12. Every year, there are events re-occur with regularity (The Superbowl, Black Friday, The Oscars, Christmas) to plan a major story around. Find a way to approach these from a unique angle! This is also a great opportunity to showcase your product (when relevant).
  13. 13. definitive Become a source.
  14. 14. When the first three steps are covered… It puts you in a prime position to be cited by spin-off articles published afterwards! A few ways to become a source others can confidently cite: Collect research data Conduct interviews Create unique content
  15. 15. In Short
  16. 16. 1. Ride an existing story. 2. Target the front half of the news cycle. 3. Predict trending stories around pre-planned events. 4. Become the definitive source.

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Simple tactics for generating PR without a Public Relations firm. Useful for businesses at any stage.

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