Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

ISACA Corporate Guidelines For Social Media Efforts

1,775 views

Published on

Latin CACS San Juan Puerto Rico 2011

Published in: Technology, Business
  • Login to see the comments

ISACA Corporate Guidelines For Social Media Efforts

  1. 1. Corporate
Guidelines
for
 Social
Media
Efforts October
2011 Raúl
Colón,
CISA,
CGEIT,
ISO
27001
LA
  2. 2. Corporate
Guidelines
for
Social
 Media
Efforts Show Importance of Social Media to Business Stakeholders
  3. 3. Show Importance ofSocial Media for Business stakeholders
  4. 4. Many Stakeholders Different Perspectives
  5. 5. CEO COO CMO CIO HR PR CISOWhere do they agree regarding SM?
  6. 6. Objectivity = Return On Investment (ROI)
  7. 7. Non - Financial Impact
  8. 8. Financial Impact
  9. 9. (Gain
from
Investment
‐
Cost
of
Investment)ROI
= Cost
of
Investment R.O.I. Equation
  10. 10. hIp://thebrandbuilder.wordpress.com
  11. 11. Understanding Strategy, Tactics, Goals, & Targets
  12. 12. Made up of lots of moving parts... Strategy
  13. 13. Methods Used to Execute a Strategy Tactics
  14. 14. Desired End PointGoals
  15. 15. Specific ValueTargets
  16. 16. Your Policies should beyour 1st lineof defense.
  17. 17. What every company should know about Social Media Policies.
  18. 18. % of Companies WithoutSocial Media Policies
  19. 19. by Platform
  20. 20. Strength Weakness Business
 Not
Easily
 Friendly SearchableOpportunity Threat Find
Quality
 Exposes
Your
 Business
 Employee
List RelaEonships LinkedIN SWOT
  21. 21. Strength Weakness Synchs
with Steps
To Other
Apps Check
InOpportunity Threat Strong
 Gives
Away
 Following CriEcal
InformaEon SWOT
  22. 22. Strength Weakness Largest
User
 Constantly
Changing
 Base Security
PoliciesOpportunity Threat People
Live
on
 FaEgue Facebook Facebook SWOT
  23. 23. Strength Weakness Great
Resource
 Working
on
 for
InformaEon Business
ModelOpportunity Threat Easily
integrated
 Lack
of
 to
other
Apps Funding SWOT
  24. 24. Strength Weakness User
Rich
 Low
AdopEon Experience RateOpportunity Threat 
Used
to
Improve Larger Morale 
CompeEtors
(FB) Gowalla SWOT
  25. 25. Strength Weakness New
& Immature InnovaEve SystemOpportunity ThreatGreat
to
Integrate
 Not
Understandingw/
Business
Tools FuncEonality Google+ SWOT
  26. 26. Corporate
Guidelines
for
 Social
Media
Efforts Identify Risks in Social Media
  27. 27. Identifying Risks at a High Level
  28. 28. Can Bring Many Black Swans
  29. 29. Don’t Run Away
  30. 30. Many Myths that Can Hurt Your Organization
  31. 31. ocial Media is a Waste of Time
  32. 32. It’s Complicated
  33. 33. Anyone Can Do That Job
  34. 34. w Shiny Thing it Won’t Last
  35. 35. Lack of Policies
  36. 36. Lack of Monitoring
  37. 37. No Incident Reporting Structu
  38. 38. Data Leakage
  39. 39. Loss of Access Control
  40. 40. Corporate
Guidelines
for
 Social
Media
Efforts Formulate Social Media Policies for Your Company
  41. 41. • Employee Code of Conduct for : • Online Communications • Company Representation in Online Communications• Employee: • Blogging Disclosure Policy • Facebook Usage Policy • Personal Blog Policy • Corporate: • Personal Social Network Policy • Blogging Policy • Personal Twitter Policy • Blog Use Policy • Blog Post Approval Process • LinkedIn Policy • Blog Commenting Policy • Google Plus Policy • Facebook Brand Page Usage Policy • Facebook Public Comment/Messaging Policy • • Twitter Account Policy • YouTube Policy • YouTube Public Comment Policy • Company Password Policy • Policies & More Policies
  42. 42. • Don’t Post Anonymously• Separate Words From Personal & Business• RESPECT - for clients, fellow employees and competitors• Responsibility
