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International Student Recruitment for Higher Education Institutions

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How to digitally attract, engage with and recruit international students, while mobilising your existing university students to help with language translation, to overcome cultural barriers and give them valuable online marketing work experience.

By Suraj Shah | Account Manager | Higher Education | Chameleon Net

www.chameleonnet.co.uk/education/

Published in: Education, Technology, Business
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International Student Recruitment for Higher Education Institutions

  1. 1. International Student Recruitment for HEIs Suraj Shah | Account Manager | Higher Education surajs@chameleonnet.co.uk | +44 20 7332 6365 <ul><li>How to digitally attract , engage with and recruit international students while mobilising your existing international students to: </li></ul><ul><ul><li>help with language translation </li></ul></ul><ul><ul><li>overcome cultural barriers </li></ul></ul>“ It will also give students here valuable experience of working with a digital agency on a live project.” - Mark Barlow, Head of Recruitment, International and Outreach Office University of East Anglia
  2. 2. 3 Stage International SEO Campaign Search Engine Optimisation spanning across 12 to 24 months <ul><li>Stage #1: Campaign Preparation </li></ul><ul><li>Stage #2: Creation of Online Destination (on-page optimisation) </li></ul><ul><li>Stage #3: Community Engagement (improve link equity) </li></ul>
  3. 3. Stage #1: Campaign Preparation <ul><li>Identify: course, country, results </li></ul><ul><li>Form your team: International Student Ambassadors </li></ul><ul><li>Define strategy: Search Engine Optimisation (SEO) </li></ul>
  4. 4. Stage #2: Creation of Online Destination <ul><li>Dedicated optimised microsite OR dedicated optimised web pages on current site </li></ul><ul><li>Embedded with researched keywords </li></ul><ul><li>Language : local & English </li></ul><ul><li>Raise ranking in Search Engine Results Pages </li></ul>
  5. 5. Stage #3: Community Engagement <ul><li>Defined buzz creation & link building campaign </li></ul><ul><li>Attract traffic to new online destination </li></ul><ul><li>Improve link equity </li></ul><ul><li>Generate good will </li></ul>
  6. 6. Tips for a Successful Campaign <ul><li>Regular campaign review sessions </li></ul><ul><li>Monitor and collate results </li></ul><ul><li>Produce and circulate reports : </li></ul><ul><ul><li>Keyword positioning </li></ul></ul><ul><ul><li>Link building </li></ul></ul><ul><li>Keep strategy current </li></ul>
  7. 7. Rapid Results: 3 Month PPC Campaign <ul><li>Campaign Preparation </li></ul><ul><li>Campaign Setup </li></ul><ul><li>Campaign Management </li></ul><ul><ul><ul><li>Ongoing optimisation </li></ul></ul></ul><ul><ul><ul><li>Increase Ad position </li></ul></ul></ul><ul><ul><ul><li>Lower cost per click (CPC) </li></ul></ul></ul>
  8. 8. Higher Education Specialists For further information: www.chameleonnet.co.uk/education Suraj Shah | Account Manager | Higher Education +44 (0) 20 7332 6365 | [email_address]

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