Road2 ideas piramal e-swasthya centre_team trojans

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Innovation 5: Piramal E-Swasthya Centre
Team Trojans: Supriya, Sana, Nitin, Chirag

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Road2 ideas piramal e-swasthya centre_team trojans

  1. 1. Innovator 5 <br />Piramal e-Swasthaya Centre<br />Team TrojansSanaSupriyaNitinChirag<br />
  2. 2. Health Care Sector<br />Only 30% of Indians have access to modern medicine<br />Although 70% of our populations living in villages,difference in life expectancy between urban and rural India is at 12 years. While the national doctor-patient ratio is 1:1700, in rural areas this is said to plummet to 1:25,000<br />Fertility, mortality and morbidity remain unacceptably high<br />
  3. 3.  Piramal e-Swasthaya Centre<br />Healthcare, pharmaceuticals, diagnostics, glass, real estate and financial services<br />The Piramal Group runs the The Ajay G. Piramal Foundation, a non-profit organization<br />E-Swasthya<br />a Social Initiative of Primal Healthcare Limited, a first-of-its-kind project in Rajasthan, India addressing the issue of absence of doctors. <br />They currently operate close to 100 villages in Rajasthan and have provided services to over 25,000 patients in the last two years. <br />
  4. 4. Primary Research<br />A patient at the clinic <br />Piramal Care Centre pictures<br />
  5. 5. Process Model<br />Step wise procedure<br />
  6. 6. Process Flow<br />
  7. 7. SARVA JAL – Pure Water Service<br />
  8. 8. USP of Innovation<br />This model provides :<br />Reliable, high quality health care <br />At a villager’s doorstep <br />Through cutting-edge technology developed from sophisticated diagnostic protocols <br />Allowing the patient to receive immediate relief<br />Saving on valuable time and money that is usually lost in travelling to see a doctor in a nearby town. <br />For the first time, patients have access to world-class medicines at an affordable price<br />
  9. 9. Cost Structure<br />Total Cost : Rs. 30- 50/-<br />Village Level Pharmacy stocked with medicines varying in price (To fill the basic prescriptions recommended by the call centre)<br />Cost varies in Serious ailment -> Call centre recommends patient to visit a secondary or tertiary health care facility<br />No. of people currently involved = 175<br />Past Growth(From Mar 2008 and April 2010) <br />No. of patients treated: 25000 patients <br /> Villages: 40<br />Annual budget: $ 500,000<br />Future<br /> 60 new villages<br /> Ceased operations in 25 out of initial 40 villages.<br />Centres in these villages were not seeing enough patients<br />to make the service sustainable, profitable and scalable<br />
  10. 10. SWOT<br />
  11. 11. Stage I :- Table Analysis Rating the innovation on a scale of 0 to 5 (5 being the highest score) on each of the parameters outlined in the sandbox, the self assessment scores are:<br />
  12. 12. C.K. Prahlad’s Sandbox<br />moderate<br />High<br />High<br />High<br /> High<br />High<br />
  13. 13. Untapped Opportunities<br />Household spends over Rs 2,000 per annum on outpatient care<br />Inpatient expenses are typically funded by loans at very high interest rates (5% per month)<br />About 25% of inpatient events result in households getting caught in a "poverty trap"<br />About 20mn people in India go below poverty line every year due to health event<br />
  14. 14. Expand Reach<br />Penetrate in other areas along with Rural Parts of Rajasthan<br />Whole India needs such innovations to reach to the bottom of the pyramid<br />
  15. 15. E-Swasthya Campaign<br />Spearheaded by Mr AnandPiramal. <br />Campaign launched in Rajasthan<br /> A nurse helps communicate ailments of local people to doctors, who diagnose the illness and prescribe medicines that are delivered back to the people. <br />Still at a preliminary stage, if it takes off, the plan is to cover 100,000 villages in five years<br />E-Swasthya Advertisement<br />
  16. 16. Telemedicine – Can Be Promoted<br />
  17. 17. Road Ahead<br /> On the demand side<br />Consumers need access to basic health services (e.g. common drugs, diagnostics, first aid) at village level<br />Consumers value convenient access to low cost capital in case of hospitalisation<br />Consumers need comprehensive health package / plan covering both frequent outpatient care events and less frequent but high “shock” value inpatient care / hospitalisation events<br /> On the supply side<br />Doctors looking to partner / be empanelled to increase patient flow and reputation in the area<br />Hospitals keen to get empanelled and offering discounts and procedure wise fixed prices to increase patient flow<br />Low cost, high quality generic drug manufacturers available and keen to increase volume a the cost of branded drugs<br />
  18. 18. Future...<br />Service Providers<br />Doctor availability should be across different regions<br />Doctors do recognize that they have spare capacity and are keen to increase patient flow<br />Diagnostic laboratories should be available at town levels<br />Drugs<br />Drugs form ~80% of outpatient care costs<br />High Drug cost a serious concern for consumers. So cost to be reduced.<br />Pharmacy typically available close to doctors<br />Most commonly used drugs cost 25-30% to manufacture and another 10-15% to deliver to the retailer level<br />Hospitals<br />Multi-specialty hospitals available at nearest town levels, which consumers are comfortable with<br />Hospitals should have spare capacity and keen to increase patient�<br />Join hands with NGOs working for penetrating to more areas<br />Affordability<br />Low costs of outpatient care, particularly drugs<br />High one time premium for the entire family / true insurance<br /> Acceptability:<br />Limited perceived health benefit since insurance benefit limited to hospitalization which <br />has only 2-3% incidence, while there is no benefit on outpatient care > 100% incidence<br />

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