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Supremum Real Estate Marketing                         Lato 2011, Kraków
ABOUT SUPREMUM GROUP  Located in Kraków (Cracow, Poland)       Supremum is a full-service agency, specializing in integrat...
International Design AllianceWe have partners and affiliates in:Warsaw, Brussels, Berlin, Moscow, Montreal (IDA),London (B...
WHY US?          EXPERIENCE          26 real estates investments for 19 developers          16 commercial properties for 4...
OUR SERVICES  CORPORATE WEBSITES               DESIGN  MICROSITES                       ATL / BTL CAMPAIGNS  SOCIAL MEDIA ...
OUR CLIENTS - REAL ESTATE4.02.13                               6
OUR CLIENTS - ADVERTISING4.02.13                               7
HOW WE WORKI – Workshops                                       II – Strategy and planningKnowledge and experience exchange...
Portfolio  REAL ESTATE
ADVERTISING CAMPAIGNS4.02.13                           10
PORTFOLIO – REAL ESTATE4.02.13                             11
PORTFOLIO – REAL ESTATE4.02.13                             12
OUTDOOR RENDERS4.02.13                     13
PORTFOLIO - WIZUALIZACJERENDERS            INDOOR wnętrza 4.02.13                          14
BUILDING MODELS4.02.13                     15
BUILIDING PRESTIGEWe invited Edward Dwurnik to cooperate with Polnord.We organized a grand opening of the new art gallery ...
Stage IPREPARATION OF MARKETING AND SALES TOOLS
INVESTMENT DESTINANTIONS ANALYSIS                                              Important Places   Field Research   New Com...
WORKSHOPSReal Estate (Garden Residence) Workshops, KR 16-X-2008            There are agency employees dedicated to the wor...
WHAT WE HAVE TO OFFERProducts:Apartments up to 350 000 PLN                               Who wants to have it:            ...
TARGET GROUP – FINANCIAL ANALYSIS   PRODUCTS                     CREDIT CAPACITY        TARGET GROUP                      ...
FINANCIAL ANALYSISPRODUCTS                         APARTMENTS              TARGET GROUPApartments to 350 000 PLN          ...
YOUNG MARRIED COUPLE                         (CORPORATION EMPLOYEES)Needs:• Ana and Antonio want to move to a bigger apart...
WEALTHY AND PAMPERING PARENTS  Needs:  • Michael and Agness – high earnings in finance, used to the high standard of livin...
DINKs – DOUBLE INCOME NO KIDS Needs: • Derek and Isabel. It’s going to be their first apartment (48m2) • They find it a te...
BUYERS INTENDING TO RENT  Needs  • Thomas. Buying apartments is his way of making money.  • He’s got some friends in real ...
STRATEGY                                           Report and Strategy                                           After the...
PLANNING              We provide creative ideas and strategy for clear goals,              to be able to answer the follow...
Stage IIGRAPHIC MATERIALS
PREPARATION OF GRAPHIC MATERIALS           1. Building renders       2. Floor plans              3. Flat plans       4. Mo...
SUPERDEVELOPER                • Website with CMS                • CRM system                • 3D architectural models     ...
Stage III IMAGE BUILDING
INVESTMENT NAME1.Name – „Where will I live”?                                            Forrest…?                        S...
FINDING ARGUMENTS2.Claim – „Why would I want to live there”?                                  Nature…?               Beaut...
IDENTITY CREATION3.CI Manual     Information and Advertising materials is what makes corporations special and distinguisha...
FINDING HUMAN AMBASSADOR4.Ambassador – putting human face of the real estate     This is a character through which we comm...
PHOTO SHOOT4.02.13                 37
MODELLING4.02.13               38
RENDERING4.02.13               39
FINAL RENDERING4.02.13                     40
IMPLEMENTATION4.02.13                    41
KEY VISUAL5.Key Visual – all information in one place           Providing ideal exhibition of the real estate is the found...
Stage IVOBLIGATORY MARKETING
OBLIGATORY MARKETING1. Internet – catalogues and directories  4.02.13                                  44
OBLIGATORY MARKETINGInternet – Search Engine Optimalization (SEO) 4.02.13                                        45
SEARCH ENGINE OPTIMIZATIONCurrently we are positioning                      .150 websites, in the TOP 10are 94% of our cus...
OBLIGATORY MARKETINGInternet – Search Engine Marketing (SEM) 4.02.13                                   47
SOCIAL MEDIA CAMPAIGNS“We can embedsocial media tools intoyour website or helpyou design and buildyour own brandedonline c...
OBLIGATORY MARKETING     2. Real Estate press     Ads     Media relations4.02.13                              49
OBLIGATORY MARKETING      3. Real estate surroundings      Billboards, banners      Flags      Signposts4.02.13           ...
OBLIGATORY MARKETING4.             Printing     4.02.13                               51
OBLIGATORY MARKETING5. Presentations                             Presentations                             Agency Brochure...
IMAGE MARKETING3.        Advertising Campaign4.02.13                           53
Stage V ADDED VALUE
ADDED VALUE1. PromiseBefore the building will grow in the    neighborhood,      among       prospective    customers runs ...
BIG IDEA - ESTIMATED EARNINGS2.        Publicity - The developer has launched the most interesting artistic project in Pol...
IMAGE MARKETING  4. PR  1. Mapping and Media Lists  2. Target Groups  3. PR Tools:  • Press releases  • Interviews  • Arti...
IMAGE MARKETING  5. Cooperation with partners  Based on a common budget, in which all  tenants have their share, you shoul...
Stage VISALES MARKETING
SALES MARKETING1. Media planning and buying   Client         Deweloper   Brand          Apartamenty                       ...
REPORT, REVISING, IMPLEMENTING Large increase in traffic from refering sites (68,72% of all traffic). 19,40% of all traffi...
REPORT, REVISING, IMPLEMENTING                      Słowo kluczowe   sierpień   wrzesień   październik   listopad   grudzi...
REPORT, REVISING, IMPLEMENTING               CONCLUSIONS:               www.sopockarezydencja.pl noticed               a s...
APARTMENT STATISTICS                     Administration panel provides                                  a comprehensive,  ...
MOBILE SALES SUPPORT  Mobile App – Functionalities     Step I –      Step II –      Step III –      Step IV –        Step ...
MOBILE SALES SUPPORTMobile App – augmented reality                                 The guide of the building              ...
SALES PROCEDURES   Sales meeting     Information Leaflet                  1. Beginning of the                             ...
PREPARING THE SHOW ROOM     Sales tool dedicated to the implementation of the presentation,     perfectly complements the ...
Offer
EFFICIENT PROJECT MANAGEMENTWe offer a unique blend of highly efficient project management in Cracowwith the convenience o...
QUALITY ASSURANCEWe follow a simple yet robust process to ensure that quality assurance is atthe heart of every project.4....
THANK YOU FOR ATTENTIONLOOKING FORWARD TO FUTURE       COOPERATION        Zbigniew Woźnowski     z.woznowski@supremum.pl  ...
