WordPress 101 Guide


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Nova Scotia Web Media Consultants Supernova Media present Wordpress 101 for beginners. WordPress is an open source blog tool and publishing platform customized into a Content Management System (CMS). It has many features including a plug-in architecture and a template system. WordPress is used by over 14% of the 1,000,000 biggest websites.

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WordPress 101 Guide

  1. 1. Supernova Media Presents: 101
  2. 2. Stay Informed Join our E-Club http://bit.ly/SNMe-club to receive our monthly newsletter, with practical tips to increase brand awareness and strategies for more engaging relationships with your clients. Visit and Like our Facebook page http://on.fb.me/KFujSu Go ahead - post your Social Media & WordPress questions and get answers in real time.
  3. 3. It Starts With Passion There’s no shortage of creative thinkers out there. What’s a little harder to find are creative thinkers who understand business. That’s where Supernova Media Shines. We are a full service web company. We provide our customers with a uniform custom branded web presence. At Supernova Media we specialize in the speedy setup of WordPress websites & blogs. All our websites are mobile friendly, have onsite search engine optimization and social media integration.
  4. 4. What is WordPress?WordPress is no doubt the most popular contentmanagement and blog publishing application availableon the web today. First released in as a basic blogengine, WordPress is now a full-featured, fullycustomizable website creation tool used by millions ofindividuals, businesses and organizations around theworld.

WordPress is most popular for its packagedapplication, which can be downloaded for free atWordPress.org and installed anywhere as the basis,platform, and structure for an entire website. It alsooffers free blog services online at WordPress.com.
  5. 5. What is WordPress? Because it is open source—meaning simply that all of its code and files are free to use, customize, and enhance—WordPress technology has been harnessed by thousands. From curious individuals to freelance professionals to Fortune 500 companies, people all over the world use WordPress because of its many powerful features. These include a templating system, workflow, search-engine friendly link structures, advanced content categorization, and more.
  6. 6. WordPress Statistics , , WordPress Sites in the World
  7. 7. WordPress StatisticsToday 374,196 bloggers posted 412,407 posts and 420,254 comments.That’s about 286 posts per minute, and 292 comments per minute. Intotal 95,205,329 words were written. Thats more than 2 times larger thanthe entire Encyclopedia Britannica, which has about 40 million words!How many people read blogs on WordPress.com?Over 297 million people view more than 2.5 billion pages each month.How many posts are published on WordPress.com?WordPress.com users produce about 500,000 new posts and 400,000 newcomments on an average day.
  8. 8. WordPress StatisticsWhere in the world is WordPress.com used?WordPress blogs are written in over 120 languages. Below is a break down ofthe top 10 languages:English 66%Spanish 8.7%Portuguese 6.5%Indonesian 3.5%Italian 2%German 1.8%French 1.4%Russian 1.1%Vietnamese 1.1%Swedish 1.0%
  9. 9. WordPress StatisticsWho publishes on WordPress.com?From TechCrunch to TED, CNN, and the NationalFootball League, WordPress.com users span a broadrange.WordPress has a publisher blog detailing someleading WordPress sites. You can also see more topWordPress.com blogs of the moment or view the topfreshly pressed posts.
  10. 10. LoginWhere to log in?Once you have your Wordpress blog installed(WordPress install page- how to), you need to log-in to the WordPress administration area fromwhere you can write posts and articles, managecomments, change your theme, etc. To log in theWP admin panel, navigate to the WP login page ordirectly type the URL in your browser:Then enter you user id and password
  11. 11. Dashboard This is the WordPress Dashboard
  12. 12. DashboardThe Dashboard is the first screen you see when youlog into the administration area of your blog. The mainidea of the dashboard is to give you a place where youcan get an at-a-glance overview of what’s happeningwith your blog. You can catch up on news, view yourdraft posts, see who’s linking to you or how popularyour content’s been, quickly put out a no-frills post, orcheck out and moderate your latest comments. It’s likea bird’s eye view of operations, from which you canswoop down into the particular details.
  13. 13. DashboardOn the left hand side you see the menuoptions for WordPress: In the main body of the Dashboard you see theDashboard, modules:Post,Media, Right Now,Links, Recent Comments,Pages, Incoming Links,Comments, Plugins,Thesis, QuickPress,Appearance, Recent Drafts,Plugins, WordPress BlogUsers, Other WordPress News.Tools,Settings.
