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In our WP 101 tutorial we touched on the basics of WordPress. Now lets take a closer look at what you can actually do with WordPress. No longer just a blogging platform it is now a fully functioning robust content management system (CMS).

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  1. 1. Supernova Media Presents: 201
  2. 2. Stay Informed Join our E-Club http://bit.ly/SNMe-club to receive our monthly newsletter, with practical tips to increase brand awareness and strategies for more engaging relationships with your clients. Visit and Like our Facebook page http://on.fb.me/KFujSu Go ahead - post your Social Media & WordPress questions and get answers in real time.
  3. 3. It Starts With Passion There’s no shortage of creative thinkers out there. What’s a little harder to find are creative thinkers who understand business. That’s where Supernova Media Shines. We are a full service web company. We provide our customers with a uniform custom branded web presence. At Supernova Media we specialize in the speedy setup of WordPress websites & blogs. All our websites are mobile friendly, have onsite search engine optimization and social media integration.
  4. 4. What is WordPress?WordPress is no doubt the most popular contentmanagement and blog publishing application availableon the web today. First released in as a basic blogengine, WordPress is now a full-featured, fullycustomizable website creation tool used by millions ofindividuals, businesses and organizations around theworld.

WordPress is most popular for its packagedapplication, which can be downloaded for free atWordPress.org and installed anywhere as thebasis, platform, and structure for an entire website. Italso offers free blog services online at WordPress.com.
  5. 5. What is WordPress? Because it is open source—meaning simply that all of its code and files are free to use, customize, and enhance—WordPress technology has been harnessed by thousands. From curious individuals to freelance professionals to Fortune 500 companies, people all over the world use WordPress because of its many powerful features. These include a templating system, workflow, search-engine friendly link structures, advanced content categorization, and more.
  6. 6. WordPress Statistics WordPress Sites in the World
  7. 7. WordPress StatisticsToday 374,196 bloggers posted 412,407 posts and 420,254 comments.That’s about 286 posts per minute, and 292 comments per minute. Intotal 95,205,329 words were written. Thats more than 2 times larger thanthe entire Encyclopedia Britannica, which has about 40 million words!How many people read blogs on WordPress.com?Over 297 million people view more than 2.5 billion pages each month.How many posts are published on WordPress.com?WordPress.com users produce about 500,000 new posts and 400,000 newcomments on an average day.
  8. 8. WordPress StatisticsWhere in the world is WordPress.com used?WordPress blogs are written in over 120 languages. Below is a break down ofthe top 10 languages:English 66%Spanish 8.7%Portuguese 6.5%Indonesian 3.5%Italian 2%German 1.8%French 1.4%Russian 1.1%Vietnamese 1.1%Swedish 1.0%
  9. 9. WordPress StatisticsWho publishes on WordPress.com?From TechCrunch to TED, CNN, and the NationalFootball League, WordPress.com users span a broadrange.WordPress has a publisher blog detailing someleading WordPress sites. You can also see more topWordPress.com blogs of the moment or view the topfreshly pressed posts.
  10. 10. Wordpress 201In our WP 101 tutorial we touched on the basics of WordPress.Now lets take a closer look at what you can actually do withWordPress. No longer just a blogging platform it is now a fullyfunctioning robust content management system (CMS).What is a (CMS)?A product installed on a web server that allows managingpages, blogs and articles online, without storing them on adesktop computer and uploading each time when you need tomake changes. Simply login to your website, write or modifycontent, and then your website is updated instantly. There canbe multiple administrators or editors, each with their owndefined user roles.
  11. 11. CMS CMS provide separation between articles and web design, thus allowing you to focus on writing content and not worry about copying the web design from page to page. CMS products can also automatically update menus and links between pages based on the list of articles you create, therefore you don’t need to worry about your website becoming broken when you rename pages.
  12. 12. Drupal, Joomla & WordPress In todays market for CMS – you will be faced with 3 choices WordPress, Drupal, and Joolma. All three are written in the PHP programming language, and are licensed under the free GNU General Public License (GPL), and all depend on the MySQL database to hold and manage the actual content within a website. All offer extensions/add- ons, plugins, themes and or templates galore.
  13. 13. InstallationIn our opinion, WordPress wins hands downwhen it comes to installation simplicity andease of use. WordPress has made a pointabout getting its installation process down tomere moments of your time. (5 minutes).The way WordPress handles all articles aseither posts in a blog or a page on the site isintuitive for new users to grasp. Location ofcontent and widgets is handled by droppingthem within pre-set locations within a giventheme.
  14. 14. Hosting Hosted or Self hosted? Hosted via WordPress.com you do not have to download software, pay for hosting or manage a web server. When you sign up for a WordPress.com blog, you will get a URL like ―andy.wordpress.com‖. or you can map a domain so your blog is available at ―example.com‖ without the ―.wordpress.com‖ portion. No control over the software, database, no FTP access and no uploading of themes or plugins.
  15. 15. cPanelFor your self hosted site, WordPress is free but, you will need a domain name and monthlywebhosting for your site. A domain nameregistration will run around $10 per year andhosting can be around $7 a month, leaving thetotal cost of your new web site well under $100per year.We like this best as you own and hold yourcontent, and can use which ever themes andplugins you want. Many hosts offer an easy oneclick install of Wordpress via their cPanel..
