Three Pillars of the Plan to Win Brand direction Freedom within a framework Measurable milestones More customers More often More brand loyalty More profitable best ingredients, strict standards, and proven preparation procedures value is defined as the total experience you receive for what you pay, and at McDonald’s, the total experience includes great food, friendly folks, a clean environment, as well as quick and accurate service.
each support the weight of McDonald’s equally. For one to prosper, we each must prosper. SCM starts from procuring raw materials, converting them efficiently into finished products and despatching them to the final destinations.
Cold chain refers vto the procurement warehousing transportation and retailing under controlled temp.
15 bulk cooling centres , is equipped with modern measuring and testing equipment , nearer to farmers farms, chilled immediately to two degrees Celsius to stop bacterial growth and preserve freshness. From this point onwards, until just before the burger is actually served in a McDonald’s restaurant hundreds of kilometers away, the temperature is never allowed to increase, . When the refrigerated milk arrives at the Dynamix plant at Baramati, the milk in every single tanker is thoroughly tested and rejected if found sub-standard, adulterated or contaminated. The sophisticated testing lab can check fat content with an accuracy of 0.1 per cent.
lettuce could only be grown during the winter months but with McDonald's expertise in the area of agriculture provided assistance in the selection of high quality seeds, exposed the farms to advanced drip-irrigation technology, and helped develop a refrigerated transportation system allowing a small agri-business in Maharashtra to provide fresh, high-quality lettuce to McDonald's urban restaurant locations . pre-cooling room to remove field heat, a large cold room and a refrigerated van for transportation where the temperature and the relative humidity of the crop is maintained between 1º C and 4º C and 95% respectively. Vegetables are moved into the pre-cooling room within half an hour of harvesting. The pre-cooling room ensures rapid vacuum cooling to 2º C within 90 minutes
Capability to produce frozen foods at temperature as low as -35 Degree Cel. to retain total freshness. Hi-tech refrigeration plants is to ensure that the frozen food retains it freshness for a long time and the 'cold chain' is maintained. keeping cultural sensitivities in mind, both processing lines are absolutely segregated and utmost care is taken to ensure that the vegetable products do not mix with the non-vegetarian products.
The DCs have focused all their resources to meet McDonald's expectation of 'Cold, Clean, and On-Time Delivery' and plays a very vital role in maintaining the integrity of the products throughout the entire 'cold chain'. the DC receives items from different parts of the country. These items are stored in rooms with different temperature zones and are finally dispatched to the McDonald's restaurants on the basis of their requirements. Ramco Systems pdt “Marshal” ERP Implementation-order processing, order fulfillment, shipping, invoicing
As the ingredients move from farms to processing plants to the restaurant, McDonald's Quality Inspection Programme (QIP) carries out quality checks at over 20 different points in the Cold Chain system. Setting up of the Cold Chain has also enabled it to cut down on operational wastage. HACCP emphasizes prevention within its suppliers' facility and restaurants rather than detection through inspection of illness or presence of microbiological data. The HACCP verification is done at least twice in a year and certified.
About 90% of the company's 5,155 domestic stores are franchised . First, automatic delivery of raw materials cuts out a lot of the "back-of-store" activities letting store operators focus more on sales and customer service. the vertically integrated supply chain lets Domino's leverage the purchasing power of thousands of company-owned and franchised stores nationwide which can help keep down food costs
has a supply chain in a limited number of its international markets; During 2007, Domino's international segment generated revenues of $126.9 million, of which approximately 52% resulted from the collection of franchise royalties and fees, accounting for 93% of the segment's $57.2 million in operating income
Commissary processed the wheat and prepared the pizza dough. The pizza dough and other items prepared in commissaries were then sent to the retail outlets again in refrigerated trucks. The temperature inside the truck was fixed based on the distance between the retail outlets and the commissaries. This was to set the dough at a particular level when it reached the outlets. The retail outlets had to use up the processed dough within three days of delivery. If they failed to do so for some reason the entire quantity was discarded.
Setting up of the Cold Chain has also enabled it to cut down on operational wastage
World’s largest growing food
Industrial growth is 40% a year.
The organized pizza market in
worth about Rs.675 crore.
Foreign investments are worth
total investment in
It started as a drive-in-restaurant
In 1966, McDonald’s was listed on
New York Stock Exchange.
In June 1967, McDonald’s opened
restaurant outside U.S in Canada.
