social media for employer brand - ragan conf.

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social media for employer brand - ragan conf.

  1. 1. How to use socialmedia to build youremployment brand jessicalee
  2. 2. admit it.you wantto be like or
  3. 3. why socialmedia foremploymentbranding?
  4. 4. Black hole.
  5. 5. • It’s cheap.• It’s relatively easy.• It will set you apart.• It will make YOU look cool.• It’s fun.
  6. 6. principles:1. you have to have the goods to back it up. you can’t create a brand or culture.2. it’s social – broadcasting alone doesn’t work.3. transparency goes a long way!4. authenticity rules.5. you’re not alone in your efforts – if you leverage your employees.6. you can’t own it – but you can influence it.
  7. 7. engaging candidates + havingconversations.
  8. 8. LURKjust read stuff first…
  9. 9. DECIDE begin as an organizationjump in as anindividual
  10. 10. it’s one bigcocktail party
  11. 11. can’t wait time for ourThursday pizza to launch our new what totalkand beer! (yes mentorship we do it ever program. week!) we love our week off between so proud that we won the about? did you know christmas + new that 1/3 of our years – and it’s paid! best place to new hires come excited work award! from employee referrals? about the just made new staff my CEO just wrote this some offers – can’t wait to starting on really great article about hear back! Monday! our culture…
  12. 12. you can’t talk to yourself though. how to make friends online.
  13. 13. but you’re gonna need somewingmen
  14. 14. leverageemployees as brandambassadors
  15. 15. tony got it right…zappos got it right with twitter.
  16. 16. monitor whatemployeesare saying then capitalize
  17. 17. somesocialmediatools
  18. 18. where do we go from here?
  19. 19. your action steps. content is the currency of social media - line upcontent providers and provide continuous training and supportfocus on ongoing support and resource commitment – implementation is only the beginningthink big, start small, scale up – implement in phases – tightly prioritize and continually reassess plan for continuous evolution – content, user interface, user preferences, platforms
  20. 20. jessica leejlee@apcoworldwide.com@jessica_lee + @APCOjobswww.apcoworldwide.comwww.fistfuloftalent.com

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