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Supremum REM

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Supremum REM

  1. 1. Supremum Real Estate Marketing Lato 2011, Kraków
  2. 2. ABOUT SUPREMUM GROUP Located in Kraków (Cracow, Poland) Supremum is a full-service agency, specializing in integrated marketing for real estate sector. Apart from traditional communication channels we offer cost-effective, interactive Offices in Warsaw and London (08.2011) and PR support. Local and International Clients Stable growth and development 11 years of experience 35 employees 95 partners100 campaigns per year 4.02.13 2
  3. 3. International Design AllianceWe have partners and affiliates in:Warsaw, Brussels, Berlin, Moscow, Montreal (IDA),London (Business Development) and planning to open office by the end of summer 2011) . Supremum Group is also a corporate member of Icograda / International Design Alliance , a world body for professional visual communication design and a network of design agencies and organizations from 65 countries. Our work applies international best design practices and standards set by IDA. Our staff attends IDA World Design Congress and other design seminars to stay up to date with latest developments in visual design worldwide. 305/15/11
  4. 4. WHY US? EXPERIENCE 26 real estates investments for 19 developers 16 commercial properties for 4 developers Marketing operations for over 500 000 m2 areas Experienced team (architects, 3D designers, strategy planners) In business since 2001 COMPETITIVENESS Merging inter-branch budgets for bigger discounts in media buying Network of proven subcontractors INNOVATIVENESS We provide technological solutions designed for real estate 3D flat charts Virtual tours Media Plan and Procedures system for home and commercial properties4.02.13 4
  5. 5. OUR SERVICES CORPORATE WEBSITES DESIGN MICROSITES ATL / BTL CAMPAIGNS SOCIAL MEDIA BRANDING ONLINE CAMPAIGNS COPYWRITING ADVERGAMES STRATEGY SEO & SEM PRINT E-COMMERCE PLATFORMS CORPORATE IDENTITY INTERACTIVE VIDEO PRODUCTIONS POS / PACKAGING ILLUSTRATION / ANIMATION 3D MODELLING & RENDERING USER EXPERIENCE & EYE TRACKING4.02.13 5
  6. 6. OUR CLIENTS - REAL ESTATE4.02.13 6
  7. 7. OUR CLIENTS - ADVERTISING4.02.13 7
  8. 8. HOW WE WORKI – Workshops II – Strategy and planningKnowledge and experience exchange. Strategy is based on the workshop report.Client vs. Agency brainstorm resulting Next we design the timeline and budget.in a detailed report.III – Project managament IV– Implementation and raportingProject Manager is in charge of all the tasks and All tasks and projects are processed through a CRMoperations included in the Media Plan. They he system online – each Client has their own dedicateddesignates agency employees for other tasks account. We usually report weekly and monthly.accordingly and stays in touch with the Client. 4.02.13 8
  9. 9. Portfolio REAL ESTATE
  10. 10. ADVERTISING CAMPAIGNS4.02.13 10
  11. 11. PORTFOLIO – REAL ESTATE4.02.13 11
  12. 12. PORTFOLIO – REAL ESTATE4.02.13 12
  13. 13. OUTDOOR RENDERS4.02.13 13
  14. 14. PORTFOLIO - WIZUALIZACJERENDERS INDOOR wnętrza 4.02.13 14
  15. 15. BUILDING MODELS4.02.13 15
  16. 16. BUILIDING PRESTIGEWe invited Edward Dwurnik to cooperate with Polnord.We organized a grand opening of the new art gallery in the the sales located in thereal estate (called “Sopocka Rezydencja”). The Gallery only held exhibition depictingSopot, including “Sopocka Rezydencja” a work of art created by the Artist for this soleevent. 4.02.13 16
  17. 17. Stage IPREPARATION OF MARKETING AND SALES TOOLS
  18. 18. INVESTMENT DESTINANTIONS ANALYSIS Important Places Field Research New Commercial Displays Competition Map4.02.13 18
  19. 19. WORKSHOPSReal Estate (Garden Residence) Workshops, KR 16-X-2008 There are agency employees dedicated to the workshops, cooperating with the Client. Agency: Client: Strategic Planner We encourage the Client to designate at least 2-3 employees to take part in the Media Planner brainstorming process as it facilitates the process and results in better ideas. Account Director PR Manager R&D Specialist4.02.13 19
