Google Social Sharing Analytics


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Google now puts more emphasis on social sharing: likes, tweets, and shares, considering it as an endorsement of your brand. It’s now more important than ever to: write content that inspires people to share, and monitor your social media traffic using Google Analytics.

If you have a website then having Google Analytics is a must. View our Guide to Google Analytics. The value of who visits your site, where they are coming from and how long they stay engaged, can assist you in transforming thosem visits into customers, engaged users and followers.

There are millions of websites out there. Tracking how people are getting to your site and what‘s performing well is a must for being competitive in the online market. In this article, we will show you how to set up Tracking of your Social Media Traffic. By doing this you will be able to see at a glance where your visitors are coming from and where they are not. Allowing you to access and manage the success of your different social media sites. We recommend you make monitoring the health of your site with Google Analytics, part of your weekly regime.

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Google Social Sharing Analytics

  1. 1. Social Sharing Analytics
  2. 2. Stay Informed Join our E-Club to receive our monthly newsletter, with practical tips to increase brand awareness and strategies for more engaging relationships with your clients.Visit and Like our Facebook page Go ahead - post your Social Media & WordPress questions and get answers in real time.
  3. 3. It Starts With Passion There’s no shortage of creative thinkers out there. What’s a little harder to find are creative thinkers who understand business. That’s where Supernova Media Shines. We are a full service web company. We provide our customers with a uniform custom branded web presence. At Supernova Media we specialize in the speedy setup of WordPress websites & blogs. All our websites are mobile friendly, have onsite search engine optimization and social media integration.
  4. 4. Social Sharing AnalyticsWebmasters have access to social sharing data via Google’s socialplug–in tracking capabilities for Facebook, Twitter, and Google +1.What are social plug–ins?Social plug–ins are tools that allow users to share your website’scontent via social platforms.What activities are tracked in Google Analytics Social Reports?• Google +1• “Tweets” (Twitter)• “Likes”, “Unlikes”, “Shares” (Facebook)
  5. 5. Social Sharing Analytics Measuring social interactions: Social interaction is when a visitor to your website likes your page on Facebook, or clicks the Twitter button or Google’s +1, or even a share on LinkedIn. If your using the +1 button, Google Analytics provides integrated reporting right out of the box. So if you have set up both Google +1 and the latest version of Google Analytics on the same page, all +1 social interactions will be automatically reported, no extra setting up necessary. Reporting for other networks like Facebook or Twitter, is a little more work and you’ll need to integrate Google Analytics with each network button.
  6. 6. Social Sharing AnalyticsThe first thing you need to know is that the socialreports run off goals within Google Analytics.If you already have goals set up, your reports (foundby clicking Standard Reports > Traffic Sources >Social > Overview) should already be showing yousome data, however if your only seeing $0 values, youneed to create some goals.We won’t go to in depth on how to create goals hereas we covered that in our Google Analytics tutorial soif you haven’t checked that out we suggest you do so.
  7. 7. Social Sharing Analytics Next you’ll need to use the social tracking code or you’ll just see lots of Google+ events. Supernova Tip: This isn’t data that I would review daily. Maybe bi-weekly or monthly. Unless you needed it sooner.
  8. 8. Social Sharing AnalyticsTo send social interaction data to Google Analyticswe call the _trackSocial() method wherever we haveadded the share button/social plugin:Read our blog: Using Google Analyticsto Monitor Your Social Media Traffic
  9. 9. Social Sharing AnalyticsWe won’t go into fine details here because it is a lot of codeand JavaScript and if you are not all that familiar with thecoding aspect of your site, it will look like another languageall together (in fact, it is!)• See the Facebook Developer Docs on loading the like Button.• See the Twitter Developers Docs on loading the Tweet Button• See the LinkedIn Plugin Developer to get a Share Button• Visit Google’s Social Analytics page for a closer look at the code involved in tracking you social media buttons.• Another great resource can be found on the Lunametrics Blog
  10. 10. Social Sharing Analytics With social media being used every minute of the day and driving traffic to your site, it is an invaluable metric that should be tracked and reviewed. With this, you can determine what impact these buttons have on your site and your business.
  11. 11. Our ServicesBeing Passionate comes easy when you genuinely enjoy whatyou do. We offer an array of services at Supernova Media buthere’s what we do best:• Web Design & Hosting• Social Media Training & Consulting• Mobile Marketing• Email Marketing• Branding• Virtual ToursWe know that your success is our success. Contact Us
  12. 12. About Nancy Bain Nancy is a business owner, educator, and business strategist with more than 20 years experience. When she is not advising and teaching people about social media, Nancy spends a lot of her own time using social media. Find Nancy online: Google+ : Nancy Bain Like Supernova Media on Follow Nancy on Twitter Facebook Visit her Website Find her on LinkedIn Follow her Blog And visit her YouTube Channel