supply chain management for biscuits industry

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supply chain management for biscuits industry

  1. 1. DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT TOPIC DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT FOR BISCUIT PRESENTED BY: NAMES PRESENTED TO: RAJASHREE SONWANE ROLL NUMBERS ASHAY NADKARNI 34 VIJAY PATIL 44 SAMADHAN KAKDE 81 SUPRIYA PAWAR 100
  2. 2. BISCUIT INDUSTRY OVERVIEW  Biscuit industry in india: Biscuit industry contribute Rs 8,000 crore to the FMCG industry .
  3. 3. 4 P’S FOR BISCUIT  Product: Glucose biscuits, salty biscuits , cream biscuits.  Price: Ranges from Rs.5 to Rs.20.  Place: Available in all retailers shop.  Promotion: Ground level promotion.
  4. 4. FEATURES OF PRODUCT  Product available in different sizes and shapes.  Good for health.  Tasty.  Available in attractive packaging.  Good quality.  Available in different variants.
  5. 5. IMPORTANCE OF SUPPLY CHAIN MANAGEMENT FOR BISCUITS  Right quantity of goods at the right place at the right time.  Excess inventory .
  6. 6. INTEGRATED LOGISTIC IN BISCUIT FIRM
  7. 7. DISTRIBUTION STRATEGY  Intensive distribution  Reason behind intensive distribution.
  8. 8. SELECTION OF DISTRIBUTION CHANNEL  Factors consider while selecting distribution channel.  One and two level distribution channel.
  9. 9. TWO LEVEL DISTRIBUTION CHANNEL
  10. 10. ONE LEVEL DISTRIBUTION CHANNEL
  11. 11. TECHNOLOGY USED  ERP software
  12. 12. SUPPLY CHAIN MANAGEMENT
  13. 13. SUGGESTIONS FOR BISCUIT MANUFACTURER SUPPLY CHAIN MANAGEMENT        Supply chain should consider 360 degrees approach which includes: Purchase Reporting & Tracking Planning to Dictate Product mix Models Tele based Channel Support-Inbound and Outbound logistic. Introduction & Implementation of New Trade Offers to boost Sales in sagging periods Managing Personal Relationship Portfolio Rewards Redemption –Sourcing, Delivery and Logistics
  14. 14. Thank you

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