Short presentation given by Surge Marketing at a BC3 (Brigham City Contacts Committee) networking event. Some basic tips for local small businesses to begin their internet marketing initiatives.

1. mormon.org

2. About Surge Marketing

3. Why Is the Internet a Critical Place for
Your Business?
• Allows the message to reach a global
audience
• Allows people to share with and
influence broad audiences in a social
manner
• Promotes the ability to engage real-
time
• Permits people to find the information
at their convenience (on demand)
• Enables messages to be broadcasted
via multiple types of media
• Available almost anywhere (mobile)
• Delivers users targeted information at
a stage when they are ready to take
action

4. 5 Signs That Your Business Needs a Surge
1) You don’t have a website
2) You have a website but customers don’t
know that it exists
3) Your website cannot be easily found on
search engine result pages for crucial
keywords
4) Your website doesn’t entice customers
to purchase your product or contact
you about your services
5) You can’t quantify whether or not your
advertising and marketing efforts have
been successful

5. What is Internet Marketing?
SEO
Lead Social
Generation Media
Internet
Email
Marketing Paid Search
Marketing
Conversion
Web Design
Optimization
Analytics

6. Essential 1st Steps for Local Businesses
1) Register your domain name & social
media profiles
2) Build a Google+ Local Page
3) Build your website
4) Optimize your website for search
engines
5) Register your business name, address &
phone # consistently across Infogroup,
Acxiom, Localeze, Bing, Yelp
6) Complete your profiles for Facebook,
Twitter, LinkedIn (include business
location)

7. mormon.org