Road2 ideas aadarsh pen_team trojans


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Road2 Ideas Innovation: 4 Aadarsh Pen
Team: Trojans
Nitin, Supriya, Sana, Chirag

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Road2 ideas aadarsh pen_team trojans

  1. 1. INNOVATION 4: AADARSH PEN<br />Team Trojans<br />NITIN<br />SUPRIYA<br />SANA<br />CHIRAG<br />
  2. 2. Education technology<br />Recent UNICEF report <br />Education system in India plagued by shortages:<br /><ul><li>Teachers
  3. 3. Resources
  4. 4. Schools
  5. 5. Classrooms</li></ul>India has the world’s largest Visually Challenged population, which is 15 million out of the 47 million worldwide<br />On an average every 3–4 students of a class suffer from varying levels of dyslexia. <br />
  6. 6. Aadarsh pen - social revolution in education system<br />‘The Talking Pen - Multimedia Print Reader’ <br />Aadarsh Pvt. Ltd., a trusted name in the education sector and Central India’s leading publishing house- introduced this unique education technology to revolutionise the current traditional education pattern and learning process in India<br /> Giant leap in the educational technology, which uses listening skills along with traditional reading. <br />
  7. 7. Key Features<br /> In-built speaker<br />Camera<br />Earphones<br />2 GB memory card<br />7 hour battery backup<br />Can be charged like a cellphone<br /> No fear of piracy as the text cannot be copied or scanned.<br />Aadarsh holds the global patent for the product.<br />
  9. 9. Process to use<br />Technology developed to elevate learning experience of students by focusing on the enormous benefits of listening. <br />Unique concept where the Pen recites the written text. <br />MPR ‘Talking Pen’ comes with an in-built speaker, camera and 2 GB memory card <br />When the MPR pen is positioned over a book with MPR codes, it activates the pre-loaded audio files<br />A reader is also able to hear the text they are reading. <br />This technology gives a human face through voice in the learning process, making it interactive, interesting and educational. <br />
  10. 10. ACHIEVEMENTS<br />License holders of International characters like Barbie and Ben-10 for India & Pakistan<br />Hot Wheels, Fisher Price for the Indian Market, becoming perfect partner for designing, co-publishing and printing.<br /> Various national and international NGOs, Publishers, Government organizations, International firms and have received most encouraging feedback from all. <br />IEC, UNICEF, IGNOU in talks for using pen to communicate important issues:<br />Sanitation<br />Reproductive Health<br />Malnutrition<br />Founder Felicitated<br />
  11. 11. AADARSH PEN IS UNIQUE BECAUSE..<br />Numerous advantages for the students<br />Special needs of the visually challenged population and people suffering from Dyslexia.<br />Empowers volunteers responsible for public service education or vocational training with technological proficiency.<br />Beneficial for publishers as any book can be printed in Multiple Languages using multiple downloadable audio files. <br />MPR Books will help in combating the serious threat of piracy which publishers are facing today.<br /> Help language learning with improved pronunciation by countering regional influences.<br />
  12. 12. USPFORBOTTOM OF PYRAMID<br />VIDEO TO EXPLAIN USP BY INVENTOR<br />MPR will foster a self-learning process, specially in the rural areas <br />Encouraging the students to work independently in the absence of teachers or teacher’s attention<br />Heighten results even in a poor student–teacher ratio.<br />Organisations with special children benefit<br />Use of technology in future by UNICEF to spread awareness on AIDS<br />
  13. 13. Cost structure<br /> Every pen by Aadarsh Pen costs Rs. 4500- 5000/-<br />Cost will be low when:<br />1.) Volumes increase<br />2.) Get donors for the pen<br />3.) Get sponsors for the pen<br />4.)Cross subsidizing happens<br />Priced High as Volumes low currently<br />
  14. 14. SWOT<br />
  15. 15. Stage I- Table Analysis<br /> Rating the innovation on a scale of 0 to 5 (5 being the highest score) on    each of the parameters outlined in the sandbox, the self assessment scores are: <br />         <br />
  16. 16. Stage II- C.K. Prahlad’s Sandbox <br />HIGH<br />MODERATE<br />HIGH<br />HIGH<br />MODERATE<br />MODERATE<br />
  17. 17. Combine Study and justifications  : <br />Scale of  Innovation :<br />The Innovation is capable of being scaled up as it is relevant to a lot of government schools which have a high rate of absenteeism<br />IEC wants to talk about various issues. Printed books are not read because <br />Volunteers have different communication levels <br />Transmission loss is there<br />So this technology acts as a boon<br />For E.g. Aasha NGO works in rural areas.<br /> Ladies are VIII pass who have to spread health manuals. Communication is difficult for them as they are less educated and they are not comfortable to talk bout them<br /> Here the innovation can be scaled concentrating on for example Health Sector, likewise Sanitation etc.<br />
  18. 18. SCALABILTY IN FIGURES<br />Current Status:<br />Works in Education Sector in 5 States currently<br />5 publishers working with Aadarsh Pen<br />5 NGOs aligned with Aadarsh Pen<br />20 proposals with government in pipeline<br />Future:<br />100 publishers joining soon<br />Plan to come with 1000 books this year<br />Fields: Education, Fiction, Entertainment, Dictionary, Language learning <br />Want to make pen available free of cost (Rs. 0/-)<br />
  19. 19. Treading the Road 2 Ideas…Some Recommendations <br />Wireless:-<br />Wireless technology can help to increase the reach by adding books and reaching those in purview of wireless<br />Memory Increase:-<br /> Memory can be increased so that more number of books can be read.<br />
  20. 20. Way FORWARD..<br />AADARSH CAPE TOWN BOOK FAIR<br /><ul><li>Technology Accessibility
  21. 21. Technology Up gradation
  22. 22. Maximize Reach
  23. 23. Increase Market Share
  24. 24. Spread Awareness
  25. 25. Maximize benefits at Bottom of Pyramid
  26. 26. Boon for patients of Blindness, Less Vision, Dyslexia
  27. 27. Spread Use in Music Industry,Graphic Industry
  28. 28. Marketing for promotion</li>