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How to Market Your Local Business After a Storm Event

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Hurricanes. Tornadoes. Hailstorms. Thunderstorms. To homeowners, these extreme weather events are a source of dread. For those in the home contractor industry, however, they mean more work.

With the potential influx of out-of-town contractors, it can be a challenge for a local company to help homeowners find you first. Each contractor is looking to help people by bringing their services to the table just like you. In this webinar, we've invited an expert from Hailpost to give some insight on how you can set yourself up for success in this sea of contractors.

In this online training, you'll learn:

- The three most impactful times to market after a storm event
- Five considerations to finding new prospective customers
- Why you should add direct mail to your marketing mix
- Other considerations and how to get started

Published in: Marketing
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How to Market Your Local Business After a Storm Event

  1. 1. How to Market Your Business During a Storm Event with
  2. 2. 2SurefireLocal.com Est. July 2011 in Tysons, Virginia Specialized in Home Services vertical 1500+ customers and 2500+ locations Named one of Inc. 5000’s Fastest Growing Private Companies 5 straight years One of 50 companies in North America with dedicated Google team as a Premier Partner; Yext Strategic Partner, Yelp Channel Partner 5-time honoree
  3. 3. 3SurefireLocal.com Is to make you successful in your business with the best all-in-one marketing platform that puts you in the driver seat to control your online business presence.
  4. 4. 4SurefireLocal.com You will receive a recording of this webinar. Please check your spam folder for emails from Surefirelocal.com You can reach our team at any point by emailing marketing@surefirelocal.com or using the questions/chat box
  5. 5. 5SurefireLocal.com
  6. 6. 6SurefireLocal.com 6SurefireLocal.com Today’s Speaker Luke Heffron Vice President of Strategic Business Development for ddk marketing and its subsidiary, HailPost
  7. 7. How To Effectively Market A Storm Event
  8. 8. Agenda
  9. 9. Agenda Five considerations to finding & winning prospects Why you should include direct mail Closing thoughts A storm hit your area. Now what?
  10. 10. Small business roots Big business results
  11. 11. A Storm Hit Your Area. Now what?
  12. 12. Keys to Any Successful Marketing Event What is the purpose of your contact? What is the best household to reach? What is the optimal timing? What is the best channel? What is the ideal offer?
  13. 13. The Best Households Intensity vs. Timing
  14. 14. Timing is Everything
  15. 15. 1 week 40% Storm Event Market Timing Door to Door Social Email Radio 6-8 months 30% Direct Mail Email 1 week plus 30% Direct Mail Email Social
  16. 16. The Sales Funnel Interest Consideration Decision What is the purpose of your message?
  17. 17. Does direct mail work?
  18. 18. Better response rates • For every 1,000 contacts, 43 more people will interact with your direct mail than your email.
  19. 19. Better response rates Easier to process • For every 1,000 contacts, 43 more people will interact with your direct mail than your email. • Studies show 20% less cognitive effort for direct mail.
  20. 20. Better response rates Easier to process The mail box is not full • For every 1,000 contacts, 43 more people will interact with your direct mail than your email. • Studies show 20% less cognitive effort for direct mail. • Strong direct mail campaigns get noticed.
  21. 21. Better response rates Easier to process The mail box is not full • For every 1,000 contacts, 43 more people will interact with your direct mail than your email. • Studies show 20% less cognitive effort for direct mail. • Strong direct mail campaigns get noticed. Works great with digital strategy • The Home Depot, Google Ads, Uber, MGM International
  22. 22. Integration of Digital and Direct Mail 45% Increase in response rate when direct mail paired with digital communications1 40% Higher recall/recognition of brands when email marketing is followed by direct mail2 28% Higher conversion rate when direct mail combined with digital ads4 25% Increase in consumer spending when businesses use both direct and email marketing3 Combining direct mail and digital yields greater returns than using just one approach.
  23. 23. Direct Mail Options Carrier RouteHousehold Specific Lower cost method of mailing to neighborhoods that share the same USPS code to aid delivery efficiency. More targeted approach to specific households based on specific data findings.
  24. 24. Planning Your Message
  25. 25. Improving Your Offer Incentive Free inspection A chance to win a $75 Starbucks card No obligation quote $50 for appointment scheduled
  26. 26. Closing Thoughts Set Mindset Create plan – quick hits, nurture Leverage available tools Take advantage of all mediums Review, learn, adjust lheffron@ddkmarketing.com
  27. 27. 27SurefireLocal.com Would you like to learn more about Surefire Local, HailPost, or both? Want to learn more? Call/Email: 571-327-3391 | marketing@surefirelocal.com Learn more about Surefire Local Learn more about HailPost Learn more about both or call / email now! 571-327-3391 marketing@surefirelocal.com
  28. 28. 28SurefireLocal.com
  29. 29. 29SurefireLocal.com Such a pleasure to work with. The knowledge and experience they have is amazing. We have worked with Surefire Local for over 8 years. Our experience with their team has been nothing less than excellent! SurefireLocal.com marketing@surefirelocal.com (571) 327-3391

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