You Tube for Business Workshop by Web Marketing Academy Bangalore


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You Tube for Business Jan 2014 by Web marketing Academy. Key Takeaways and presentation from our OME Meetups

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You Tube for Business Workshop by Web Marketing Academy Bangalore

  1. 1. FOR BUSINESS Online Marketing Enthusiasts & Web Marketing Academy presents
  2. 2. Online Marketing Enthusiasts • OME is a group of passionate Online Marketers and Search Marketing Specialists with an unquenchable thirst to discover and broaden their holistic knowledge base in the areas of Digital Marketing, Social Media, popular Digital Trends and much more. • The community is an initiative by Web Marketing Academy, Bangalore, founded by Mr. Suresh Babu in 2009. The aim is to facilitate interaction and idea sharing among thought leaders and the participants. • OME is the largest community in India as far as the Digital Marketing sphere is concerned. They are still conducting monthly events at IIM and Christ University, Bangalore. Since 2010 OME Community has conducted over 50 Digital Marketing Events. The Monthly Meet-ups are conducted every 3rd
  3. 3. HISTORY • YouTube is a video sharing site (New Gen TV - Personalised) • Founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim • 1st upload - Me at the Zoo on Saturday 23rd April’05 by co founder Jawed Karim
  4. 4. STATS • Over A BILLION UNIQUE visitors on YouTube every month. • Hours of videos being watched per month = over 6 BILLION HOURS. • Thats almost an hour for every person on earth, and 50% more than last year. • Every minute over 100 hours of videos are uploaded.
  5. 5. • STATSfrom the U.S. 80% of YouTube traffic is not • YouTube is localised in 61 languages across 56 countries. • According to Nielsen,YouTube reaches more adults aged between 18-34 in the U.S. than any cable network. • Millions of subscriptions happen each day and this
  6. 6. PARTNER PROGRAM • More than a million creators, from over 30 countries. • Earning from their channels. • Thousands of channels earning 6 figure sums a year.
  7. 7. PARTNER PROGRAM • True view in-stream ads begin used by thousands of advertisers. • 75% of in-stream ads are now skippable. • Google Ad platforms used by over a million advertisers, the majority consisting of small business owners.
  8. 8. • WHO CAN ? For Business - YouTube can be used as a highly effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects. • For Individuals - Youtube not only helps for business, but also helps for individuals to project their creativity and make money through YouTube
  9. 9. ADVANTAGES • Increase Brand awareness • Increase Customer engagement • Educate the customers about the benefits and improve your products discoverability • Post customer video testimonials and add credibility to your brand
  10. 10. ADVANTAGES • A creative video explaining your product or service • Show your product in action using movie trailer style - fast, creative and catchy • Promote your event using recordings from previous events • Add CTA’s (call to action) overlays to your videos, so you drive traffic to your website
  11. 11. ADVANTAGES • Create “How to” videos to help your customer use your product or services • Post solutions to common product or service problems • Individuals can showcase their talents and make money through ads placed in their YouTube videos
  12. 12. How to use YouTube GROWTH effectively to grow your business or as an individual organically ? • Set up a channel to reflect your brand and engage with others • For your channel URL, choose a username ORGANIC
  13. 13. GROWTH - ORGANIC • Update your channel Title • Write a channel description • Add channel Tags • Add a link to your website
  14. 14. GROWTH - ORGANIC • Ideas for coming up with videos • Upload recordings of presentations you’ve given, to demonstrate authority and public speaking skills • Share slides from presentations that weren’t recorded
  15. 15. GROWTH - ORGANIC • Create short videos giving valuable tips that are of interest to your clients and prospects to show off your expertise • Conduct and interview with an expert • Turn your podcasts into videos, to expand your reach
  16. 16. GROWTH - ORGANIC • Videos that are funny, weird and useful always work • Use URL in your description of every video to drive traffic to your website, use URL shortener to track • Use keywords in Title, Description and Tags
  17. 17. GROWTH - ORGANIC • Identify trending topics related to your brand/product and create videos related to those topics • Choose the best thumbnail for your video • Create playlists - group similar videos
