Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Dominate Results with Google Ads New Features | Google Masterclass Series by Surefire Local

150 views

Published on

Expand your reach exponentially by learning how to get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area.

About Google Masterclass Series...
Our inaugural Google Masterclass Series brings together hundreds of home services businesses for a free one-day online workshop with 4 sessions. In these sessions, you will learn how Google has become the biggest social network and what that means for your business, the important search signals that Google looks for on your website, how to appear on Google Maps in your service area, and exciting new Google Ads features that will help you get more qualified leads.

If you would like to learn more and get an analysis of your online presence and website performance, reach out to our team by calling 571.327.3391 or emailing marketing@surefirelocal.com!

Published in: Marketing
  • Be the first to comment

Dominate Results with Google Ads New Features | Google Masterclass Series by Surefire Local

  1. 1. Google Masterclass Series Dominate Results with Google Ads New Features
  2. 2. 2 2 2 Welcome to the Google Masterclass Series! Four Can’t Miss Webinars...In One Day! ❏ 11 AM - Google - The Big Social Network ❏ 12 PM - Your Website in Google’s Eyes ❏ 1 PM - Dominate Results with Google Ads ❏ 2 PM - Local Leads with Google Maps The Future of Contractor Marketing on Google
  3. 3. 3 We are ● Making customers successful in digital marketing for over 9 years ● Tysons, VA is our home ● Specialize in Local Marketing ● 1,260+ customers ● Only Cloud Powered Digital Marketing 5-time honoree
  4. 4. 4 Create the best local marketing technology software and services that our customers LOVE and rely on every day because it makes their lives easier when it comes to managing their digital marketing Our Mission
  5. 5. 5 QUICK REMINDERS You can reach our team at any point by emailing marketing@surefirelocal.com or using the questions box You’ll receive a recording of this webinar on Monday of next week! Please check your spam folder for emails from Surefirelocal.com
  6. 6. 6 You’ve earned 1 ticket by attending this session! Stick around for the final session to increase your chances of winning the Google Home Hub! Winner will be announced at the end of the 4th & final session today!
  7. 7. 7 Jenny Sylvers Marketing Strategist Google Ads Master Today’s Speaker
  8. 8. 8 Getting the most from today’s talk ● 7 Steps for a Lead Generation Campaign ● 6 New Google Ads Features/Updates ● My Tips & Suggestions for Using the New Features
  9. 9. 9 7 Mandatory Steps for a Lead Generation Campaign 1. Translate what you do into how people search 2. Create tightly relevant Ad Groups with keywords & ads that match 3. Be mindful of keyword match type 4. Stop waste at the start with targeting exclusions & negative keyword lists 5. Ensure your conversion tracking is set up and recording 6. Enable all relevant Ad Extensions 7. Check your Search Term Report
  10. 10. 10 Translate what you do into how people search
  11. 11. 11 Create tightly relevant Ad Groups with keywords & ads that match
  12. 12. 12 ● gutters need installation ● installation for my gutters Be mindful of keyword match type Ads may show on searches for ● roofers local ● local roofers ● a local roofer 1 Exact Match [local roofer] ● local gutter installation pro ● best gutter installation company ● gutter installation costs 2 Phrase Match “gutter installation” ● microsoft windows ● install windows on computer ● window complaints 3 Broad Match windows Ads won't show on searches for ● find local roofer ● local roofer near me ● It’s gonna show
  13. 13. 13 Stop waste at the start with targeting exclusions & negative keyword lists
  14. 14. 14 Enable all relevant Ad Extensions
  15. 15. 15 Ensure your conversion tracking is set up and recording
  16. 16. 16 1 2 3 4 Check your Search Term Report
  17. 17. 17 17 17 Time for a quick break! How are we doing so far?
  18. 18. 18 Want to learn more? Email marketing@surefirelocal.com or call 571.327.3391 Would you like a copy of our Google Ads eBook? Yes Show me your other eBooks Yes, and I’d like a free Google Ad Consultation GOOGLE ADS
  19. 19. 19 But What Else is New in Google Ads? Google AdWords is now Google Ads
  20. 20. 20 Expanded Text Ads BEFORE AFTERBEFORE AFTER
  21. 21. 21 BEFORE AFTER 2000 - 2016 2016 - 2018 Current Headline URL Description Key
  22. 22. 22 Ad Component Previous Expanded Text Ads IMPROVED Expanded Search Ads # Headlines Shown 2 Up to 3 Headline Length 30 Characters 30 Characters Domain Taken from your ad’s Final URL Taken from your ad’s Final URL # Display URL Path Fields Shown 2 (Optional) 2 (Optional) Display URL Path Field Length 15 Characters 15 Characters # Descriptions Shown 1 Up to 2 Description Length 80 Characters 90 Characters Total Max Length 170 300 Google’s Expanded Text Ads (NOW)
  23. 23. 23 Responsive Search Ads BEFORE AFTER
  24. 24. 24 Responsive Display Ads BEFORE AFTER
  25. 25. 25 Dynamic Search Ads BEFORE AFTER Campaign: Google | DSA | Remodeling Ad Group: Kitchen Ad Group: Bathroom Ad Group: Basement Auto-Target: URL Contains: /kitchen Auto-Target: URL Contains: /bathroom Auto-Target: URL Contains: /basement
  26. 26. 26 2 New Features in the Ad Preview & Diagnostic Tool First - See Which Ads are Showing for a Particular Audience AFTER
  27. 27. 27 2 New Features in the Ad Preview & Diagnostic Tool Second - Take Immediate Action to Get Your Ads Shown
  28. 28. 28 Click-to-Message Ad Features
  29. 29. 29 Local Services by Google Twice the chance to generate a lead
  30. 30. Proprietary + Confidential Providers GOOGLE BACKING ● Google guarantee LEADS HOW PROS WANT THEM ● Direct calls, not clicks ● Pay for leads only ● Connect on the go PERSONALIZED PROFILE ● Professional profile - hours, service types, reviews, etc.
  31. 31. How does Local Services by Google differ from Ads? Application & verification process = Google Guarantee CPL vs CPC Ads shown based on: location, reviews & responsiveness Ongoing rollout - available in select geos for select verticals Available on the Google Assistant
  32. 32. 32 Schedule a call for a free consultation on your online presence and a website analysis. Tuesday Thursday Email me to schedule a call On the call, we’ll show you how to claim your $50 in Google Ads credit!
  33. 33. 33 33 33 Coming Up Next Four Can’t Miss Webinars...In One Day! ❏ 11 AM - Google - The Big Social Network ❏ 12 PM - Your Website in Google’s Eyes ❏ 1 PM - Dominate Results with Google Ads ❏ 2 PM - Local Leads with Google Maps The Future of Contractor Marketing on Google

×