Diva- Soap Case Study

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Diva- Soap Case Study

  1. 1. The true essence of Neem
  2. 2. Segmentation • Segmentation chosen: Popular & Economy • Product : 1.Diva Super 2.Diva Diva Super : Oval shape in Transparent Green- Glycerin+ Neem Diva : Rectangular in block green – Neem • Packaging: Diva Super - Box packaging, Diva - Paper packaging
  3. 3. Price • Diva Super : 125 grams for Rs 29 80 grams for Rs 20 • Diva : 125 grams for Rs 19 75 grams for Rs 14
  4. 4. Distribution Channel • Mass Merchandisers • Specialty Stores • Wholesale vendors • Direct Sales • Chain Stores • Incentives to Dealers
  5. 5. Promotion • TV advertisement: Popular Channel Regional Channel(South) • Will pinup 25gram soaps in the newspaper. Diva Super : TOI (Urban) Diva: Regional Papers(Rural)
  6. 6. Value Proposition • Value for Money • Freshness of Neem • Unique Fragrance • Medicated Soap • Moisturizer • Make Skin Supple
  7. 7. Thank you By Group 7
  8. 8. • The true essence of Neem

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