  18. 18. GROWTH - ORGANIC • Promote your videos - Social Media, Emails, Embed on your website • Keep your videos as short as possible (10 mins unless necessary) • Share your social media links
  19. 19. GROWTH - ORGANIC • Engage with people through comments • Add annotations to your videos • Make your videos informational by using right words in the Title and Description like “ How to” , “ What is”, ”Comparison”, “V/S”, “Reviews”
  20. 20. GROWTH - AD’S Types of Ad’s • In-Stream • Your video will auto play as a preview for the users chosen video for at least 5 seconds • Pay if the user watches for 30+ seconds or until the end of the video
  21. 21. GROWTH - AD’S • In-Search • Your video will appear as a sponsored search result on YouTube • Create a text to accompany the video thumbnail • Pay when user clicks to watch • You can choose whether you would like to send the user to the video Watch page or Channel page
  22. 22. GROWTH - AD’S • In-Display • Your video ad will either display on the right hand side of the page as a suggested video or as an overlay on top of the users current video • You can also choose to upload a display ad to accompany the In-Display option. Both the 300x250 large rectangle and 300x600 small banner sizes are available • Pay when users click to watch
  23. 23. ADVANCED SETTINGS • Ad Schedule - Start and end dates. You also have the option here to modify your flights to show during certain times of the day or days of the week.
  24. 24. ADVANCED SETTINGS • Ad Rotation - Adwords gives you the option to modify your settings to garner more views or more conversions. Going the “views” route will split your ad impressions automatically based on when visitors are most likely to watch.
  25. 25. ADVANCED SETTINGS • Frequency Cap - If your audience is very finite, you might not want to overdo it by inundating them with your video. You can limit the daily ad impressions by user here. I typically place a cap of 5-8 impressions per day.
  26. 26. ADVANCED SETTINGS • Device - If your audience is very finite, you might not want to overdo it by inundating them with your video. You can limit the daily ad impressions by user here. I typically place a cap of 5-8 impressions per day.
  27. 27. TARGETING - VIDEO AD’S • Demographics - Select relevant ages and gender • Topics - This method of targeting allows advertisers to pick and choose topic categories with which their ad content aligns. For instance choosing the “Gardening & Landscaping” topic will allow your ad to show before or near other gardening videos.
  28. 28. TARGETING - VIDEO AD’S • Interests - Interest targeting shows ads to individuals who have shown an interest in a particular category. For example, selection of the “Blues Fans” interest will allow your ad to show to those who have watch other blues music videos previously. • Placements - This targeting allows advertiser to get very specific with where their ads should appear outside of YouTube. If you only want your ad to show on
  29. 29. TARGETING -created a list/audience for VIDEO AD’S • Re-marketing lists - If you have a remarketing campaign within Google Adwords, you can choose to only show your video ad to those who have already been to your website. • Display network keywords - Similar to topics and interests, display keywords help advertisers limit their impressions to a set of similar content based on keyword. While Topics and Interest targeting is managed with predefined categories, keyword targeting is much more open ended. If you use this targeting option, carefully list words and phrases that match up with your
  30. 30. TARGETING - VIDEO AD’S • YouTube search keywords - Add a full list of keywords for your campaign. These are the keywords the audience will search with when seeking video content similar to yours. Add as many keywords as you like, and consider using the YouTube keyword tool to construct a decent list.
  31. 31. HELP IN SEO • Embed your YouTube videos into your website. (Users tend to spend more time on websites with videos when compared to a web page having only text or image content) • Use an XML video sitemap
  32. 32. HELP IN SEO • Markup your embedded YouTube videos with rich snippets using “Video schema markup” or “Data highlighter(webmaster tools)” • The search results with videos thumbnails have a 41% better click through rate than the text search results
  33. 33. RESOURCES •A step by step guide to grow your business by youtube (For both Organic and Ads). ntent/untrusted_dlcp/ video/images/pdf/youtube-advertiserplaybook.pdf • For YouTube video Ad’s 101?hl=en&ref_topic=30072
  34. 34. “Thank You” Please return the filled feedback forms, a big smile for the camera, also have a wonderful evening.