  43. 43. • RESPECT - the privacy of clients and peers• Highlight places where confidentiality might slip• List what is ok to share, what is not.• Confidentiality
  44. 44. • Ask if Unsure!• Common Sense & Judgement
  45. 45. Corporate
Guidelines
for
Social
 Media
EffortsPlan for Crisis Management and Managing the Inevitable
  46. 46. Managing The Inevitable
  47. 47. Recognize You are Not In Control
  48. 48. Build Relationships
  49. 49. 1. Truth is the ultimate spin. 2. Know your story. 3. Know your audience. 4. Practice telling your story. 5. Establish a criteria for success. 6. Stop when the crisis is over.Robbie Vorhaus | vorhaus.comInternationally recognized, trusted media,and reputation advisor to world leaders.
  50. 50. New Rules of Open Leadership
  51. 51. Respect that Customers & Employees Have Power
  52. 52. Share Constantly to Build Tru
  53. 53. Nurture Curiosity and Humility
  54. 54. Hold Openness Accountable
  55. 55. Forgive Failure
  56. 56. Thank
You!Next
Steps?
QuesZons? More Info Visit http://cimapr.net/LatinCacs
  57. 57. Photo
Credits
 Slide 3 - by webtreats- http://www.flickr.com/photos/webtreatsetcSlide 4 - by Håkan Dahlström - http://www.flickr.com/photos/dahlstroms/Slide 5 - by tiarescott - http://www.flickr.com/photos/tiarescott/Slide 6 - by seanmcmenemy - http://www.flickr.com/photos/seanfxSlide 8 - by digitalmoneyworld - http://www.flickr.com/photos/digitalcurrency/Slide 9,10 - Olivier Blanchards - http://thebrandbuilder.wordpress.comSlide 11 - by Goodnight London - http://www.flickr.com/photos/goodnight_london/Slide 12 - by Tony Austin - http://www.flickr.com/photos/tonyaustinSlide 13 - by Mr/Smith - http://www.flickr.com/photos/manuscriptreplica/Slide 14 - by ericvv - http://www.flickr.com/photos/ericvvSlide 15 - by bk1bennett - http://www.flickr.com/photos/bk1bennettSlide 16 - by TaulPaul - http://www.flickr.com/photos/brandandbutterSlide 17 - by clopezhernandez - http://www.flickr.com/photos/61414976@N00/Slide 18 -by JanMiddleton - http://www.flickr.com/photos/37333664@N06/Slide 19 - by draganakotor - http://www.flickr.com/photos/32847557@N06/Slide 27 - rjhuttondfw - http://www.flickr.com/photos/rjhuttondfw
  58. 58. Photo
Credits
 Slide 28 - by Phillie Casablanca http://www.flickr.com/photos/philliecasablanca/Slide 29 - by Vincepal - http://www.flickr.com/photos/vincepalSlide 33 - by gojeffrey - http://www.flickr.com/photos/gojeffreySlide 34 - by stevendepolo - http://www.flickr.com/photos/stevendepolo/Slide 35 - by dougclow - http://www.flickr.com/photos/dougclow/Slide 36 - by Sean MacEntee - http://www.flickr.com/photos/smemonSlide 37 - by comedy_nose - http://www.flickr.com/photos/comedynoseSlide 38 - by vinotrip - http://www.flickr.com/photos/vinotripSlide 39 - by neoliminal - http://www.flickr.com/photos/neoliminal/Slide 46 - by The U.S. Army - http://www.flickr.com/photos/soldiersmediacenterSlide 47 - by neoliminal - http://www.flickr.com/photos/neoliminal/Slide 48 - by sprout_labs - http://www.flickr.com/photos/33263856@N02/Slide 49 - Robbie Vorhaus - http://Vorhaus.comSlide 50 - Charlene Li - Open Leadership Book http://Chareleneli.com
  59. 59. Photo
Credits
 Slide 51 - by timparkinson - http://www.flickr.com/photos/timparkinson/Slide 52 - by pagedooley - http://www.flickr.com/photos/pagedooleySlide 53 - by Dan4th - http://www.flickr.com/photos/dan4thSlide 54 - by livingonimpulse - http://www.flickr.com/photos/markus941Slide 55 - by soot+chalk - http://www.flickr.com/photos/wilkristin/
  60. 60. Raúl
ColónCISA,
CGEIT,
ISO
27001
LA raulcolon.net cimapr.net
 TwiIer:
@rj_c Google
+:
gplus.to/raul

×