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Supernova 2009: Stop Stalking Me: How To Engage Youth


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"Stop Stalking Me: How To Engage Youth" by Crystal Yan at Supernova 2009.

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Supernova 2009: Stop Stalking Me: How To Engage Youth

  1. 1. BY CRYSTAL YAN Trilingual Chinese-American 17 year old Social Entrepreneur, Blogger, Graphic Designer. Twitter: @crystalcy LinkedIn: Blog: Companies, Stop Stalking Me! How to Engage with, Not Advertise to Youth via Social Media and Beyond Follow me: @crystalcy Connect with me:
  2. 2. Who am I? <ul><li>Social entrepreneur </li></ul><ul><ul><li>Torque Media Group </li></ul></ul><ul><ul><li>Economics For All </li></ul></ul><ul><ul><li>Project Connecting Communities </li></ul></ul><ul><li>Blogger </li></ul><ul><ul><li> </li></ul></ul><ul><li>Student + Non-profit leader </li></ul><ul><ul><li>Bay Area French Public Forum </li></ul></ul><ul><ul><li>Gumball Capital </li></ul></ul><ul><ul><li>Rotary International </li></ul></ul><ul><ul><li>Future Business Leaders of America </li></ul></ul><ul><ul><li>And more… </li></ul></ul><ul><li>Social media strategist </li></ul><ul><li>Graphic designer </li></ul>Follow me: @crystalcy Connect with me:
  3. 3. Stop Stalking Me! <ul><li>You don’t get it. Or even if you do… </li></ul><ul><ul><li>We think it’s creepy when Dad is on Facebook, never mind companies/colleges </li></ul></ul>Follow me: @crystalcy Connect with me:
  4. 4. Dos and Don’ts <ul><li>DO Engage: </li></ul><ul><ul><li>Internships </li></ul></ul><ul><ul><li>Hosting company tours </li></ul></ul><ul><ul><li>Speaking at schools </li></ul></ul><ul><ul><ul><li>Career days, career clubs </li></ul></ul></ul><ul><ul><li>Being Awesome </li></ul></ul><ul><ul><ul><li>Free stuff </li></ul></ul></ul><ul><ul><ul><li>Cool ads we want to emulate </li></ul></ul></ul>Follow me: @crystalcy Connect with me: <ul><li>DON’T Just Advertise: </li></ul><ul><ul><li>Making a Facebook/Twitter/Youtube/Myspace page </li></ul></ul><ul><ul><ul><li>Not using it </li></ul></ul></ul><ul><ul><ul><li>Filling it up with corporate jargon </li></ul></ul></ul>
  5. 5. Case Study: So who did it right? <ul><li>O’Neill Internship Fashion Design Contest </li></ul><ul><ul><li>Their expenses: scholarship, clothes and internship (free labor) </li></ul></ul><ul><ul><li>Win-win: </li></ul></ul><ul><ul><ul><li>students get experience for art school/college </li></ul></ul></ul><ul><ul><ul><li>company gets talented interns, designs, and PR in Teen Vogue </li></ul></ul></ul><ul><li>What they could have done better </li></ul><ul><ul><li>Know more about student commitments to avoid extra hours </li></ul></ul>Follow me: @crystalcy Connect with me:
  6. 6. Let’s find our own win-win! <ul><li>Contact service/career club officers </li></ul><ul><ul><li>They find opportunities for other students </li></ul></ul><ul><ul><ul><li>Cold call: 20  3  1 </li></ul></ul></ul><ul><ul><li>Contact school administrators and ask to be put in touch with club leaders/advisers </li></ul></ul>Follow me: @crystalcy Connect with me:
  7. 7. A high school student’s ad campaign… <ul><li>When we promote events, we use a combo of: </li></ul><ul><ul><li>Catchy one-liners (with links) to paste into GChat/Facebook/AIM statuses </li></ul></ul><ul><ul><li>Facebook event + promo video on Youtube </li></ul></ul><ul><ul><li>Guerrilla marketing tactics: necklace signs/picket signs/balloon signs </li></ul></ul><ul><ul><li>50-word spiels to put on our school’s morning announcements </li></ul></ul><ul><ul><li>Fashion shows/promo events in rally court/gym </li></ul></ul><ul><li>Contact info: give email/website, NOT phone number </li></ul>Follow me: @crystalcy Connect with me:
  8. 8. Contact Me <ul><li>Twitter: @crystalcy </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Blog: </li></ul><ul><li>Email me with this form: </li></ul><ul><li>Follow/connect with/contact me if you want a copy of my upcoming e-book: “Give Me Free Labor: How to Recruit High School Student Interns/Volunteers” </li></ul>Follow me: @crystalcy Connect with me: