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Ultimate Google Local Service Ads Summer 2019 Workshop


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Have you noticed Google is changing local search and giving a big advantage to local businesses? They've done so with the introduction of Google Local Services. Local Services ads help your business connect with people who search on Google for the services you offer. These new ads appear at the very top of Google on desktop and mobile, and will only show up for the customers in your area, so you can keep your calendar full with high-quality prospects.

Tune in to hear our Google Ads expert, Meg Robinson, share how your local business can get started with Google Local Service Ads. Meg will walk through everything you need to know about Google's new ad option and how it can be a game changer for your local business.

This free workshop covers:

1) What Google Local Service Ads are & why they matter

2) The process of applying to get started

3) Real-world client results from 400+ Local Service Ad accounts launched this year

4) How to manage your leads

5) What to do to dispute any "bad leads" so you don't have to pay

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Ultimate Google Local Service Ads Summer 2019 Workshop

  1. 1. Ultimate Google Local Service Ads Workshop Meg Robinson Director of Advertising Surefire Local
  2. 2. 2 Surefire Local offers businesses a marketing technology platform that gives YOU a complete view of how your marketing efforts are performing, and helps you maximize Return on Investment, leads and new business.
  3. 3. Is to make you successful in your business with the best all-in-one marketing platform that puts you in the driver seat to control your online business presence. Our Mission
  4. 4. A Few Quick Reminders You will receive a recording of this webinar. Please check your spam folder for emails from You can ask questions at any point by using the questions/chat box or emailing
  5. 5. We’re giving away 2 Google Home Mini smart speakers today!
  6. 6. 6 Meg Robinson Director of Advertising Surefire Local
  7. 7. m What are Google Local Service Ads
  8. 8. How do businesses get onto Google? Google My Business ● Free product ● Limited features ● Offers a presence on maps Google Ads ● Paid platform ● Promoted listings ● Any business can join Google Local Service Ads ● Paid platform ● PPL (Pay Per Lead) ● Only verified businesses NEW! Organic Search ● Free product ● Very competitive ● Takes time to gain visibility
  9. 9. 9 Local Service Ads Have Changed Google Search Search Ads Google Ads Local SEO Directory Listings, Online Reviews Organic SEO Website, SEO, Content BEFORE
  10. 10. 10 Search Ads Google Ads Local Service Ads Google LSAs Organic SEO / Paid Local Directory Listings, Online Reviews, Website, SEO, Content Local Service Ads Have Changed Google Search NOW ON DESKTOP
  11. 11. At the very top are Google LSA Ads and Google Ads Followed by Google Map listings for local businesses With organic search results found at the bottom NOW ON MOBILE Local Service Ads Have Changed Google Search
  12. 12. “Hey, Alexa Siri Google… I need a plumber” VOICE SEARCH IS GROWING And Google responds with Google Guaranteed providers first in spoken results.NOW ON VOICE Local Service Ads Have Changed Google Search
  13. 13. m Why Should You Participate?
  14. 14. Why Is Google Guaranteed Valuable? INSTANT RESULTS Compare professionals at a glance, connecting with the ones you choose. EASE AND CONVENIENCE Everything you need to hire a professional is organized in one place. TRUST Pros are prescreened, backed by the Google guarantee and real customer reviews. Local Services ads help consumers quickly and easily discover, connect with, and hire service professionals with complete confidence.
  15. 15. What’s in it for service providers?
  16. 16. m What Does it Take to Get Started?
  17. 17. Becoming a Google Guaranteed Service Provider 5 Requestreview s To go live,you need atleastone custom er review 4 Pass a background check Depending on yourtype ofbusiness,you subm itbusiness entity,ow ner,field w orker data 3 Subm itlicense and insurance Google has a team ofreview ers w ho look at yourdocum ents and approve orfailthem Create yourprofile Google requires a lotofbackground inform ation aboutyourbusiness sim ply to create yourads dashboard. 21 Are GLSA available in yourregion N otallservice types are available in every region.
  18. 18. What Your Ads Say About Your Business
  19. 19. m How Do I Manage Leads?
  20. 20. Your Leads Dashboard
  21. 21. See full lead information - even listen to the call - and track results
  22. 22. Pay for 1 lead, even if they call multiple times
  23. 23. How is Ranking Decided for Local Service Ads? ProximityRelevanceResponsivenessRatings
  24. 24. Roofing Contractor Case Study Completed 16 appointments in first month. Cost per lead: $32 | Cost per Appointment: $44 Roof Repair / Inspection Roofing Installations7 4 Gutter Installation4 Unknown 1
  25. 25. m What’s Your Strategy?
  26. 26. Google Ads... Local Service Ads… Both!
  27. 27. Google LSA Verticals Are Going Nationwide! ● Appliance repair ● Carpet Cleaning ● Electrician ● Garage Door ● House Cleaning ● HVAC ● Lawn Care ● Locksmith ● Moving Company ● Pest Control ● Plumber ● Roofing ● Water Damage Restoration ● Window Cleaning
  28. 28. Surefire Local Knows Google Local Services Ongoing tips for improving your visibility based on Google recommendations Relationships with background check companies to facilitate process Close relationship with Google team to expedite processes Over 700 Google Local Service accounts under management for Roofing, HVAC, Windows, Plumbing and more
  29. 29. Schedule a call with Surefire Local to get a free analysis of your digital presence and a brief demo of an all-in-one marketing solution Want to learn more? Call/Email: 571-327-3391 | Let’s meet on Wednesday Let’s meet on Thursday Let’s meet next week
  30. 30. “Hey Google, who are the two lucky winners of today’s Google Home Mini giveaway?”
  31. 31. 31 (571) 327-3391 Thank You! Such a pleasure to work with. The knowledge and experience they have is amazing. We have worked with Surefire Local for over 8 years. Our experience with their team has been nothing less than excellent!