  14. 14. DashboardNote: Your display may show different menuoptions and modules depending on the pluginsyou have installed and the wordpress themeyou are using. Also, you can set the screendisplay options to show ans hide certainmodules by selecting the “Screen Options” onthe upper right-hand corner of the dashboard,just below your User name and log out option.
  15. 15. Dashboard ModulesThe Right Now module offers an “at-a-glance” look at your blog’sposts, pages, categories, and tags. Click on the number and you’ll be takento the associated screen. There is also a count oftotal, approved, pending, and spam comments. You can also click on thenumbers to load the appropriate comments screen. Below this info aresome links to get you into themes, widgets, or the spam queue.The Recent Comments module has a lot of new functionality to makeworking with comments quick and easy from the Dashboard. It will show upto 5 of the latest comments on your blog. If you hover your mouse over oneof the listed comments, action links will appear, letting youApprove/Unapprove, Edit, Reply, Mark as Spam, or Delete. If you click onthe Reply action link, a form will appear, letting you reply to the commentdirectly from the Dashboard.
  16. 16. Dashboard Modules The Incoming Links module will use Google Blog Search to display other blogs that have linked to your blog. QuickPress is a mini-post editor that allows instant content creation from the Dashboard. You can include a title, body text, media files, and tags in the post, and have the option of saving it as a draft or publishing immediately. For additional options such as adding categories or setting a future publish date, you should use the Add New Post screen. The Recent Drafts module displays links to your most recent drafts, allowing one-click access from the Dashboard. If you create drafts using QuickPress, they will appear in this module immediately.
  17. 17. Dashboard ModulesWordPress Blog & Other WordPress News are modulesthat show news snippets and links to:• Recent posts from the WordPress.com News blog• Top WordPress.com blogs• Top Posts from around WordPress.com• Fastest Growing WordPress.com blogsConfiguring the DashboardJust like many of the administration screens, you canconfigure the Dashboard by showing/hiding,opening/closing, and moving modules.
  18. 18. Writing a Post Writing posts and pages is the core activity in WordPress. Posts are entries that display in reverse chronological order on your blog’s front page. Posts are included in category lists, archives, and feeds. Posts are always associated with a date, which is included in the URL. You can start your editorial experience by clicking the Add New button located in the Posts menu. Under the main Posts menu you have the following four options (as shown in the screen shots below): Posts - If you would like to edit a draft or a published post.
  19. 19. Writing a PostAdd New - Allows you to add a new post to your blog.Categories - WordPress categories can be a key element in providing yourreaders with a good experience when the come to your blog. A well designedcategory structure can also have a substantial impact on your blog’s searchengine performance.Post Tags - Tags provide a useful way to group related posts together, and toquickly tell readers what a post is about. Tags also make it easier for people tofind your content. Tags are similar to, but more specific than, categories. The useof tags is completely optional. Your posts will appear in the global tag listings ofany tags or categories you use. Therefore, assigning tags and categories to yourpost increases the chance that other WordPress.com users will see your content.
  20. 20. Writing a PostWhen you mouse over the menu option youwill see a small blue arrow indicating the“click to toggle” menu open option.After you have selected the add new postyou will see the following screen:This is the Body of the post design editor, whereyou format your posts.• You can insert images, media, video, into you posts.• You add post to a specific category and add tag to the post.• You can save your post as a draft.
  21. 21. Writing a Post • You can preview your post. • You can set the visibility of a post. • You can set the publish date. • And of course you can click Publish, then you can view your published post. Descriptions of Post Fields Title - The title of your post. You can use any words or phrases. Avoid using the same title twice as that will cause problems. You can use commas, apostrophes, quotes, hypens/dashes, and other typical symbols in the post like "My Site - Heres Lookin at You, Kid." WordPress will clean it up for the link to the post, called the post-slug.
  22. 22. Writing a PostPost Editing Area - The blank box where you enter yourwriting, links, links to images, and any information you want to displayon your site. You can use either the Visual or the HTML view tocompose your posts. For more on the HTML view, see the sectionbelow, Visual Versus HTML View.Preview button - Allows you to view the post before officially publishingit and we recommend that you do so to make sure that everythinglooks ok. There different post status that you can select but beforepublishing there are only two options available. One is called Draft, andthe other is called Pending Review. Pending Review option is for yourblog users with a contributor role. They can contribute to your blog, butall their articles must be approved by an administrator before they canbe published.
  23. 23. Writing a PostPublish box - Contains buttons that controlthe state of your post. The main states arePublished, Pending Review, and Draft. APublished status means the post has beenpublished on your blog for all to see.Pending Review means the draft is waitingfor review by an editor prior to publication.Draft means the post has not been publishedand remains a draft for you. If you select aspecific publish status and click the updatepost or Publish button, that status is appliedto the post.
