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Brands and their images

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This is a keynote given at a Photographer's event. It explains the shift that has come in the advertising, branding and social media campaign methods of brands and the kind of imagery they are using. It also explains how local photography talent can be harnessed by brands to cut costs and control regional flavor for their campaigns. And to conclude, just touching upon how photographers can reach brands using personal branding.

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Brands and their images

  1. 1. AND THEIR IMAGES By Suprit Patra
  2. 2. CONTEXTUAL TOPICS • General Shift in Advertising and Branding • Why the Shift? • Campaigns with photographic imagery. • Using local photographer talent. • Personal Branding.
  3. 3. LET’S BEGIN WITH APPLE
  4. 4. Year 1983 • Large text • Medium Sized Product Photo • Editorial Text
  5. 5. Year 1984 • Headline • Product Photos • Editorial Text • This was for the Apple modem
  6. 6. Year 1984 • Headline • Large product Photograph with a personal touch • They were still figuring it out
  7. 7. Year 1984 • Getting there. • Remember Steve was still at Apple.
  8. 8. Comes Year 1994 • People focused campaigns begin • But still not there
  9. 9. Comes Year 1997 and Bang Think Different Campaign
  10. 10. Comes Year 1997 and Bang • Steve came back • Apple saved it’s sinking ship • Consumer’s started buying Apple not for its products. They bought the idea.
  11. 11. And they followed it up
  12. 12. But also didn’t forget selling on there actual products
  13. 13. Who else did it (and even did it better in some cases)
  14. 14. Samsung Note3 + Gear
  15. 15. The gradual shift from commercial photography to advertising photography • Fashion and lifestyle brands already was using it. • Technology, healthcare and product companies are following suit and are leading.
  16. 16. The shift in branding and advertising • Brands are now selling concepts and ideas. • Want to touch consumers on a personal front. • And what better than photographs.
  17. 17. The gradual shift from commercial photography to advertising photography • Fashion and lifestyle brands already was using it. • Technology, healthcare and product companies are following suit and are leading.
  18. 18. Coming to Social Media Campaigns • Space is less. • Attention span is low. • What can be a good way to engage audience
  19. 19. IMAGES 14K Likes
  20. 20. IMAGES 7K Likes
  21. 21. IMAGES 7K Likes
  22. 22. IMAGES 1.5k Likes 76 Share 1.2k Likes
  23. 23. IMAGES 448 likes 27 likes
  24. 24. IMAGES 437 likes
  25. 25. National and Local Brands 151 likes
  26. 26. National and Local Brands Touching people on their emotional chord
  27. 27. National and Local Brands And sometimes scaring them a little. But it’s working.
  28. 28. National and Local Brands Engagement Increases manifold
  29. 29. Where do these photographs come from? • Stock Photos sites like Shutterstock, GettyImages and Images Bazaar • Snapwire(but that’s still picking up) • Custom Photo shoots at the head agency studio.
  30. 30. Why not then use a local photographer and setup? • Cheaper than stock photos. • Your photo shoots are your own. • Local, regional and ethnicity control. • Can shoot regional celebrity cheaper. • They can cover your local brand events as well.
  31. 31. So how do photographers reach brands?
  32. 32. I’m the Super Photographer You’ve Been Looking For
  33. 33. PERSONAL BRANDING CAN HELP
  34. 34. 2 Major Aspects of Personal Branding CREATE SUSTAIN
  35. 35. What you can do to build it • Be a part of the community • Participate • Advocate others • Advocate quality work • Showcase • Follow others
  36. 36. What you can do to sustain it • Lead in your niche. Be active. • Be Insightful. • Promote. • Showcase.
  37. 37. Thanks for your time and interest.

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