  16. 16. Themes, Plugins & Widgets The combination of these 3 effects the design, layout, usability of your WordPress web site. There are literally thousands of each to choose from. Free and premium (paid) alike. Allowing you to start your CMS that can scale quite well into a more complex site as your needs grow.
  17. 17. ThemesA WordPress Theme is a collection of files that worktogether to produce a graphical interface with anunderlying unifying design for a weblog.A Theme modifies the way the site isdisplayed, without modifying the underlyingsoftware. Themes may include customized templatefiles, image files (*.jpg, *.gif), style sheets(*.css), custom Pages, as well as any necessarycode files (*.php).[source: http://codex.wordpress.org/Using_Themes]
  18. 18. Plugins A Plugin is a small addon program/application that you install in WordPress. Plugins can extend WordPress to do almost anything you can imagine. Think of a need and most likely there is already a plugin for that!
  19. 19. WidgetsWidgets are plugins, but not all plugins arewidgets! They are useful for putting content onyour site without having to go through the codingprocess. All you need to do is drag a certainwidget from the widget area and drop it to thesidebar or footer area.Since each widget is uniquely designed for itsfunction, it’s best to learn about some of thecommon widgets usually used for sites beforeapplying widgets into your WordPress blog. Thetext widget can be the most powerful one of allas you have complete control of it’s contents, butyou will need to learn a little html coding.
  20. 20. Content Pages & Posts Adding and editing pages or blog posts in WordPress is extremely easy to do. The WordPress WYSIWYG editor makes this process simple. Not only can add/edit your text, but also media files as well. There are plugins to extend the functions of the default editor.
  21. 21. CommentsBecause comments are so well ingrained intothe blogging mindset, its no surprise thatWordPress comes with a very robust commentmanagement system out of the box.A great freebie for WordPress users is theavailability of the Akismet plug-in, which, whenactivated, taps into Akismets very powerfulcomment and trackback spam protection tools.You do have the choice whether or not to allowcomments on your WordPress site.
  22. 22. Layout Layout styles of your site will depend mainly on the theme your choose. Here is the typical default layouts. You have the header area, the main content area and the sidebar area.
  23. 23. Adding Social Media Tools Adding Social Media Buttons to your WordPress Website is an extremely important part of website promotion. Why? Well, you have to add the social media buttons onto your website so people can easily share, save, and bookmark it. There are a few ways to add social media buttons to your WordPress website. One is to do it manually ( ugg code! ) and the other is to use a plug-in. There are many social media plugins to choose from.
  24. 24. HeadersThe header area of your site will most likely contain your logo. A header imageadds to the visual experience of your blog or website. It is a graphic image at thetop of the web page that gives a unique identity to your blog/website. Again yourchoose of theme will dictate the size and design of your header. Additionalinformation, such as opt-in forms, social sharing icons, can be added to this area tomake the most of the space.
  25. 25. Backgrounds One small change can give your site a completely different look? Choose between fixed full screen background, full width scrolling background, or classic non-scaled backgrounds. Whether you choose images, solid colors or patterns the design possibilities are unlimited. Many sites have header backgrounds, content backgrounds and footer backgrounds. Depending on your choice of theme adding and customizing the background will differ slightly. The color scheme that you use on your web site can entice the visitor to engage in the goal of your site (i.e. make a purchase or request your services) or leave it after the first few seconds so pick your color scheme carefully.
  26. 26. Navigation MenusBy far one of the most important aspects if you website is the easy of navigation foryour user. You want your information easily reached no matter which page the useris on. Do not create a maze of hidden pages.Menu placement can be above the header and/or below the header, or even alongside of the logo image.WordPress allows you to create custom menus as easily as checking a box to selectwhich item you want to have displayed. Menus items can bepages, posts, categories from within your site and custom urls from outside of yoursite. The styling of the navigation menu will also depend on your theme.
  27. 27. FootersFooters are often an overlooked aspect ofdesigning a site when actually they can be a veryuseful area to display information.Some themes will give you the option to havedifferent footer information displayed on thehomepage then on the inside pages of your site.
  28. 28. Summary WordPress offers so many features especially when you factor in the unlimited design and functions with the use of themes, plugins and widgets. Many premium themes come with their own widgets and plugins ready to use. We have only touched on the ―tip of the iceberg‖ in this tutorial. We find WodPress to be a robust and dynamic CMS capable of growing with your needs. WordPress follows all the Web Standards, keeping your blog or website compliant to all the rules that have to be followed when running a website. SEO Friendly, Search Engines love clean code someyhing you need to definitely kept in mind when building a website. WordPress uses different functions which allow it to be search engine friendly.
  29. 29. Our ServicesBeing Passionate comes easy when yougenuinely enjoy what you do. We offer anarray of services at Supernova Media buthere’s what we do best:• Web Design & Hosting• Consulting• Branding• Virtual ToursWe know that your success is our success.Contact Us
  30. 30. About Nancy Bain Nancy is a business owner, educator, and business strategist with more than 20 years experience. When she is not advising and teaching people about social media, Nancy spends a lot of her own time using social media. Find Nancy online: Google+ : Nancy Bain Like Supernova Media on Follow Nancy on Twitter Facebook Visit her Website Find her on LinkedIn Follow her Blog And visit her YouTube Channel