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Google My Business Workshop for CE Dealers


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In this online training, explore how the top HVAC contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google, including Search & Maps.

You'll get hands-on training with the latest Google My Business features:  

- Control what information people see when they search for your business online
- Read & respond to reviews and share photos that represent your quality work
- View insights on how customers find your business online - from search keywords to devices used
- Publish relevant content using Posts & message in real-time with people who are searching for your business on Google

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Google My Business Workshop for CE Dealers

  1. 1. Google My Business Workshop A hands-on training for Carrier Enterprise Dealers
  2. 2. Est. July 2011 in Tysons, Virginia Specialized in Home Services vertical 1,260+ customers; 2,200+ locations Named one of Inc. 5000’s Fastest Growing Private Companies 5 straight years One of 50 companies in North America with dedicated Google team as a Premier Partner; Yext Strategic Partner, Yelp Channel Partner 5-time honoree We Are Surefire Local CE’s preferred digital marketing provider with a 100% co-op
  3. 3. Create the best all-in-one marketing platform that our customers LOVE and RELY on every day because it puts them in the driver seat to control their online business presence. Our Mission
  4. 4. You will receive a recording of this webinar. Please check your spam folder for emails from You can reach our team at any point by emailing or using the questions/chat box A Few Quick Reminders
  5. 5. Who wants to win today’s Google Home Hub giveaway?
  6. 6. Today’s Speaker Jeff White Director of Customer Success at Surefire Local
  7. 7. What we’re going to cover today ● Brief overview of Google My Business ● 5 ways to fill in and optimize your Google My Business listing ● 4 actions you can take today with your Google My Business listing ● How Google My Business complements a business’s overall online presence
  8. 8. 8 What is Google My Business? Allows you to control what information a potential customer sees when they search for your business on Google Search and Maps
  9. 9. 9 Common Questions Yes, Google My Business is free No, your Google My Business listing does not replace your business’s website Google My Business complements your existing website by giving your business a presence with a listing on Google, the most popular search engine in the world
  10. 10. 10 Get the App on iOS and Android Makes it is easy to manage and make changes Manage customer reviews from your phone
  11. 11. 11 NEW: Follow a Business on Google Maps People can stay up to date on their favorite places right from the Google Maps app on iOS. Homeowners will be able to see important updates and quickly learn about your business (events, offers, services, etc.) in their For you tab Businesses can see their followers in the Google My Business app
  12. 12. 12 Local Businesses Have a Significant Advantage Google said that local search on mobile devices is growing faster than mobile search overall — 50 percent year over year. Partly in response, Google has been regularly adding new features to the Knowledge Panel and Google My Business (GMB).
  13. 13. 13 Google My Business and Google Search Results
  14. 14. 14 Google is providing the answers directly in Google search results...instead of sending people to other sites
  15. 15. 15 Google is providing the answers directly in Google search results...instead of sending people to other sites
  16. 16. 16 Google is providing the answers directly in Google search results...instead of sending people to other sites
  17. 17. 17 Google is providing the answers directly in Google search results...instead of sending people to other sites
  18. 18. 18 Google is providing the answers directly in Google search results...instead of sending people to other sites
  19. 19. 19 5 Ways to Optimize Your Google My Business Listing NAP Category Service Area Services List Appointment Link
  20. 20. 20 NAP NAP (Name, Address, Phone Number) has a significant impact on how well you rank in local organic search results. Consistent and accurate in… ● Information provided ● Spelling ( & vs and, Inc. vs no Inc.) ● Formatting (571.327.3391 / (571) 327-3391)
  21. 21. 21 Set Up Your Services List ● Confirm correct ● Define primary ● Be wary of tools connected to your GMB listing
  22. 22. 22 Set Up Your Service Area ● Radius ● Counties ● Towns ● Zip codes
  23. 23. 23 Set Up Your Services List Allows you to add a whole menu of services you provide right within Google My Business Categorize your services, add descriptions Displays only on mobile
  24. 24. 24 Link To Your Appointment Page
  25. 25. 25 4 Ways Take Action with Your Google My Business Listing Reviews Photos & Videos Posts Q & A
  26. 26. 26 Online Reviews Online reviews are the currency of your online presence today Every time a homeowner leaves a review, it checks off all the major local ranking factors that Google and other search engines look for in your online presence.
  27. 27. 27 Respond to Reviews with Google My Business ● Desktop / GMB Account ● GMB App ● Surefire Local Marketing Platform! Business profiles need to be verified in order to respond to reviews.
  28. 28. 28 Add Photos and Videos to Your Google My Business Listing
  29. 29. 29 Add Photos and Videos to Your Google My Business Listing Businesses with photos receive 35% more clicks to their website than businesses that don’t have photos
  30. 30. 30 Google Posts Now Appear in Map Listings
  31. 31. 31 1. Add Picture 2. Add Message 3. Add Link 4. Choose Button Type Google Post
  32. 32. 32 Google Post
  33. 33. 33 ● Get FREE views ● Important content, promotions, events Google Post
  34. 34. 34 Add Promo / Coupons! Google Post’s Newest Feature
  35. 35. 35 Call Now option! Google Post’s Newest Feature
  36. 36. 36 Add Video! Google Post’s Newest Feature
  37. 37. 37 User Generated Content (UGC) Advantages of UGC for Home Contractors: ● It convinces prospects - your current customers do the selling for you ● It’s free Types of UGC: ● Pictures ● Videos ● Answer questions about a business Google My Business Questions & Answers have a big impact in your overall ranking on Google...yet more than 90% of questions go unanswered by businesses
  38. 38. 38 ● Google’s Not Done ● GMB as a Social Site? Yup. ● Search Results Page = Home Page ● Search Results Page = Transactional Page ● Voice Search What’s Next?
  39. 39. 39 56% of local businesses HAVE NOT CLAIMED their Google My Business Listing
  40. 40. 40 Google My Business and Local Search Local search results favor... ● the most relevant results ● businesses offering the most detailed and accurate information ● actively managed Don’t leave anything to be guessed or assumed; make sure your listing communicates with potential customers what your business does, where it is, and how they contact you about your services.
  41. 41. 41 Google My Business is the start to owning page 1 of Google It’s not about rank’s about dominating Google’s search result page Filling your lead funnel is increasingly about off site vs on site Google My Business is a critical tool in your marketing toolbox You need a business partner to help navigate the ever-changing digital channel
  42. 42. Get an analysis of your digital marketing and online presence to find out how visible your HVAC business is across all channels used today Yes, call me on Thursday Yes, call me on Friday Yes, call me next week
  43. 43. “Hey Google, who is today’s lucky winner of the Google Home Hub giveaway?”
  44. 44. Additional Resource Get the ultimate Google My Business guide which takes today’s training to the next level ces/eBooks/google-business-ebook/
  45. 45. Such a pleasure to work with. The knowledge and experience they have is amazing. We have worked with Surefire Local for over 8 years. Our experience with their team has been nothing less than excellent! (571) 327-3391 Thank You!