REI is #8 best employer in USA by Forbes and is a privately help co-op. Its members love it.
In this CRM Project, we tried to look at publicly available data and see if REI's customer satisfaction can be improved and if there is a scope.
We looked at the Membership benefits, social media efforts, mobile applications and Google data to see how these sources can be combined.
Finally, we recommended on how they could understand the most valuable customers and most growable customers.