1. Talk to Yelp
for Tips on Managing
Your Free Business
Page

2. 2
We are
● Making Customers
Successful in Digital
Marketing for over 9 years
● Tysons, VA is our home
● Specialize in Local Marketing
● 1,260+ Customers
● Only Cloud Powered Digital
Marketing
5-time honoree

3. 3
Create the best local marketing technology software and
services that our customers LOVE and rely on every day
because it makes their lives easier when it comes to managing
their digital marketing
Our
Mission

4. 4
QUICK REMINDERS
You can reach our team at any point by
emailing marketing@surefirelocal.com
or using the questions box
You’ll receive a recording of this
webinar on Monday of next week!
Please check your spam folder for
emails from Surefirelocal.com

5. 5
“One lucky attendee is
going to win a free
Google Home Hub!”
Winner announced at the end of today’s webinar!
Hey Google, what’s today’s giveaway?

6. Y O U R B U S I N E S S O N Y E L P
Get noticed. Grow faster.

7. Director of Local Business Outreach
DARNELL@YELP.COM
DARNELL H.HEADSHOT HERE

8. BIZ.YELP.COM
FOR BUSINESS OWNERS
A G E N D A /
C O N S U M E R
B E H A V I O R
P H O T O
U P L O A D S
R E V I E W
R E S P O N S E
C O N S U M E R
B E H A V I O R
P H O T O
U P L O A D S
R E V I E W
R E S P O N S E
P R O F I L E
C O M P L E T E N E S S
P R O F I L E
C O M P L E T E N E S S

9. BIZ.YELP.COM
FOR BUSINESS OWNERS
C O N S U M E R
BEHAVIOR
The way consumers search for products, services and experiences
changes as technology evolves.
/
BIZ.YELP.COM

10. FOR BUSINESS OWNERS
DRIVER
REVIEWS
DRIVER
REVIEWS
REVIEWS /
PRODUCT
REVIEWS
PRODUCT
REVIEWS
MOVIE
REVIEWS
MOVIE
REVIEWS
RECIPE
REVIEWS
RECIPE
REVIEWS

12. “If traditional advertising is a
megaphone that enables businesses
to shout and see who’s listening,
review sites are tractor beams that
pull consumers toward local
businesses precisely when they’re
actively looking to spend money.”
- Forbes
Cappoccia, C. (April, 2018). Online Reviews Are The Best Thing That Ever Happened To Small
Businesses. Retrieved from www.Forbes.com

13. “Three in four people who use their
smartphones to search for something nearby
end up visiting a local business within a day.”
- Forbes
Cappoccia, C. (April, 2018). Online Reviews Are The Best Thing That Ever Happened To
Small Businesses. Retrieved from www.Forbes.com
“Three in four people who use their
smartphones to search for something nearby
end up visiting a local business within a day.”
- Forbes

14. BIZ.YELP.COM
77% of consumers searching online for
home services turn to review sites
*According to Nielsen, 2016
*

15. FOR BUSINESS OWNERS
49%
OF USERS
Earn 100K+ annually
65%
OF USERS
Over the age of 35
84%
OF USERS
Have a college degree

16. C L A I M Y O U R B U S I N E S S /
Get noticed. Grow faster.
biz.yelp.com

17. B U S I N E S S O W N E R S A P P /
Yelp for Business Owners in the palm of your hand.
C O M P L E T E
P R O F I L E
T R A C K
E N G A G E M E N T
R E S P O N D T O
R E V I E W S
M A N A G E
R E P U T A T I O N

18. BIZ.YELP.COM
Q2, 2017FOR BUSINESS OWNERS
$8000
The average increase in annual
revenue generated after
claiming.

19. BIZ.YELP.COM
FOR BUSINESS OWNERS
C O M P L E T E
YOUR BUSINESS PAGE
Business pages with complete profiles see 4X more user views
and 5X more customer leads per month.
/
BIZ.YELP.COM

20. BIZ.YELP.COM
FOR BUSINESS OWNERS

21. FOR BUSINESS OWNERS
B A S I C I N F O /
N A M E A D D R E S S P H O N E C A T E G O R I E S A T T R I B U T E SW E B S I T E

22. FOR BUSINESS OWNERS
H O U R S /
O P E N / C L O S E D T E M P C L O S E D P E R M C L O S E D S P E C I A L H O U R S

23. FOR BUSINESS OWNERS
F U R T H E R I N F O /
S P E C I A L T I E S H I S T O R Y M E E T T H E O W N E R B I Z R E C S

