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Marketplace 2.0 Alexander Graf (www.kassenzone.de)www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
The Start   Customer focus:                     E-Commerce giants focus:      Brand                             Scale the ...
Growth   Customer focus:                     E-Commerce giants focus:    Products                            More Selectio...
Jeff told themSource: ebaystrategies                         www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
Today    Customer focus:                     E-Commerce giants focus:     Products                            Stay profita...
Trends• Online Marketing spendings increase while  the customer base does not grow anymore  (high CPOs)• Selection is beco...
RecommendationsTrend                              SolutionOnline Marketing                   Stop doing shopsSpendings Dil...
2.0 elements• Software: very flexible solutions (assortment,  partners, apps)• Customer acquisition: Performance marketing...
Software Solutions                    Netshops – Shopware           Avocado Marketplace                    MarketplaceAbou...
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The future of Online Shops

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The future of Online Shops

  1. 1. Marketplace 2.0 Alexander Graf (www.kassenzone.de)www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  2. 2. The Start Customer focus: E-Commerce giants focus: Brand Scale the shop Niche players focus: Software industry focus: Build a shop Shopswww.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  3. 3. Growth Customer focus: E-Commerce giants focus: Products More Selection (Marketplace!) Niche players focus: Software industry focus:Scale the shop Shopswww.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  4. 4. Jeff told themSource: ebaystrategies www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  5. 5. Today Customer focus: E-Commerce giants focus: Products Stay profitabel Niche players focus: Software industry focus: More selection(+ update Magento) Shops + X www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  6. 6. Trends• Online Marketing spendings increase while the customer base does not grow anymore (high CPOs)• Selection is becoming less important for the customer but is strongly recommended in terms of handling the customer acquisition costs• Main factor for the success of e-commerce models will become the art of engagement www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  7. 7. RecommendationsTrend SolutionOnline Marketing Stop doing shopsSpendings DilemmaSelection becomes Start Marketplaceseven more importantBecoming more Stop doing shopsattractive www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  8. 8. 2.0 elements• Software: very flexible solutions (assortment, partners, apps)• Customer acquisition: Performance marketing strategy is not your main focus anymore• Scalable: Multiple Shops (10+)• Sustainable: Vertical integrated (store brands) www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  9. 9. Software Solutions Netshops – Shopware Avocado Marketplace MarketplaceAbout Shopware Core, server RoR, SaaS, no source code instalationReferences Selbst.de/Baumarkt Avocadostore.de,Price 50-100k 50-100kContact info@netshops.de info@avocadostore.de www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

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