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Local Leads with Google My Business & Maps | Google Masterclass Series by Surefire Local

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Find out how to improve your business's online presence on Google Maps through the exciting new capabilities of Google My Business, your free and easy-to-use homepage profile on Google.

About Google Masterclass Series...
Our inaugural Google Masterclass Series brings together hundreds of home services businesses for a free one-day online workshop with 4 sessions. In these sessions, you will learn how Google has become the biggest social network and what that means for your business, the important search signals that Google looks for on your website, how to appear on Google Maps in your service area, and exciting new Google Ads features that will help you get more qualified leads.

If you would like to learn more and get an analysis of your online presence and website performance, reach out to our team by calling 571.327.3391 or emailing marketing@surefirelocal.com!

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Local Leads with Google My Business & Maps | Google Masterclass Series by Surefire Local

  1. 1. Google Masterclass Series Local Leads with Google My Business & Maps
  2. 2. 2 2 2 Welcome to the Google Masterclass Series! Four Can’t Miss Webinars...In One Day! ❏ 11 AM - Google - The Big Social Network ❏ 12 PM - Your Website in Google’s Eyes ❏ 1 PM - Dominate Results with Google Ads ❏ 2 PM - Local Leads with Google Maps The Future of Contractor Marketing on Google
  3. 3. 3 We are ● Making customers successful in digital marketing for over 9 years ● Tysons, VA is our home ● Specialize in Local Marketing ● 1,260+ customers ● Only Cloud Powered Digital Marketing 5-time honoree
  4. 4. 4 Create the best local marketing technology software and services that our customers LOVE and rely on every day because it makes their lives easier when it comes to managing their digital marketing Our Mission
  5. 5. 5 QUICK REMINDERS You can reach our team at any point by emailing marketing@surefirelocal.com or using the questions box You’ll receive a recording of this webinar on Monday of next week! Please check your spam folder for emails from Surefirelocal.com
  6. 6. 6 You’ve earned 1 ticket by attending this session! We’ll announce the winner of today’s Google Home Hub at the end of this session
  7. 7. 7 Jeff White Director of Customer Success Google My Business Expert Today’s Speaker
  8. 8. 8 Getting the most from today’s talk ● How Google works ● How Google My Business (GMB) fits in the Google ecosystem ● How to beat your competitors using GMB ● What’s next? The future of search (psst...it’s already here)
  9. 9. 9 How Google Works
  10. 10. 10 How Google Works
  11. 11. 11 Did You Know...Most Searches Are: ● Mobile ● Local Intent ● Growing ● Therefore Google really, really likes YOU -- local businesses
  12. 12. 12 What Does Google Want? ● A good experience for Google’s customers ● Quality ● Speed ● Mobile
  13. 13. 13 The New Search = Off Site Conversion! Less Organic Clicks More No-Click Searches
  14. 14. 14 Google is providing the answers directly in Google search results...instead of sending people to other sites
  15. 15. 15 Google is providing the answers directly in Google search results...instead of sending people to other sites
  16. 16. 16 Google is providing the answers directly in Google search results...instead of sending people to other sites
  17. 17. 17 Google is providing the answers directly in Google search results...instead of sending people to other sites
  18. 18. 18 Google is providing the answers directly in Google search results...instead of sending people to other sites
  19. 19. 19 What this means is homeowners don’t have to click to your website to learn what they (immediately) need about your business.
  20. 20. 20 Instead, Google will provide them just about everything they need to know about you directly in a search result
  21. 21. 21 But Google has to get this information from somewhere… AND be able to trust that information is correct
  22. 22. 22 Enter the holy grail of your online presence
  23. 23. 23 Google My Business & Maps
  24. 24. 24 Google My Business is your business’s “Digital Anchor”
  25. 25. 25 Google’s Ecosystem
  26. 26. 26 Control what information a potential customer sees when they search for your business on Google Search and Maps
  27. 27. 27 Google My Business as a Competitive Advantage
  28. 28. 28 28 28 of Local Businesses HAVE NOT CLAIMED Their Google My Business Listing 56%
  29. 29. 29 What Does Google Want? ● A good experience for Google’s customers ● Quality ● Speed ● Mobile
  30. 30. 30 1. Posts 2. Video 3. Messaging 3 New Tools You Can Start Using Today
  31. 31. 31 SurefireLocal.com Google Post
  32. 32. 32 1. Add Picture 2. Add Message 3. Add Link 4. Choose Button Type Google Post
  33. 33. 33 Google Post
  34. 34. 34 Google Post ● Get FREE views ● Important content, promotions, events
  35. 35. 35 Google Post’s Newest Feature Add Promo / Coupons!
  36. 36. 36 SurefireLocal.com Google Post’s Newest Feature Call Now option!
  37. 37. 37 Google Post’s Newest Feature Add Video!
  38. 38. 38 Messaging
  39. 39. 39 ● Mobile only ● Google measures & reports how quickly you respond! Messaging
  40. 40. 40 ● Google says Hi ● Business says Hi ○ Customize your opening message ● Begin text conversation Messaging
  41. 41. 41 Messaging
  42. 42. 42 What’s Next? The Future of Search
  43. 43. 43 ● Google’s Not Done ● GMB as a Social Site? Yup. ● Search Results Page = Home Page ● Search Results Page = Transactional Page ● Voice Search What’s Next?
  44. 44. 44 What’s Next?
  45. 45. 45 What’s Next?
  46. 46. 46 ● Book appointments right from GMB What’s Next?
  47. 47. 47 It’s not about JUST your website anymore Digital Footprint = ● Website ● Social sites & activity ● Directory listings ● Reviews ○ Quantity ○ Quality ○ Consistency Your Business Has a Digital Footprint
  48. 48. 48 Filling your lead funnel is increasingly about off site vs on site Google My Business is a critical tool in your marketing toolbox You need a business partner to help navigate the ever-changing digital channel
  49. 49. 49 Manage Your Entire Digital Footprint in One Place
  50. 50. 50 Manage Your Entire Digital Footprint in One Place
  51. 51. 51 Manage Your Entire Digital Footprint in One Place
  52. 52. 52 Schedule a call for a free consultation on your online presence and a website analysis. Tuesday Thursday Email me to schedule a call On the call, we’ll show you how to claim your $50 in Google Ads credit!
  53. 53. 53 Hey Google, who is today’s lucky winner? The winner of the Google Home Hub is... Q&A
  54. 54. 54 54 54 Thank You for Attending Surefire’s Google Masterclass Series! Four Can’t Miss Webinars...In One Day! ❏ 11 AM - Google - The Big Social Network ❏ 12 PM - Your Website in Google’s Eyes ❏ 1 PM - Dominate Results with Google Ads ❏ 2 PM - Local Leads with Google Maps The Future of Contractor Marketing on Google
  55. 55. 55 HARDWORKING MARKETING FOR HARDWORKING PEOPLE visit SurefireLocal.com email marketing@surefirelocal.com Call 571.327.3391 Thank you!

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