Google+ Local


Published on

Google announced a new way to help people discover and share local businesses with Google+ in the form of Google Local+ pages.

These are new business profile listings which will replace your Google Place page and integrate with Google’s new social network, Google+. Users can access these pages through Search, Maps, or through the new Local tab within Google+.

Published in: Technology, Business
1 Comment
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Google+ Local

  1. 1. Supernova Media Presents: +Local Pages
  2. 2. Stay Informed Join our E-Club to receive our monthly newsletter, with practical tips to increase brand awareness and strategies for more engaging relationships with your clients. Visit and Like our Facebook page Go ahead - post your Social Media & WordPress questions and get answers in real time.
  3. 3. It Starts With Passion There’s no shortage of creative thinkers out there. What’s a little harder to find are creative thinkers who understand business. That’s where Supernova Media Shines. We are a full service web company. We provide our customers with a uniform custom branded web presence. At Supernova Media we specialize in the speedy setup of WordPress websites & blogs. All our websites are mobile friendly, have onsite search engine optimization and social media integration.
  4. 4. Local Pages When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages. Google Places pages have been entirely replaced by new Google+ Local pages. Google says that to date, 80 million Google Places pages worldwide have already been merged to this new platform. It’s a dramatic change (for the better) though it will undoubtedly disorient some users and business owners.
  5. 5. Local PagesIf you check out any of these new format pages, you’ll notice they are considerably more user-friendly,dynamic, and easier to interact with than pre-existing Google Place pages. I’ve heard many expertsdescribe Local+ pages as more attractive and easier-to-use Facebook brand pages and I wouldn’tcompletely disagree. There are certainly similarities. Regardless of how you look at them, yourLocal+ page is your new Google business profile for your company, housing all important businessinformation.The pages also make use of Google’s acquisitionof Zagat from last year, replacing star ratings withmore complete 30-point Zagat scores andrecommendations to give users a better way toevaluate and select local businesses. You’re alsoable to see who in your Google+ Circles hasbeen to the restaurant so that you can findreviews and ratings directly from them.
  6. 6. Local PagesWhen a user looksup your businesson Google, thispage is what theywill find. The pagesare designed togive businessowners a muchmore social way tointeract withconsumers, in away that Placepages simply didnot allow.
  7. 7. Local PagesFor the time being, you now have two Google+ pages that you’ll need tomanage and worry about. However, the time when you’ll be able to mergeyour Google+ Business page with your Google Local+ page is coming. Infact, to give you a sense of what it will look like, you can view the listingsfor select companies below. These are folks Google has worked with toupgrade their listings early so that we could all see what it would look like:Pomegranate CaféMuseum of Music MakingSo while you may have two pages today, Google is working to givebusiness owners the options to merge. Once this happens, you’ll have aone-stop Google portal for your business on the Web.
  8. 8. ReviewsGoogle will be moving over the reviews on your Place page to your Local+ page, however,unless the user who left the review goes through Google’s verification process, all of yourreviews will now show up as being from “A Google User”. Not the best true cue. However, ifthe user does go through the quick verification process (which Google will prompt them todo), than the reviews will be tied to their Google+ account. Going forward, in order foranyone to leave a review of your business, they must do so from their Google+ account.
  9. 9. Local Pages Users will be able to discover the new Google+ Local pages in several ways: through a search on or Google Maps, in mobile apps or through a search on Google+. As a result, Google+ becomes another local search destination within Google, arguably with richer content and more functionality than offers at the SERP (Search Engine Results Page) level. Not unlike some similar functionality offered in Foursquare, users will be able to sort and filter search results by several criteria, including “your circles,” which will reveal places “touched” by friends. Currently this means reviews and posts, but could extend to check-ins later.
  10. 10. Local PagesIf you click the new “Local” tab inGoogle+ you’re taken to a personalizedlocal home (discovery) page, whichoffers a mix of popular, social andrecommended content. There areseveral variables that go into the contentthat appears on this page. The same twopeople in Seattle won’t see the samepage, though aspects of it may be thesame.What’s also interesting is that Googlehas returned to a two search-boxapproach for Google+ Local.
  11. 11. Local Pages Local pages can be viewed as the search giants newest business strategy to attract and get more people to join and actively participate in Google+. As Google+ is created to compete with social networking giants like Facebook and Twitter, the search giant doesnt want to lag behind the social networking race.
  12. 12. Our ServicesBeing Passionate comes easy when yougenuinely enjoy what you do. We offer anarray of services at Supernova Media buthere’s what we do best:• Web Design & Hosting• Consulting• Branding• Virtual ToursWe know that your success is our success.Contact Us
  13. 13. About Nancy Bain Nancy is a business owner, educator, and business strategist with more than 20 years experience. When she is not advising and teaching people about social media, Nancy spends a lot of her own time using social media. Find Nancy online: Google+ : Nancy Bain Like Supernova Media on Follow Nancy on Twitter Facebook Visit her Website Find her on LinkedIn Follow her Blog And visit her YouTube Channel