  20. 20. WHAT WE HAVE TO OFFERProducts:Apartments up to 350 000 PLN Who wants to have it: Target group:Apartments up to 450 000 PLN •Young married couplesApartments up to 800 000 PLN • Wealthy and pampering parents •30-40 year old DINKs What’s important to them: •Investment Funds Hierarchy of needs: • Private Investors • Price and the form of payment • Buyers Intending to Rent • Localization and surroundings • Neighbours • Standard • Returning Immigrants • Quality of service • Value added • Decorating service • School / Kindergarten within zip code 4.02.13 20
  21. 21. TARGET GROUP – FINANCIAL ANALYSIS PRODUCTS CREDIT CAPACITY TARGET GROUP • Young married couples Apartments up to 350 000 PLN Min. 4500 PLN • Wealthy and pampering parents • 30-40 year old DINKs Apartments up to 450 000 PLN Min. 7000 PLN • Investment Funds • Private Investors Apartments up to 800 000 PLN Min. 12 000 PLN • Buyers Intending to Rent • Neighbours • Returning Immigrants • „Bold & beautiful” • Single corporation employyes 4.02.13 21
  22. 22. FINANCIAL ANALYSISPRODUCTS APARTMENTS TARGET GROUPApartments to 350 000 PLN • Young married couples Type Quantity Studio • Wealthy and pampering parents apartment 15 • 30-40 y/o DINKsApartments to 450 000 PLN 2 bedroom 64 3 bedroom 71 • Buyers intending to rentApartments to 800 000 PLN 4 bedroom 5 • Investment funds • Private investorsApartments above 1 000 000 PLN • Neighbours • Returning immigrants •„Bold & beautiful” • Single, corporation employyes Based on the analysis we recommend focusing on 2 types of apartments. 4.02.13 22
  23. 23. YOUNG MARRIED COUPLE (CORPORATION EMPLOYEES)Needs:• Ana and Antonio want to move to a bigger apartment (65-60m2)• They have a 1 year old son – Juan• Their son’s birth made them realize they need something bigger – higher standard and better localization• This purchase means coming to the next level – stabilization, family – they think it’s their target apartment• The apartment matches all their present needs and past aspirations• Antonio and Ana research the prices and locations, comfort level and analyze future (kindergarten and school for Juan)• They’ve had some previous experiences with developer and they don’t believe them anymore.• They want to negotiate the contract and use all their previous purchase experiences.• Ana and Antonio want the apartment to be brand new and ready Present housing situation: •They’ve already managed to pay off the credit for their first apartment – now it’s worth much more on the market Credit capacity over •Antonio recently got promoted and now he can afford a credit for a bigger, better 1 000 000 PLN apartment and selling the former one.Name: Ana and Antonio Ocupation: Senior Management (both)Age: 36 and 37years old Car: Mitsubishi OutlanderCity: Sopot Income: 8 500 PLN/month Ana, 12 500 PLN/month AntonioFamily situation: marriage Credit capacity: Over 1 000 000 PLN4.02.13 23
  24. 24. WEALTHY AND PAMPERING PARENTS Needs: • Michael and Agness – high earnings in finance, used to the high standard of living • Their adolescent children go to the best schools, spend their holidays abroad learning new languages. They dream of Harvard or at least studying in Brussels - fulfilling their parents’ ambitions. • They have been together for 15 years – now they want a secure start for their children. • After the last crisis they are cautious about financial investments. They lost a lot in funds and nothing new came along from the market. • This purchase will be a form of a capital investment as they wait through the uncertain times • They chose Sopot because they spend all their holidays in tropical environment, so they want to have their own “spot” to visit for the weekend – without a need for booking and arrangements. • They know the market – they are confident but cautious. They ask a lot of questions. They Negotiate. • Michael and Agness are looking for a small apartment in a prestigious localization that will boost their self esteem and will also be a good investment for the time being. Present housing situation: Credit capacity over •They own 3 apartments (they rent 2 of them) •They think this purchase is their last chance for this kind of investment. 1 000 000 PLNName: Michael and Agness Ocupation: Senior Management (both)Age: 40 and 42years old Car: Subaru Forester and Volvo XC 90City: Warszawa Income: 20 000 PLN/month Michael, 14 000 PLN/monthFamily situation: marriage Agness Credit capacity: Over 1 000 000 PLN 4.02.13 24
  25. 25. DINKs – DOUBLE INCOME NO KIDS Needs: • Derek and Isabel. It’s going to be their first apartment (48m2) • They find it a temporary solutions – they are in the middle of building their career and they care about prestige • Not only do they want to have a first shared apartment, they also care about everyone to see that it’s high-class. • Luxury and high-class location is supposed to help them grow on the job market (“We start high). • Derek and Isabel analyze prices of all luxury locations in town. They don’t have favorites – they will choose whatever will have the highest value added (something distinguishing) to the market price. An apartment is more than an engagement ring to them. It needs to shine and legitimize their future life. • They don’t have any previous experience with any kind of a developer. Their knowledge is based on their friends’ experiences and breaking news about developers’ fraud they find online. • They will be looking for an offer online – digging through internet forums.Present housing situation:•They don’t own their own apartment. They rent modern flats in the city center. Credit capacity over•New apartment is supposed to be the beginning of their future together even though 500 000 PLNthey don’t think about .Name: Derek and Isabel. Ocupation: Senior Management (both)Age: 30 and 28 years old Car: Skoda Octavia, Ford Focus company carCity: Sopot Income: 5 000PLN/month Isabel, 7 000 PLN/month DaeekFamily situation: Civil Union Credit capacity: Over 500 000 PLN 4.02.13 25
  26. 26. BUYERS INTENDING TO RENT Needs • Thomas. Buying apartments is his way of making money. • He’s got some friends in real estate and is acquainted with a lot of developers • After a couple of successful deals (mostly students accommodations and flats in the city centers) he decided to explore new market. • By buying an apartment in Sopot he wants to invest in a prestigious location. It’s his third investment of this kind – not meant for students. • He is well oriented in the prices. When offered a good price he is willing to buy more than one apartment to be able to negotiate. • He will be looking for an offer online and in press. He is too busy to attend real estate trade fairs. He gets hints from realtors and developers.Present housing situation:•Perfect situation: over a dozen apartments in different parts of the country.•Next purchase will be treated as yet another ‘hotel’ on his Monopoly board – a source of income. Name: Thomas Ocupation: Company owner Age: 48lyears old Car: Subaru Forester City: Kraków Family situation: Committed relationship 4.02.13 26
  27. 27. STRATEGY Report and Strategy After the workshops the Agency prepares and presents a Final Report which is a basis for further proceedings. The Report includes previously prepared analysis extended to include the results of the Workshops, suggestions for the channels of communications, consumer insight, and preliminary proposals of the direction of marketing actions, which are later opinioned by the Client. The whole is presented as a complex marketing strategy. The report includes previously collected information on the market, competition and investment, expanded on the conclusions of Real Estate = sculpture staged the Workshop; in the physical public domain - recommendation of communication channels; -consumer insight; - areas for Big Idea; - preliminary proposals for action advertising.4.02.13 27
  28. 28. PLANNING We provide creative ideas and strategy for clear goals, to be able to answer the following questions: •What is our long-term goal? •What image of the brand do we expect to achieve? •What short-term goals do we want to achieve on the way? •What values does our image pertain to? What values do we still have to achieve? •Which distinguishable features of our brand should we focus on? •Which are the most promising and guarantee that we stand out from the crowd? •Which of the features spontaneously associated with our brand should we try and eliminate? We define the most desirable situation for our brand to be in in a year and we provide the tools to achieve it.4.02.13 28
  29. 29. Stage IIGRAPHIC MATERIALS
  30. 30. PREPARATION OF GRAPHIC MATERIALS 1. Building renders 2. Floor plans 3. Flat plans 4. Model apartments renders 5. Surroundings 4.02.13 30
  31. 31. SUPERDEVELOPER • Website with CMS • CRM system • 3D architectural models • Reservation – Selling system • Apartment management system • Maintenance system4.02.13 31
  32. 32. Stage III IMAGE BUILDING
  33. 33. INVESTMENT NAME1.Name – „Where will I live”? Forrest…? Sunny…? Meadow…? Park…? Hill…? Glade…? Name of the real estate is only worth a dime, when it becomes natural for the future owners. Thus what we offer is a list of names that easily enter the common parlance. 4.02.13 33
  34. 34. FINDING ARGUMENTS2.Claim – „Why would I want to live there”? Nature…? Beauty…? Family…? Comfort…? Safety…? Good claim is more than words. It provides strong association with the name and is the essence of all advantages of the apartment. It also distinguishes the real estate from the others. 4.02.13 34
  35. 35. IDENTITY CREATION3.CI Manual Information and Advertising materials is what makes corporations special and distinguishable. Once you see a good quality material, you will always recognize it. Providing Real Estate with the corporate form of CI Manual makes it more recognizable and trustworthy. 4.02.13 35
  36. 36. FINDING HUMAN AMBASSADOR4.Ambassador – putting human face of the real estate This is a character through which we communicate emotions we want to share with the Clients and characteristics of the garget group or a developer. Buildings give us purely esthetic experience so only an emotional message sent by the ambassador will be well remembered. This is an important choice, because consistency pays off. 4.02.13 36
  37. 37. PHOTO SHOOT4.02.13 37
  38. 38. MODELLING4.02.13 38
  39. 39. RENDERING4.02.13 39
  40. 40. FINAL RENDERING4.02.13 40
  41. 41. IMPLEMENTATION4.02.13 41
  42. 42. KEY VISUAL5.Key Visual – all information in one place Providing ideal exhibition of the real estate is the foundation of a coherent, consistent and most successful promotional activities. 4.02.13 42
  43. 43. Stage IVOBLIGATORY MARKETING
  44. 44. OBLIGATORY MARKETING1. Internet – catalogues and directories 4.02.13 44
  45. 45. OBLIGATORY MARKETINGInternet – Search Engine Optimalization (SEO) 4.02.13 45
  46. 46. SEARCH ENGINE OPTIMIZATIONCurrently we are positioning .150 websites, in the TOP 10are 94% of our customers.We offer a service positioning and advertising onsearch engines at the highest level. The mainadvantage of these services is the payment for theeffect of position in search results and thequantities to enter the site, which provides an easyway to verify the effectiveness of the campaign.Check our site: www.supremumseo.com 4.02.13 46
  47. 47. OBLIGATORY MARKETINGInternet – Search Engine Marketing (SEM) 4.02.13 47
  48. 48. SOCIAL MEDIA CAMPAIGNS“We can embedsocial media tools intoyour website or helpyou design and buildyour own brandedonline community.”4.02.13 48
  49. 49. OBLIGATORY MARKETING 2. Real Estate press Ads Media relations4.02.13 49
  50. 50. OBLIGATORY MARKETING 3. Real estate surroundings Billboards, banners Flags Signposts4.02.13 50
  51. 51. OBLIGATORY MARKETING4. Printing 4.02.13 51
  52. 52. OBLIGATORY MARKETING5. Presentations Presentations Agency Brochure Client Brochure PPT presentation 3D – Animation 4.02.13 52
  53. 53. IMAGE MARKETING3. Advertising Campaign4.02.13 53
  54. 54. Stage V ADDED VALUE
  55. 55. ADDED VALUE1. PromiseBefore the building will grow in the neighborhood, among prospective customers runs a rumor – what to expect?What’s important is that these spontaneous speculation are provided with appropriately selected guidance. The elements, based on which the prospective Clients conjecture, combined together they create THE PROMISE.Both ads on the site, as well as media advertising, press releases, etc. should be subordinated to a clearly defined promise that we want to make.The promise should increase interest in the mall and find fulfillment on the opening day. A key element of the image is, after all, credibility. 4.02.13 55
  56. 56. BIG IDEA - ESTIMATED EARNINGS2. Publicity - The developer has launched the most interesting artistic project in Poland! Interest – The developer builds and estate and invites artists! Prestige – The Developer receives prestige by investing in art! Awareness and prices acceptance - Its Clients appreciate the uniqueness of the real estate Awareness of the distinctions and attractiveness of the product Creating values for the distinctive features PR ADS BUZZ MARKETING RECOMMENDATIONS SALES4.02.13 56
  57. 57. IMAGE MARKETING 4. PR 1. Mapping and Media Lists 2. Target Groups 3. PR Tools: • Press releases • Interviews • Articles • Advertorial 4. E- PR: • Newsletter • Blogs, Forums, Social Networks • Specialist On-line Services • Net PR Synergy – using interactive tools for PR management online (including SEO copywriting) 5. CSR – Corporate Social Responsibility 6. Press Office 7. Special Events 8. Media Monitoring 9. Reporting4.02.13 57
  58. 58. IMAGE MARKETING 5. Cooperation with partners Based on a common budget, in which all tenants have their share, you should take steps to promote the mall as a whole and an offer from each tenant individually. One such measure is a regular newsletter offer, which makes a valuable source of information for a customer and is facilitates shopping in the mall. Principles of cooperation with the tenants may be based on fixed contributions, or stay in the flexible form which promotes only particular tenants, and the tenants change.4.02.13 58
  59. 59. Stage VISALES MARKETING
  60. 60. SALES MARKETING1. Media planning and buying Client Deweloper Brand Apartamenty MEDIA PLAN Timetable sep– oct 2010 Title Size Issue Date Issues Discount Wprost 1/3 poziom Fcprawa red. 2008-10-09 2 65% Newsweek 1/3 poziom FCprawa red. 2008-10-12 2 50% Manager 1/3 poziom FCprawa red. 2008-10-12 2 58% Forbes 1/3 poziom FCprawa red. 2008-10-14 2 70% Polityka 1/3 poziom FCprawa red. 2008-11-01 2 45% Gazeta 1/3 poziom FCprawa red. 2008-11-01 2 35% Wyborcza In 2010 we negociated over 11m PLN deals for our clients. That allows us to gain more bonuses and provide better media plans. 4.02.13 60
  61. 61. REPORT, REVISING, IMPLEMENTING Large increase in traffic from refering sites (68,72% of all traffic). 19,40% of all traffic consists of direct entries – its percentage dicreases which proves onlina campaigns effective. SEO achieves 11,88% of all traffic.4.02.13 61
  62. 62. REPORT, REVISING, IMPLEMENTING Słowo kluczowe sierpień wrzesień październik listopad grudzień SEOapartamenty nad morzem 100 100 100 100 100apartmanety blisko morza 100 100 15 14 100apartamenty nad bałtykiem 100 30 19 18 16mieszkania nad bałtykiemmieszkania nad morzem 100 100 18 100 11 61 9 64 9 CONCLUSIONS: 51mieszkania blisko morza 100 100 2 3 4apartamenty pas nadmorski 100 100 100 63 2mieszkania pad nadmorski 100 100 100 39 3luksusowe apartamenty nad morzem 100 48 20 22 21luksusowe mieszkania nad morzemapartamenty przy plaży 100 100 40 100 6 100 9 100 8 15 The upward trend in mostmieszkania przy plaży 100 100 39 100 3apartamenty sopot 100 100 50 46 43apartamenty trójmiastomieszkania sopot 100 100 55 100 25 100 26 18 25 14 of the keywords.mieszkania trójmiasto 100 100 46 42 43luksusowe apartamenty sopot 100 20 11 11 9luksusowe apartamenty trójmiasto 100 15 9 7 8luksusowe mieszkania sopot 100 39 1 3 6luksusowe mieszkania trójmiasto 100 100 1 4 3apartamenty z widokiem na morze 100 100 21 67 36mieszkania z widokiem na morze 100 13 7 4 6mieszkanie na sprzedaż sopot 100 16 12 13 11mieszkania na sprzedaż sopot 100 16 14 13 14 14 keywords in TOP 10.mieszkania w sopocie 100 57 14 10 13nowe mieszkania w sopocie 100 13 13 10 8mieszkania na sprzedaż w sopocie 100 12 13 21 18mieszkania na sprzedaż trójmiasto 100 100 10 23 18nowe mieszkania trójmiasto 100 100 49 16 20sprzedaż mieszkań sopot 100 16 13 28 11sprzedaż mieszkań trójmiasto 100 46 31 20 25apartmanety na sprzedaż nad morzem 100 42 79 33 20sprzedaż apartamentów nad morzem 100 31 29 24 17 apartamenty morze 100 30 19 59 23 30 keywords in the mostmieszkania morze 100 41 39 74 8apartamenty na sprzedaż 100 100 100 100 48apartamenty sprzedażmieszkania na sprzedaż 100 100 100 100 73 100 75 100 33 100 looked-at zone.apartamenty najbliżej morza 100 100 92 83 24.02.13 62