  24. 24. Writing a Post For example, to save a post in the Pending Review status, select Pending Review from the Publish Status drop-down box, and click Save As Pending. (You will see all posts organized by status by going to Posts > Edit). To schedule a post for publication on a future time or date, click "Edit" in the Publish area next to the words "Publish immediately". You can also change the publish date to a date in the past to back-date posts. Change the settings to the desired time and date. You must also hit the "Publish" button when you have completed the post to publish at the desired time and date.
  25. 25. Writing a Post Publish box Visibility - This determines how your post appears to the world. Public posts will be visible by all website visitors once published. Password Protected posts are published to all, but visitors must know the password to view the post content. Private posts are visible only to you (and to other editors or admins within your site). If your theme supports the sticky post option, you can check the “stick this post on the front page” box and it will make that post appear at the top of all other posts for as long as you want. This really helps when you are running a contest/promotion on your website or something of that sort.
  26. 26. Writing a Post Permalink - After saving your post, the Permalink below the title shows the potential URL for the post, as long as you have permalinks enabled. (To enable permalinks, go to Settings > Permalinks.) The URL is generated from your title. In previous versions of WordPress, this was referred to as the "page-slug." The commas, quotes, apostrophes, and other non-HTML favorable characters are changed and a dash is put between each word. If your title is "Buyers Wanted, Many “affordable” homes for sale.", it will be cleaned up to be "buyers-wanted- many-affordable-homes-for-sale" as the title. You can manually change this, maybe shortening it to "buyers-wanted". Save - Allows you to save your post as a draft / pending review rather than immediately publishing it. To return to your drafts later, visit Posts - Edit - in the menu bar, then select your post from the list.
  27. 27. Writing a PostPublish - Publishes your post on the site. You can edit the time whenthe post is published by clicking the Edit link above the Publish buttonand specifying the time you want the post to be published. Bydefault, at the time the post is first auto-saved, that will be the dateand time of the post within the database.Post Tags - Refers to micro-categories for your blog, similar toincluding index entries for a page. Posts with similar tags are linkedtogether when a user clicks one of the tags. Tags have to be enabledwith the right code in your theme for them to appear in your post. Addnew tags to the post by typing the tag into the box and clicking "Add".
  28. 28. Writing a Post Categories - The general topic the post can be classified in. Generally, bloggers have 7-10 categories for their content. Readers can browse specific categories to see all posts in the category. To add a new category, click the +Add New Category link in this section. You can manage your categories by going to Posts > Categories. Excerpt - A summary/brief teaser of your posts featured on the front page of your site as well as on the category, archives, and search non-single post pages. It only appears in your post if you have changed the index.php template file to display the Excerpt instead of the full Content of a post. If so, WordPress will automatically use the first 55 words of your post as the Excerpt or up until the use of the More Quicktag mark. If you use an Explicit Excerpt, this will be used no matter what.
  29. 29. Writing a PostSend Trackbacks - When writing a post in WordPress,you might end up using sites as a resource, or you mightlink to external articles as a reference. Note that theExcerpt does not usually appear by default. WordPresshas a way of keeping track of that and it is calledtrackbacks. Most of the time if not all of the time, thesystem automatically detects each external link, andnotify the other site that it is being cited. Therefore if theother site chooses, they can list your link as a trackbackbelow their comments. But you may also enter URLs ifyou want to confirm that you send trackback to thesespecific links in the field shown in the image above.
  30. 30. Writing a Post Discussion - Options to enable interactivity and notification of your posts. This section hosts two check boxes: Allow Comments on this post and Allow trackbacks and pingbacks on this post. If Allowing Comments is unchecked, no one can post comments to this particular post. If Allowing Pings is unchecked, no one can post pingbacks or trackbacks to this particular post. Control Discussion in WordPress. This is a very resourceful option when writing an announcement article because there is no reason for users to comment.
  31. 31. Writing a PostPassword Protect This Post - To password protect a post, click Edit next to Visibility inthe Publish area to the top right, then click Password Protected, click Ok, and enter apassword. Then click OK. Note - Editor and Admin users can see password protected orprivate posts in the edit view without knowing the password.Post Author - A list of all blog authors you can select from to attribute as the postauthor. This section only shows if you have multiple users with authoring rights in yourblog. For more information, see Users and Authors.Note: Some options are theme specific. Meaning depending on which them you have foryour Blog you will see different options.
