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From a Local Software Company to An International Market Influencer - Xiaomi's Success Story

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Ever wondered how Xiaomi managed to climb the ladder of success in just 3 years?

Or did you give a thought to what's the reason why Xiaomi manages to sell thousands of smartphones in seconds?

Want to know how Xiaomi evolved as a game changer in the smartphone industry?

The answers to these questions lie in this presentation.

This slideshare beautifully shows the history of Xiaomi - From a local software company to an international market influencer.

Read the story and tell me the answer to the first two questions in comments! (Yes, you will have to think logically)

Published in: Technology

From a Local Software Company to An International Market Influencer - Xiaomi's Success Story

  1. 1. From a local software company to an international market influencer: Xiaomi’s success story - By Yashraj Kakkad TechProbeX.com
  2. 2. WHAT YOU’LL LEARN:
  3. 3. 1. Introduction to Xiaomi 2. How Xiaomi began its journey 3. How Xiaomi entered the hardware market 4. Xiaomi goes beyond smartphone industry 5. Xiaomi-Apple controversy
  4. 4. FIRST, A BRIEF INTRODUCTION OF XIAOMI
  5. 5. Xiaomi is a Chinese company, founded by Lei Jun and headquartered in Beijing.
  6. 6. It is ranked 4th amongst the smartphone manufacturers of China and has influenced international markets to a great extent.
  7. 7. It defeated Samsung in terms of sales in the second quarter of 2014 in China!
  8. 8. Though it is not yet known in some-parts of European countries, it has set its foots on China, Malaysia, Singapore, India and Indonesia.
  9. 9. HOW XIAOMI STARTED ITS JOURNEY
  10. 10. Xiaomi began as a software company creating custom ROM based on Android, named MIUI.
  11. 11. They made MIUI available for all, even non-developers stating that their aim was to improvise Android and provide users the features they didn’t have before.
  12. 12. MIUI was quite related to Apple’s UI, having features such as cloud backup and music player. (They even had their own app store!)
  13. 13. This led to a controversy, where Apple openly accused Xiaomi claiming that they copied Apple’s UI. (More on that later)
  14. 14. As a result of tremendous spread, at the end of 2014, Xiaomi could brag of having over 30 million MIUI users worldwide.
  15. 15. XIAOMI STARTED PROGRESSING
  16. 16. While rocking the floors of the software industry, Xiaomi decided to try their hands in the hardware market.
  17. 17. In 2011, Xiaomi launched Mi One, their first ever Android smartphone, which was a good one in its range.
  18. 18. This continued as Xiaomi manufactured Mi2, Mi3, Mi4, Redmi 1s and many other smartphones.
  19. 19. APPLE-XIAOMI CONTROVERSY
  20. 20. As talked about earlier, Xiaomi is accused of copying Apple’s UI (User Interface), which took years to develop.
  21. 21. However, Hugo Barra, the Vice-President of Xiaomi global, refused to accept the fact saying that they just took their design as an inspiration.
  22. 22. IT’S NOT JUST SMARTPHONES NOW
  23. 23. Today, Xiaomi manufactures Smart TVs, Wi-Fi Routers, Power Banks, Headphones etc., giving a direct challenge to Samsung and Apple.
  24. 24. Thank you for viewing the presentation. If you enjoyed my work, do take a look at my blog www.techprobex.com. I would be really happy if you would!
  25. 25. SHARE THE LOVE! (YOUR FRIENDS AND FAMILY WILL SURELY LOVE THIS)

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