Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Join the Conversation About Your Business on Nextdoor [Home Contractor's Ultimate Social Media Academy]

190 views

Published on

Homeowners in your service area are using Nextdoor to recommend home services contractors to their neighbors...have you been recommended? We'll show you how to join the conversation about your business and become a Nextdoor favorite.

What is the Ultimate Social Media Marketing Academy all about?

Join us for an end-of-the-year webinar series about how contractors are successfully using Facebook, Nextdoor, Houzz, YouTube and (surprise) Google!

Our Ultimate Social Media Marketing Academy will bring together hundreds of home contracting businesses for a free online workshop with 4 sessions. You helped us identify the most-talked-about social media marketing platforms in 2018. Our in-house gurus have heard your questions and will be diving into ideas, training and secrets on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.

Over the last year, we've held 81 educational seminars with industry thought-leaders and partners to share actionable ideas on marketing and business growth. We're humbled to have been able to share valuable information with over 10,000 home improvement contractors across the country. We've learned a lot from all of you...namely the biggest marketing challenges that contractors like you face. We're really looking forward to sharing solutions that can help you turn these challenges into successes.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Join the Conversation About Your Business on Nextdoor [Home Contractor's Ultimate Social Media Academy]

  1. 1. Join the Conversation About Your Business on Nextdoor THE HOME CONTRACTOR’S ULTIMATE SOCIAL MEDIA MARKETING ACADEMY
  2. 2. 2 2 2 ❏ 12 PM | 11 Steps to Go From Facebook Likes to Leads Welcome to the Home Contractor’s Ultimate Social Media Marketing Academy! Four Can’t Miss Webinars...In One Day! ❏ 1 PM | Join the Conversation About Your Business on Nextdoor ❏ 2 PM | How to Rock Your Houzz Profile ❏ 3 PM | Google & YouTube - The Big Social Network
  3. 3. 3 This Is Us SHASHI BELLAMKONDA Chief Marketing Officer STEVE EASTLACK Marketing Manager JENNY SYLVERS Marketing Manager
  4. 4. 4 We are ● Making Customers Successful in Digital Marketing for over 9 years ● Tysons, VA is our home ● Specialize in Local Marketing ● 1,260+ Customers ● Only Cloud Powered Digital Marketing 5-time honoree
  5. 5. 5 Create the best local marketing technology software and services that our customers LOVE and rely on every day because it makes their lives easier when it comes to managing their digital marketing Our Mission
  6. 6. 6 QUICK REMINDERS You can reach our team at any point by emailing marketing@surefirelocal.com or using the questions box You’ll receive a recording of this webinar on Monday of next week! Please check your spam folder for emails from Surefirelocal.com
  7. 7. 7 You’ve earned 1 ticket by attending this session! Stick around for the other 2 sessions to increase your chances of winning the Google Home Hub! Winner will be announced at the end of the 4th & final session today!
  8. 8. Nextdoor Nextdoor is the private social network for the neighborhood
  9. 9. 9 Nextdoor is creating stronger, more connected neighborhoods Houston neighbors turn to Nextdoor as a lifeline in wake of Hurricane Harvey San Diego neighbor brings the local community together with innovative supper club Julia Roberts is reunited with her chocolate lab, Major thanks to Nextdoor neighbors
  10. 10. 10 Real people, real addresses, real impact Safe Real names and address verification; no public access Local Discrete neighborhood boundaries; map-based UI Valuable Recommendations, classifieds, events, crime/safety, and more
  11. 11. 11 Adopted by over 80% of U.S. neighborhoods launched neighborhoods 190,000+ of U.S. neighborhoods 87%
  12. 12. 12 Nextdoor’s community members are affluent, mobile-first, homeowners 100% Verified addresses 60% Female 100k HH income 72% Homeowners 80% Mobile +
  13. 13. 13 Nextdoor is a utility for the neighborhood Meet your neighbors Borrow a ladder Organize a block party Discover a handyman Receive an urgent alert Find your lost pet Neighborhood watch USEFUL ESSENTIAL
  14. 14. 14 Members love to recommend their favorite local service providers Classifieds 32% Recommendations 24% Free Items 8% Crime & Safety 10% News & Info 10% Lost & Found 9% Events 7%
  15. 15. 15 Recommendations are core to the Nextdoor experience of members have been influenced by a neighbor recommendation of all Nextdoor posts are neighbor recommendations of members have shared recommendations with neighbors 24% 67% 80%
