Keywords and SEO


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One of the most important things to consider when trying to rank your site higher in Google is Keywords. Did you know that a large portion of searches are three words or more? Here are a few questions to get you thinking about what keyword to use.

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Keywords and SEO

  1. 1. Guide to Keywords for SEO
  2. 2. Stay Informed Join our E-Club to receive our monthly newsletter, with practical tips to increase brand awareness and strategies for more engaging relationships with your clients.Visit and Like our Facebook page Go ahead - post your Social Media & WordPress questions and get answers in real time.
  3. 3. It Starts With Passion There’s no shortage of creative thinkers out there. What’s a little harder to find are creative thinkers who understand business. That’s where Supernova Media Shines. We are a full service web company. We provide our customers with a uniform custom branded web presence. At Supernova Media we specialize in the speedy setup of WordPress websites & blogs. All our websites are mobile friendly, have onsite search engine optimization and social media integration.
  4. 4. Using Keywords One of the most important things to consider when trying to rank your site higher in Google is Keywords. In the early days of SEO, webmasters would stuff as many keywords in to one spot in hopes of gaining attention but would often mislead people and search engines and gain nothing more than page views. Its not always about getting visitors to your site, but about getting the right kind of visitors. These webmasters had the right idea though because keyword optimization is, well, KEY.
  5. 5. Using KeywordsAn estimated 93% of all people buying products online or instores now do some kind of search online before they buy. Andwhat are they searching for? Hopefully your keyword. Here are afew questions to get you thinking about what keyword to use:1. Is the keyword relevant to your websites content?2. Will searchers find what they are looking for on your site when they search your keyword?3. Will they be happy with what they find?4. Will this traffic result in financial gain or other goals?If you answered yes to all these questions your keyword haspassed the test.
  6. 6. Using Keywords What‟s too much and what‟s too little? Some people focus too much on the keywords and not enough on satisfying visitor‟s needs so it‟s important to find balance. Mentioning your keyword only once is definitely not enough but you don‟t want to use it so much that your sentences start sounding awkward because your putting words where they don‟t belong. You should use your keyword three to five times on the page and this does not include keyword variations.
  7. 7. Using Keywords Don‟t leave out variations of your keyword. Subtle differences no longer remain subtle when someone elses page ranks higher just because you didn‟t have the plural form of the word on your page. So there‟s you first tip- don‟t forget the plurals ie: „free seminar‟ – „free seminars‟. Next tip is to remember that not ALL people know ALL acronyms so spell it out for them ie: „SEO‟- „Search Engine Optimization‟. Lastly, although it might make you cringe to do this, misspelling words is one of the easiest ways to gain page rank. At least give it a shot and see if it makes a difference for you. If you know your keyword is a commonly misspelled word you should take advantage of that.
  8. 8. Using Keywords Similar keywords is another way to gain page rank. If you‟re making a page to target „Social Media Seminars‟ maybe you want to change it up by swapping seminar for „course‟, „training‟, „discussion‟ or „conference‟. While these are different types of events one might search all the same terms when trying to find out how to get more info about social media.
  9. 9. Using KeywordsThe closer to the top left your keywords are placed, themore weight Google gives to them. Users will initially viewyour Web site the same way the Google spider does, soemphasizing the keywords from the top-left-down is agood SEO practice. This is also why page titles are soimportant. Some experts might say the title tag is themost important tag on the page. It‟s the first word that thespider „reads‟ so make sure to use this tag to youradvantage. As the hierarchy of the page cascades, itbecomes less and less important the further down you go.I am not in any way saying the last few paragraphs onyour page are useless, just remember that thetitle/headers/sub headers are what will be seen byspiders first.
  10. 10. Using Keywords Another thing to keep in mind is that a large portion of searches are three words or more. As people search for answers, they often phrase their search terms as questions. Example: “Where to eat in Bridgewater”.
  11. 11. Using KeywordsCreating a keyword strategy is the mostimportant SEO task you can perform to meetboth the needs of spiders and your potentialcustomers. Put these tips and tricks into actionto optimizing immediately. Don‟t forget toanalyze your page frequently so you knowwhich keywords are working to your advantageand which ones you should reconsider.
  12. 12. Our ServicesBeing Passionate comes easy when you genuinely enjoywhat you do. We offer an array of services at SupernovaMedia but here’s what we do best:• Web Design & Hosting• Social Media Training & Consulting• Mobile Marketing• Email Marketing• Branding• Virtual ToursWe know that your success is our success. Contact Us
  13. 13. About Nancy Bain Nancy is a business owner, educator, and business strategist with more than 20 years experience. When she is not advising and teaching people about social media, Nancy spends a lot of her own time using social media. Find Nancy online: Google+ : Nancy Bain Like Supernova Media on Follow Nancy on Twitter Facebook Visit her Website Find her on LinkedIn Follow her Blog And visit her YouTube Channel