24. BIZ.YELP.COM
FOR BUSINESS OWNERS
1. Visit biz.yelp.com
2. Go to the ‘lnbox’ section
3. Go to ‘Settings’
4. Select ‘Enabled’
5. Respond within a day to get 4X more
leads
BONUS: SET UP REQUEST A QUOTE /

25. BIZ.YELP.COM
FOR BUSINESS OWNERS
BONUS: SET UP REQUEST A QUOTE /

26. BIZ.YELP.COM
FOR BUSINESS OWNERS
A C T I O N I T E M S /
H O U R S S P E C I A L T I E S
H I S T O R Y M E E T T H E O W N E R R E C O M M E N D A T I O N S
B A S I C I N F O R M A T I O N
M E E T T H E O W N E R
H O U R S
R E C O M M E N D A T I O N S
B A S I C I N F O R M A T I O N
H I S T O R Y
S P E C I A L T I E S
M E E T T H E O W N E RH I S T O R Y
S P E C I A L T I E SH O U R SB A S I C I N F O R M A T I O N

27. 27
Schedule a call for a free consultation on your
online presence and a website analysis.
Tuesday Thursday Email me to
schedule a call
Want to learn more?
Email marketing@surefirelocal.com
Call 571.327.3391

28. BIZ.YELP.COM
FOR BUSINESS OWNERS
U P L O A D
PHOTOS
/
Business pages with 10 or more photos see 12X more customer
leads per month.
BIZ.YELP.COM

29. BIZ.YELP.COM
FOR BUSINESS OWNERS

30. FOR BUSINESS OWNERS
E X T E R I O R S E R V I C E
S P E C I A L T I E S D E T A I L S O W N E R
T E A M

31. BIZ.YELP.COM
FOR BUSINESS OWNERS
A C T I O N I T E M S /
F L A G U P D A T EU P L O A D / C A P T I O NU P L O A D / C A P T I O N F L A G U P D A T E

32. BIZ.YELP.COM
Q2, 2017FOR BUSINESS OWNERS
R E S P O N D
TO REVIEWS
53% of consumers expect to receive a review response and
businesses that respond see a 10% upgrade in star rating on Yelp.
/
BIZ.YELP.COM

33. FOR BUSINESS OWNERS
C R I T I C A L /
02/01/
I N A C C U R A T EL E G I T I M A T E
03/
R A N T
D I R E C T M E S S A G EP U B L I C C O M M E N TP U B L I C C O M M E N T

34. FOR BUSINESS OWNERS
P O S I T I V E /
01/
S O M E T H I N G
T O A D D
02/
N O T H I N G
T O A D D
D I R E C T M E S S A G EP U B L I C C O M M E N T

36. BIZ.YELP.COM
FOR BUSINESS OWNERS
T A K E A M I N U T E
A C T I O N I T E M S /
T A K E T H E H I G H R O A DT A K E T H E H I G H R O A D T A K E C O M F O R TT A K E A M I N U T ET A K E A M I N U T E T A K E C O M F O R T

37. BIZ.YELP.COM
FOR BUSINESS OWNERS
SUMMARY
/
BIZ.YELP.COM

38. FOR BUSINESS OWNERS
01B A S I C I N F O H O U R S S P E C I A L T I E S P H O T O / B I O B I Z R E C SH I S T O R Y
C O M P L E T E Y O U R B I Z P A G E /

39. FOR BUSINESS OWNERS
02U P L O A D / C A P T I O N F L A G U P D A T E
U P L O A D P H O T O S /

40. FOR BUSINESS OWNERS
03
R E S P O N D T O R E V I E W S /
P U B L I C C O M M E N T D I R E C T M E S S A G E

41. H E L P
IS HERE
/
bizoutreach@yelp.com @yelpforbusiness yelpblog.com/section/business

42. FOR BUSINESS OWNERS
If you want to see what Yelp Ads can do for
your business, we’ll give you up to $900 in
bonus ads to help you get started.
Use the promo code Q418LOCALBOOST
when you sign up at biz.yelp.com/ads.
This offer expires soon.

43. 43
Schedule a call for a free consultation on your
online presence and a website analysis.
Tuesday Thursday Email me to
schedule a call
Want to learn more?
Email marketing@surefirelocal.com
Call 571.327.3391

44. 44
Hey Google, who is today’s lucky winner?
The winner of the Google
Home Hub is...
Q&A

45. 45
HARDWORKING MARKETING
FOR HARDWORKING PEOPLE
visit SurefireLocal.com email marketing@surefirelocal.com Call 571.327.3391
Thank you!