  32. 32. Writing a PostSEO Details and AdditionalStyle - Right out of the boxThesis includes somepretty powerful SEOoptions. One of the mostimportant ones is the metadescription box in the addnew post page. Wheneveryou create a new post youshould always get in thehabit of filling this outaccurately with relativekeywords.
  33. 33. Writing a PostThe first 3 items are: Custom Title Tag ~ Meta Description ~ Meta KeywordsCustom Title Tag - By default, all of your post and pagetitle tags will consist of the title of that particular post orpage (which you assign when creating the post or page inWordPress). You can override this behavior, and furtherextend your on-page SEO, by entering your own desiredvalue for the title tag in the “Custom Title Tag” field. This isthe text that appears at the top of the browser and is alsothe title used when your article is displayed in the searchresults. An example of this feature being useful would be ifyou want to remove your site name from one page, butkeep it for others.
  34. 34. Writing a Post Meta Description - This is what appears underneath your post title in the search results. A meta description isn’t always used by Google, but it usually is. Make sure to accurately describe your post in ~160 words and you should be fine. This has no affect on your rankings, but it does have an affect on your clickthrough rate. Use this spot to entice users to click on your post. Meta Keywords - Google has been very upfront saying they do not use meta keywords, so I wouldn’t worry about them. If you’d like, you can put keywords in here.
  35. 35. Writing a PostPost Image and Thumbnail - Post images are a perfectway to add more visual punch to your site. During thenormal stream of content, Thesis Post Images willdisplay full-size, and by default, they’ll be automaticallycropped into smaller thumbnail images for use in otherareas, like teasers. The options you use to specify aThesis Post Image and/or Thumbnail are located on theEdit panel for each Post or Page, under Post Image andThumbnail.
  36. 36. Writing a PostBefore adding an image, you should click the +more info link to the right of the words“Post Image”. In the explanatory text there, Thesis will give you information about themaximum width it has determined that you should use for post images, based on thecurrent width of your content column. A lot of people don’t worry about their image alttext. That’s silly. Google and other search engines can’t see images, so let themknow what the image is about. Provide a short description with your keywords forboth the post image and the post thumbnail as well as any other images you use.(Bonus tip: Name your images smartly. Let google know that the image iskeyword.jpg, rather than 1xxx0766rT3.jpg.)Multimedia Box Options -Thesis allows you override the Default (i.e., Sitewide)Settings for the Multimedia Box for each Post and Page you create.
  37. 37. Writing a PostRobots Meta Tags - Use this if you choose tonot have Google index, or crawl the post.CSS Class - if you’re good at code and wantto format the post differently than the defaultfor WordPress.“Read More” Text - if you want to show aportion of your post you can have a “readmore” link to view the entire post.301 Redirect for this Page’s URL - usuallyused for affiliate links.
  38. 38. Add an Image to Your PostThese four tiny icons are used to insert images, video, music and media into your post. Now as you can see, we have combined two tabs together in the image(to the right), but they do not appear right below each other.
  39. 39. Add an Image to Your PostInput options:From ComputerFrom URLMedia LibraryYou would have to click on From URL tab to see the bottom version. But it is just that easy to insertan image with WordPress.You can either upload it from your computer, or you can simply use the one that you have alreadyuploaded on the web.Adding a video, music or other media (such as a pdf document) follows the same procedure. If youclick on From Computer, click on select files, a dialogue window opens which allows you to findthe image file on your computer, select the image, and upload it.
  40. 40. Add an Image to Your PostIf you click on From URL, you would be entering the url of theimage. For example if you have an image stored on flicker orphotobucket, you would use that url link for the image. You canalso add images from your computer.Also you can add a title to your photo, an image caption, set thealignment of the image and add a link to the image.The alignment of the image effect the warping of the text aroundthe image and the placement of the image whether it’s left, right orcenter justification.Adding a link to the image will make that image clickable, meaningit will take the viewer to another URL.
  41. 41. Our ServicesBeing Passionate comes easy when yougenuinely enjoy what you do. We offer anarray of services at Supernova Media buthere’s what we do best:• Web Design & Hosting• Consulting• Branding• Virtual ToursWe know that your success is our success.Contact Us
  42. 42. About Nancy Bain Nancy is a business owner, educator, and business strategist with more than 20 years experience. When she is not advising and teaching people about social media, Nancy spends a lot of her own time using social media. Find Nancy online: Google+ : Nancy Bain Like Supernova Media on Follow Nancy on Twitter Facebook Visit her Website Find her on LinkedIn Follow her Blog And visit her YouTube Channel