DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT
DISTRIBUTION AND SUPPLY CHAIN
MANAGEMENT FOR BISCUIT
BISCUIT INDUSTRY OVERVIEW
industry in india:
Biscuit industry contribute Rs 8,000 crore to
the FMCG industry .
4 P’S FOR BISCUIT
Glucose biscuits, salty biscuits ,
Price: Ranges from Rs.5 to Rs.20.
Place: Available in all retailers shop.
Promotion: Ground level promotion.
FEATURES OF PRODUCT
available in different sizes and
Good for health.
Available in attractive packaging.
Available in different variants.
IMPORTANCE OF SUPPLY CHAIN
MANAGEMENT FOR BISCUITS
quantity of goods at the right place
at the right time.
Excess inventory .
SUGGESTIONS FOR BISCUIT
MANUFACTURER SUPPLY CHAIN
Supply chain should consider 360 degrees
approach which includes:
Purchase Reporting & Tracking
Planning to Dictate Product mix Models
Tele based Channel Support-Inbound and
Introduction & Implementation of New Trade Offers
to boost Sales in sagging periods
Managing Personal Relationship Portfolio
Rewards Redemption –Sourcing, Delivery and