  16. 16. 16 Nextdoor recently launched Neighborhood Favorites 2.7M Recommended businesses on Nextdoor
  17. 17. 17 LISTS OF TOP BUSINESSES HEART IN NAVIGATION LINK TO WINNERS LIST And made several improvements to increase the the prominence of Recommendations
  18. 18. 18 They created Business Pages to categorize these recommendations 50 recommended
  19. 19. 19 Business Pages allow businesses to tap into the neighborhood Build local reputation Be part of the neighborhood conversation Tap into the neighborhood Reach verified residents on the only social network for the neighborhood Access to a desirable audience Grow new business using trusted neighbor referrals
  20. 20. 20 Contractors are taking note of Nextdoor’s potential
  21. 21. 21 Create a presence for your business Business Page Inform members of the services you offer and ensure your page accurately reflects your message Grow your local reputation with each and every member recommendation you receive Read, respond and thank your neighbors for recommending your businessHello Neighbors - I really love this neighborhood and am very happy to be living here. Please say hello if you see me around. If you have any questions about the real estate market or just want to know what your house is worth, please be sure to contact me. Hope to see you around the neighborhood. Hello Neighbors - I really love this neighborhood and am very happy to be living here. Please say hello if you see me around. If you have any questions about the real estate market or just want to know what your house is worth, please be sure to contact me. Hope to see you around the neighborhood.
  22. 22. 22 Get your Business Page set up today Visit nextdoor.com/create-business, choose to claim as an “Individual” and click on “Continue” 1 Add your full name, phone number and address. Input your service in the “service category” field 2 Add a clear headshot and a warm greeting message and click “Continue” 3 1 2 3
  23. 23. 23 Build an effective Business Page with these handy tips Photo Choose a high res, 512x512 pixel headshot for your avatar Greeting message Add a greeting message that is both personable and approachable while including your professional qualifications. Don’t try to sell people anything. Just be honest and explain what makes you unique as a service provider. Address Include your company’s address Contact information Provide your phone number and website. Be sure to fill out each field as every customer has their own preferred method of communicationRecommendations Ask past and present clients to give you recommendations to build up your reputation. All recommendations are locally scoped and highlighted here Office hours Enter in your hours of availability Name Add your full name but no need to include your job title or anything else Hello Neighbors - I really love this neighborhood and am very happy to be living here. Please say hello if you see me around. If you have any questions about the real estate market or just want to know what your house is worth, please be sure to contact me. Hope to see you around the neighborhood.
  24. 24. 24 Ask your network to recommend you today Click on one of the 4 buttons to share your business’s Local Page Click on the “Email” button and select your email provider for a pre-populated email Click on the “Share” button and select where to post on FB in the drop-down menu Click on the “Twitter” button for a pre-populated Tweet to share to your Followers Click on the “Copy Link” button and share through to a channel of your choosing (e.g. text)
  25. 25. 25 Publicly thank people who recommend you on Nextdoor
  26. 26. 26 Promptly respond to any inquiries Business-related inquiries Neighbors may have questions about the local market, your services, or seek recommendations for other related services. Respond to all questions within 12 hours to ensure a great customer experience.
  27. 27. 27 Nextdoor is expanding their offerings to small businesses
  28. 28. 28 Introducing Offers, a new way to get the word out locally Raise your local profile by sharing offers with residents closest to your business Generate word of mouth with posts designed to spark conversation Drive new business from neighbors actively seeking local products & services
  29. 29. 29 Schedule a call for a free consultation on your online presence and an analysis of your website. FRIDAY MONDAY EMAIL ME TO SCHEDULE A CALL Want to learn more? Give us a call at 571.327.3391 or email marketing@surefirelocal.com END OF YEAR SPECIAL OFFER ● HALF OFF set up (this gets you a great website optimized for Google, mobile and voice search ● HALF OFF the first month
  30. 30. 30 30 30 COMING UP NEXT ❏ 2 PM | How to Rock Your Houzz Profile ❏ 3 PM | Google & YouTube - The Big Social Network

×