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Marketplace 2.0

 Alexander Graf (www.kassenzone.de)




www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
The Start
   Customer focus:                     E-Commerce giants focus:



      Brand                             Scale the shop


  Niche players focus:                  Software industry focus:



  Build a shop                                Shops


www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
Growth
   Customer focus:                     E-Commerce giants focus:



    Products                            More Selection
                                        (Marketplace!)

  Niche players focus:                  Software industry focus:



Scale the shop                                Shops


www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
Jeff told them




Source: ebaystrategies


                         www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
Today
    Customer focus:                     E-Commerce giants focus:



     Products                            Stay profitabel


   Niche players focus:                 Software industry focus:

   More selection
(+ update Magento)                          Shops + X


 www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
Trends
• Online Marketing spendings increase while
  the customer base does not grow anymore
  (high CPOs)
• Selection is becoming less important for the
  customer but is strongly recommended in
  terms of handling the customer acquisition
  costs
• Main factor for the success of e-commerce
  models will become the art of engagement

     www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
Recommendations
Trend                              Solution
Online Marketing                   Stop doing shops
Spendings Dilemma
Selection becomes                  Start Marketplaces
even more important
Becoming more                      Stop doing shops
attractive


    www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
2.0 elements

• Software: very flexible solutions (assortment,
  partners, apps)
• Customer acquisition: Performance marketing
  strategy is not your main focus anymore
• Scalable: Multiple Shops (10+)
• Sustainable: Vertical integrated (store brands)
     www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
Software Solutions
                    Netshops – Shopware           Avocado Marketplace
                    Marketplace
About               Shopware Core, server         RoR, SaaS, no source code
                    instalation
References          Selbst.de/Baumarkt            Avocadostore.de,


Price               50-100k                       50-100k

Contact             info@netshops.de              info@avocadostore.de




          www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

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The future of Online Shops

  • 1. Marketplace 2.0 Alexander Graf (www.kassenzone.de) www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  • 2. The Start Customer focus: E-Commerce giants focus: Brand Scale the shop Niche players focus: Software industry focus: Build a shop Shops www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  • 3. Growth Customer focus: E-Commerce giants focus: Products More Selection (Marketplace!) Niche players focus: Software industry focus: Scale the shop Shops www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  • 4. Jeff told them Source: ebaystrategies www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  • 5. Today Customer focus: E-Commerce giants focus: Products Stay profitabel Niche players focus: Software industry focus: More selection (+ update Magento) Shops + X www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  • 6. Trends • Online Marketing spendings increase while the customer base does not grow anymore (high CPOs) • Selection is becoming less important for the customer but is strongly recommended in terms of handling the customer acquisition costs • Main factor for the success of e-commerce models will become the art of engagement www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  • 7. Recommendations Trend Solution Online Marketing Stop doing shops Spendings Dilemma Selection becomes Start Marketplaces even more important Becoming more Stop doing shops attractive www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  • 8. 2.0 elements • Software: very flexible solutions (assortment, partners, apps) • Customer acquisition: Performance marketing strategy is not your main focus anymore • Scalable: Multiple Shops (10+) • Sustainable: Vertical integrated (store brands) www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf
  • 9. Software Solutions Netshops – Shopware Avocado Marketplace Marketplace About Shopware Core, server RoR, SaaS, no source code instalation References Selbst.de/Baumarkt Avocadostore.de, Price 50-100k 50-100k Contact info@netshops.de info@avocadostore.de www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf