Packaging Considerations

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Packaging Considerations

  1. 1. Packaging Considerations<br />
  2. 2. Washing Powder<br />Persil Non-bio<br />Colours<br />Blue, red, green. Primary lights & colours<br />Images<br />British Skin Foundation logo<br />“a cleaner planet plan” logo<br />A father and a baby<br />“25 washes”<br />£2.82/kg<br />Filetti non-bio<br />Colours<br />Pinks, white & blue font<br />Images<br />“10 washes”<br />“sustainable cleaning.com”<br />A family cuddled in very white clothes and blankets<br />
  3. 3. Toothpaste<br />Sensodyne original<br />Colours<br />White + pink – red, blue logo<br />Images<br />Circles.<br />Tube is otherwise blank – no graphics or images.<br />Colgate Total original<br />Colours<br />White and red<br />Images<br />“Total” logo in red, blue and yellow<br />
  4. 4. Cereal<br />Weetabix<br />Colours<br />Yellow, blue text<br />Images<br />“low in” tick<br />Wheat fields<br />9.9p / biscuit<br />Waitrose Wholewheat Biscuits<br />Colours<br />Plain white and brown<br />Images<br />A breakfast dish and spoon<br />Colours are block – no gradient<br />6.2p / biscuit<br />
  5. 5. Chicken (raw)<br />Sainsbury’s<br />Colours<br />Blue label<br />Images<br />Blue label<br />
  6. 6. Carbonated Soft Drinks :O<br />Lucozade Orange<br />Colours<br />Orange, bold yellow font<br />Images<br />Bubbles<br />Slogan<br />An orange<br />19.9p / 100ml<br />Coke Zero<br />Colours<br />Black, red and white font<br />Images<br />Coca cola logo<br />A coke bottle – red.<br />Nutritional information<br />£1.98 / litre<br />
  7. 7. Biscuits<br />Maryland Chocolate Chip<br />Colours<br />Red and orange, red and orange logo and text<br />Images<br />Cookies, chocolate chips<br />Nutritional information<br />66p / 100g<br />Waitrose Belgian dark chocolate cookies<br />Colours<br />2 shades of brown-gold<br />Images<br />Cookies, one is broken.<br />Stripes.<br />66.1p / 100g<br />
  8. 8. Chocolate<br />Green and Black’s organic milk chocolate<br />Colours<br />Blue and black, gold font<br />Images<br />The logo, a leaf<br />Lindt Excellence Milk<br />Colour<br />White, gold and blue fonts<br />Images<br />A chocolate piece, milk in a glass<br />
  9. 9. Eggs<br />Waitrose free range<br />Colours<br />Blue and plain<br />Images<br />A chicken, outside<br />“Lion” quality<br />A chicken<br />Clarence Court free range<br />Colours<br />Totally blue<br />Image<br />A chicken<br />

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