In 1996, McDonald’s entered India
McDonald’s System – the World’s Best QSR
World Market Leader in the QSR
(Quick Service Restaurant)
Franchise System (75%)
System employees: 1.6 million
Customers Per Day: 58 million
QSC&V: Quality, Service,
Cleanliness and Value
Plan To Win -> Successful
McDonald’s Supply chain is based on
the three-legged stool concept :
Company – Franchisees – Suppliers
100 sales items in the restaurant
400 SKUs in the warehouse
200 restaurants per DC (~180 DCs
Delivery frequency: ~3/wk, higher in
2-3 stops per route
Exclusive distributors (3PL)
Strong quality focus (Cold Chain,
McDonald’s took 4 years
around Rs 450 crores to set
the food supply chain even
before opening its 1st
McD India has pioneered
cold chain management
1. Dynamix Dairy
Industries (Supplier of
Fully automatic international
standard processing facility.
Network of milk collection centres
equipped with bulk coolers.
Dedicated quality program.
Dedicated R&D centre
2. Trikaya Agriculture
(Supplier of Iceberg
Specialized nursery with a team of
Drip and sprinkler irrigation in
raised farm beds with fertilizer
The pack house, pre-cooling and
cold room are located at the farms
itself to ensure no delay.
3) Vista Processed Foods Pvt.
(Supplier of Chicken and
World class infrastructure
and support services.
Separate processing lines for
chicken and vegetable
Hi-tech refrigeration plants
for manufacture of frozen
food at temperatures as low
as -35 C.⁰
Specialized in providing
recording and reporting
Dry and cold storage
maintained at 22⁰ C
Cheese Dynamix Dairy Industries Ltd., Pune
Dehydrated onions Jain Foods, Jalgaon
Iceberg lettuce Trikaya Agriculture, Pune
Chicken patty Vista Foods, Taloja
Veg. Patty, Veg. Nuggets, Pie’s Kitran Foods, Taloja
Chicken (dressed) Riverdale, Talegaon
Buns Cremica Industries, Phillaur
Eggless mayonnaise Quaker Cremica Pvt. Ltd., Phillaur
Sesame seeds Ghaziabad
Fish fillet patties Amalgam Foods Ltd., Kochi.
Vegetable for the patties
Finns Frozen Foods, Nasik and Jain
Mutton and Mutton Patties Al Kabeer, Hyderabad
Quality Inspection Programme
carried out in the Cold Chain
Hazard Analysis Critical Control
Based on HACCP guidelines,
points and critical control points
McDonald's major food
Founded in 1965 by Tom
Second-largest Pizza chain in the
about 8,500 corporate and
franchised stores in 55 countries.
Domino's Pizza outlet in India
Close to 274 outlets in 55 cities of
“ Exceptional people on a
mission to be
the best pizza delivery company
'Think global and act local’
Fun, happiness and
Indian operations are ranked
for the past 3 years.
Delivers an average of 1 million
Over the last 2 years, they opened
in 15 new cities.
The company operates in three
1. Domestic stores
2. Domestic supply chain
1. Domestic Stores
uses its company-owned stores
as a testing ground for new
products and technologies which
may then be passed onto
generates income from company-
owned stores in the form of store
2. Domestic Supply Chain
Vertically integrated supply
automatic delivery of raw
materials cuts out a lot of the
"back of-store" activities.
consists of 3,469
stores outside the United
operates six supply chain
which manufacture dough
distribute food and
1. Procurement of raw
Raw materials like wheat, baby corn,
tomatoes and spices are got, out of
which wheat was bought in from
jalandhar and then sent to the
commissaries in refrigerated trucks.
4 commissaries (Regional Centralized
Pizza dough processed from the
wheat is then sent to the retail
outlets again in refrigerated
Logistics requirement for sending
foods, at a temperature of ₋18 C⁰
refrigerated trucks in which food
at a temperature range of
between 1 to
3. Retail Outlets
1. Regular stores
2. Super stores : High
traffic, More counters
3. Express stores : those
where people were
expected to walk in and
order rather than ask
for home delivery.
Wheat Jalandhar (Punjab)
Cheese Karnal, Haryana
Tomatoes Bhubaneshwar, Orissa
Spice South India
Baby Corn Nepal
Exotic Vegetables Sri Lanka
one of the flagship brands of Yum!
Frank and Dan Carney opened
12,500 restaurants across 91
Indian outlet opened in June 1996
147 restaurants across 36 cities in
“We want to satisfy our
offering them the best”
Maintenance, Product quality
Cremica Group (Buns)
Meat market : Chicken
Vegetable market :
Potatoes from Australia
Snowman Frozen Foods provides cold
16 warehouses and 110 trucks
Equipped with Carrier and Thermo
King transport temperature control
Cold storage capacity is between 100
tonnes and 1,200 tonnes.
largest customer data
Profile and segment customer
Track phone orders & online
Predict the success of a
Simplified data management
Fast Food industry in India is growing
at a fast rate. From the study done
among the 3 fast food services –
McDonalds, Dominos and Pizza hut,
we can clearly come to the conclusion
that McD with its superior supply
chain management (cold chain) is
able to balance between its quality
The setting up of cold chain has
enabled it to cut down on its