  63. 63. REPORT, REVISING, IMPLEMENTING CONCLUSIONS: www.sopockarezydencja.pl noticed a significant upard trend over the past 3 months. Currently we observe a downward trend due to reduced intensity of advertising - suggest an absolute increase in advertising activity on the Internet.4.02.13 63
  64. 64. APARTMENT STATISTICS Administration panel provides a comprehensive, current statistics of the most visited apartments, which is helpful for example in a deciding which apartment to promote on the homepage. Statistics show the most visited sites on the website, which, given the amount of data about the real estate is a very valuable information the developer. It also helps to realistically assess the advantages of investing in the eyes of potential customers. This assessment can be used in other forms of advertising too.4.02.13 64
  65. 65. MOBILE SALES SUPPORT Mobile App – Functionalities Step I – Step II – Step III – Step IV – Step V – Step VI – choose the choose the go through go through contact a login, go type of an living space the plans and the pictures / sales person through apartment arrange your movies / prices, make own visualizations a reservation apartment4.02.13 65
  66. 66. MOBILE SALES SUPPORTMobile App – augmented reality The guide of the building The application guides the user through a designated, or any specific path in the building, responding to the essential elements. On the screen there is information related to these elements in the form of text, pictures or even mini-movies. Sample elements: Looking at the building – free apartments are presented We are in the building lobby – 20 second speech of an architect Lets go by lift – the application which informs about its quality, some technical details. Admiring the view from the window – icons of important sites (eg bank, airport, etc.) appear.4.02.13 66
  67. 67. SALES PROCEDURES Sales meeting Information Leaflet 1. Beginning of the meeting Traditional Booklet materials Blueprint/3D 2. Chat about a particular Online service Presentation (“Realtor Account”) apartment (“live”) PPT presentation 3. End of the meeting – PENDRIVE presentation of & CLIENT materials for ACCOUNT Interactive PDF plan further analysis4.02.13 67
  68. 68. PREPARING THE SHOW ROOM Sales tool dedicated to the implementation of the presentation, perfectly complements the spatial imagination. Combined with Superdeveloper will allow the Client to familiarize with the apartments.4.02.13 68
  69. 69. Offer
  70. 70. EFFICIENT PROJECT MANAGEMENTWe offer a unique blend of highly efficient project management in Cracowwith the convenience of a face-to-face contact in Warsaw.FAST response time to support client demandsOur Krakow based project managers are all real estatemarketing specialists and work with our graphicdesigners, copywriters and architects to deliver projects ondaily basis.We would supplement this team with Business Director,who will be available to attend status meetings, keybriefings and manage our relationship with you.Updates and status reporting outlining work inprogress, issues and next steps. Status updates andcommunication will be managed by our Sofia basedproject management team. Our UK Business Director willagree and optimise the format for project reporting andwill ultimately be responsible for the quality of our clientservicing.4.02.13 70
  71. 71. QUALITY ASSURANCEWe follow a simple yet robust process to ensure that quality assurance is atthe heart of every project.4.02.13 71
  72. 72. THANK YOU FOR ATTENTIONLOOKING FORWARD TO FUTURE COOPERATION Zbigniew Woźnowski z.woznowski@supremum.pl Supremum.pl Plac Matejki 10/6b Kraków 31-157 www.supremum.pl

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